{"id":10823,"date":"2017-11-20T07:43:59","date_gmt":"2017-11-20T00:43:59","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=10823"},"modified":"2017-11-20T07:59:15","modified_gmt":"2017-11-20T00:59:15","slug":"xu-huong-thuong-mai-dien-tu-2018","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/xu-huong-thuong-mai-dien-tu-2018\/","title":{"rendered":"E-commerce trends in 2018"},"content":{"rendered":"<div id=\"element_title\" class=\"m-t-sm\">\n<p><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Mobile payments, redirected marketing, and social commerce are the 3 main e-commerce trends of 2018. Jason Mander, Research Director at GlobalWebIndex, predicts that next year will bring a major race between Amazon, Alibaba, and Apple.<\/span><\/strong><\/p>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-9\">\n<div id=\"entry-content\" class=\"reading-content\" style=\"text-align: justify;\">\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">2017 reflected globalization in the digital world. According to GlobalWebIndex data, Amazon successfully entered two leading commercial regions in Latin America and expanded into Asia Pacific, the Middle East and Africa (MEA).<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Even in China, Alibaba's main market, Amazon has won big: 1 in every 5 Internet users uses an Amazon product.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">This year, companies have mainly attracted users through existing platforms, using influencer marketing to expand their markets and increase users' likelihood of buying online. A look at GlobalWebIndex's 2018 e-commerce trends report shows how these trends will develop in the coming year.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.brandsvietnam.com\/upload\/forum2\/2017\/11\/13994BruceQian_1510935701.jpg\" alt=\"\" \/><\/span><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: center;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>Bruce Qian, Alibaba's Senior Business Development Manager, analyzes new trends in e-commerce. Photo: Gunnar Lindberg Arneby \/ yebo.io.<\/em><\/span><\/p>\n<h3><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The mobile payments race<\/span><\/strong><\/h3>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">A cashless society appears to be the goal of many e-commerce corporations. With smartphone penetration, payment providers Alipay and Apple Pay are targeting emerging markets with relatively underdeveloped financial infrastructure to expand mobile payments.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Apple Pay aims for international expansion despite knowing the process is complex, time-consuming, and investment-intensive. By contrast, Alipay's parent company, Ant Financial, invests in or acquires local companies to tap into their market share. Ant has already entered India, South Korea, the Philippines, Thailand, and Indonesia, mostly markets where Apple Pay remains limited.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">At this pace, we will see fierce mobile payment competition between Apple Pay and Alipay in 2018. Fast-growing markets will favor Alipay, while more established markets will support a trusted brand like Apple Pay.<\/span><\/p>\n<h3><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The boom in social commerce<\/span><\/strong><\/h3>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Shopping through social media can be said to be changing how we shop online in 2018.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">While Western markets' e-commerce ecosystems still originate from traditional online retail platforms, Chinese social networks have innovated vigorously in this area, allowing users to pay bills or buy goods, in stores or online, through social media.<\/span><\/p>\n<div id=\"div-gpt-ad-1498734794237-0\" data-google-query-id=\"CLqQ_or0y9cCFcIcKgodEJYC2w\">\n<div id=\"google_ads_iframe_\/99161647\/Ad_Outstream_0__container__\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><iframe id=\"google_ads_iframe_\/99161647\/Ad_Outstream_0\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/99161647\/Ad_Outstream_0\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/span><\/div>\n<\/div>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.brandsvietnam.com\/upload\/forum2\/2017\/11\/13994eCommerce_1510935869.jpg\" alt=\"\" \/><\/span><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: center;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>A cashless society is the goal of many e-commerce groups. Photo: Digiday.<\/em><\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Recently, Pinterest invested substantial resources in visual product search technology. Instagram has also tried to develop visual product shopping through its Tap to View tags. Both are excellent examples of social media platforms using their existing strengths to add real value to the shopping experience.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The central issue here is convenience. Social commerce can enable a seamless online shopping experience. Users simply browse on their smartphones, sign in to their accounts, and find the products they want to buy.<\/span><\/p>\n<h3><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Shifting influencer marketing<\/span><\/strong><\/h3>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Influencer marketing, using celebrities or KOLs to market products, has been a popular advertising industry strategy for many years. However, it is no longer as appealing as before. It is not a sustainable strategy and, without change, will sooner or later cease to be effective.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">One example of change is L'Or\u00e9al, which shifted substantial investment from traditional media to influencer marketing. Building its \u2018Beauty Squad\u2019 had a positive effect on sales.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Yet the key to their success was working with less famous people who seemed more trustworthy, rather than using major celebrities as brand representatives.<\/span><\/p>\n<p><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">In general, succeeding in today\u2019s globalized e-commerce market first requires understanding what your customers need and determining how to attract them while maintaining product authenticity.<\/span><\/p>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Collected<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/article\/\">&gt;&gt; Great Articles on Entrepreneurship<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; Business Startup Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/kich-hoat-nang-luong-thanh-cong\/\">&gt;&gt; Success Energy Activation Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/ceo-coach-chuong-trinh-tu-van-kinh-doanh\/\">&gt;&gt; Business Consulting Program<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; LEARN BUSINESS ENTREPRENEURSHI<\/a>H<\/span><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Thanh to\u00e1n di \u0111\u1ed9ng, chuy\u1ec3n h\u01b0\u1edbng ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng m\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 3 xu h\u01b0\u1edbng ch\u00ednh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2018. Jason Mander, Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u t\u1ea1i GlobalWebIndex, d\u1ef1 \u0111o\u00e1n n\u0103m sau s\u1ebd l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua l\u1edbn gi\u1eefa Amazon, Alibaba v\u00e0 Apple. N\u0103m 2017 \u0111\u00e3 ph\u1ea3n \u00e1nh m\u1ed9t qu\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-10823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=10823"}],"version-history":[{"count":3,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10823\/revisions"}],"predecessor-version":[{"id":10827,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10823\/revisions\/10827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/10828"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=10823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=10823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=10823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}