{"id":10907,"date":"2017-12-07T06:40:04","date_gmt":"2017-12-06T23:40:04","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=10907"},"modified":"2026-10-01T01:30:25","modified_gmt":"2026-09-30T18:30:25","slug":"chien-luoc-that-bai-khon-ngoan","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/chien-luoc-that-bai-khon-ngoan\/","title":{"rendered":"A wise strategy for failure"},"content":{"rendered":"<h2 class=\"sapo\" style=\"text-align: justify;\"><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Sometimes, your ability cannot match your aspirations: business conditions are harsh, competitors are huge and powerful, and your resources fall short in many ways\u2026 Then choose the path of losing wisely.<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cafebiz.cafebizcdn.vn\/thumb_w\/600\/2017\/photo1512555255616-1512555255968.jpg\" alt=\"A wise strategy for failure\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Some say strategy is to grow, others say it is to win or gain competitive advantage, and many say it is for sustainable development\u2026 It all sounds grand and appealing, but few say strategy is to shrink or cut back, and fewer still say it is to withdraw from certain industries or markets. Almost no one says strategy is to\u2026 fail in the optimal way.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Understanding strategy solely as a means to win, grow or develop sustainably is an optimistic view in a \u201cbright\u201d context with favorable business conditions. But if listeners and learners mechanically apply it to their businesses, it can be extremely dangerous. Strategy for competing and winning is beyond dispute, but sometimes ambition exceeds capability: business conditions are harsh, competitors are large and powerful, and our resources fall short in many respects\u2026 How can we win then?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">In that situation, choose to lose wisely. Confronting the opponent head-on and insisting on defeating them is like banging your head against a rock. Losing is different from giving up, although in many cases giving up can also be a strategic and wise choice.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Losing means accepting second, third, or a lower position so that competitors do not notice you, or do not care even if they do. The business's goal is then not to be number 1, lead, or win overwhelmingly, but to make necessary concessions and wisely keep a low profile, as in the saying \u201cThere is no shame in stepping aside for an elephant.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Leaving cities for rural areas can also be seen as a strategy of accepting defeat in urban markets, as many businesses have done and continue to do. Leaving the high-end segment to focus on the lower end is essentially a strategy of conceding defeat in the high-end segment, which many businesses still use. Holding on in taxis while shifting investment to app-based motorcycle taxis means conceding the taxi market while seeking victory in the motorcycle taxi market. Shrinking one product line while expanding another is a strategy of retreating in the reduced line to seek opportunities elsewhere.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">A banking tycoon once adopted a strategy of failure (in banking) to expand into sugar and other fields. A ph\u1edf tycoon once adopted an exit strategy from the ph\u1edf business to... explore what else he could do, without yet knowing what that would be... Who says these failures or withdrawals lack strategy or wisdom?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Hundreds or thousands more examples could demonstrate that losing or accepting defeat on one front\u2014or even every front\u2014to retreat, do something else, and open another front is also a strategy that needs careful, professional planning.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">We often talk and hear about winning strategies or growth strategies, but the strategies many businesses regularly adopt are retrenchment strategies, divestiture strategies, liquidation strategies, and even exit strategies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Naturally, victory and growth are highly attractive, so many businesses plunge ahead regardless. Shrinking, giving up or withdrawing is always less appealing, if not extremely difficult. Yet, as noted above, both advancing and retreating require strategy. Taking one step back to move two forward, or retreating to minimize damage, requires extremely careful calculation and consideration.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Why not retreat or exit wisely to devote your energy and resources to something else?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Collected.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/article\/\">&gt;&gt; Great Articles on Entrepreneurship<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; Business Startup Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/kich-hoat-nang-luong-thanh-cong\/\">&gt;&gt; Success Energy Activation Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/ceo-coach-chuong-trinh-tu-van-kinh-doanh\/\">&gt;&gt; Business Consulting Program<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; LEARN TO START A BUSINESS<\/a><\/span><\/p>\n<p data-seo=\"yup-program-link-20261001\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> <a href=\"https:\/\/yup.edu.vn\/en\/x2\/\">X-ScaleUp \u2013 kh\u00f3a h\u1ecdc qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u00abNh\u00e2n R\u1ed9ng \u0110\u00fang \u0110\u1eafn\u00bb<\/a> \u00b7 <a href=\"https:\/\/yup.edu.vn\/en\/journey\/\">The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 l\u00fac &#8220;l\u1ef1c b\u1ea5t t\u00f2ng t\u00e2m&#8221;, \u0111i\u1ec1u ki\u1ec7n kinh doanh kh\u1eafc nghi\u1ec7t, \u0111\u1ed1i th\u1ee7 to l\u1edbn, h\u00f9ng m\u1ea1nh, ti\u1ec1m l\u1ef1c c\u1ee7a ta thua k\u00e9m nhi\u1ec1u m\u1eb7t&#8230;th\u00ec h\u00e3y ch\u1ecdn con \u0111\u01b0\u1eddng thua cu\u1ed9c kh\u00f4n ngoan. C\u00f3 ng\u01b0\u1eddi n\u00f3i chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng (to grow), ng\u01b0\u1eddi kh\u00e1c n\u00f3i l\u00e0 \u0111\u1ec3 chi\u1ebfn th\u1eafng (to win), ho\u1eb7c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-10907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=10907"}],"version-history":[{"count":2,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10907\/revisions"}],"predecessor-version":[{"id":18299,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10907\/revisions\/18299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/10908"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=10907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=10907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=10907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}