{"id":11569,"date":"2018-04-01T09:51:12","date_gmt":"2018-04-01T02:51:12","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=11569"},"modified":"2018-04-01T11:27:03","modified_gmt":"2018-04-01T04:27:03","slug":"phuong-phap-120-chiec-kep-giay-va-bi-mat-tang-doanh-so-len-5-trieu-usd-sau-18-thang-cua-mot-moi-gioi-moi-vao-nghe","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/phuong-phap-120-chiec-kep-giay-va-bi-mat-tang-doanh-so-len-5-trieu-usd-sau-18-thang-cua-mot-moi-gioi-moi-vao-nghe\/","title":{"rendered":"The 120-paperclip method and a new broker\u2019s secret to increasing sales to USD 5 million in 18 months"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">In 1993, a bank in Abbotsford, Canada, hired Trent Dyrsmid, a 23-year-old stockbroker.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Dyrsmid was a newcomer, so no one at the company expected much of his performance. Moreover, Abbotsford was only a small suburb compared with neighboring bustling Vancouver. Email services such as AOL and Hotmail would not appear until 2-3 years later. At the time, geography still mattered greatly to business success, and Abbotsford was not a promising place for lucrative deals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Despite many disadvantages, Dyrsmid immediately made progress in stockbroking thanks to a simple, consistent habit he practiced every day.<\/span><\/p>\n<div class=\"VCSortableInPreviewMode noCaption active\" style=\"text-align: justify;\">\n<div><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" id=\"img_58f27ce0-3443-11e8-b2fa-6b898498a52b\" class=\"aligncenter\" title=\"The 120-paperclip method and a new broker\u2019s secret to increasing sales to USD 5 million in 18 months - Photo 1.\" src=\"https:\/\/cafebiz.cafebizcdn.vn\/thumb_w\/640\/2018\/3\/31\/photo-1-15224324972171992332020.jpg\" alt=\"The 120-paperclip method and a new broker\u2019s secret to increasing sales to USD 5 million in 18 months - Photo 1.\" width=\"\" height=\"\" data-original=\"https:\/\/cafebiz.cafebizcdn.vn\/2018\/3\/31\/photo-1-15224324972171992332020.jpg\" \/><\/span><\/div>\n<div class=\"PhotoCMS_Caption\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u00a0<\/span><\/div>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">He placed 2 jars on his desk: one empty and one containing 120 paper clips. Trent Dyrsmid shared: \u201cEvery morning I begin with 120 paper clips in one jar and keep making calls until I have moved them all into the second jar.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">He made 120 phone calls a day, with each call corresponding to one paper clip.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Within just 18 months, Dyrsmid's sales reached USD 5 million. At age 24, he was earning USD 75,000. Within a few years, his impressive performance attracted other companies, and he landed another job paying USD 200,000.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b>Habits of success and habits of failure<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Regarding his habit, Dyrsmid said simply: \u201cI start making calls at 8 a.m. every day. I never look at stock prices or research analyses. I do not read the news during that time either. If something truly important happens, I will hear about it another way.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Trent Dyrsmid's story proves a simple truth: success is often the result of following principles day after day.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Look back at our own story. We want to exercise regularly but can barely get ourselves to the gym. We know we should say thank you more, eat more healthily and read more books. Yet we seem unable to find the motivation to do those things. We want to reach our goals but keep procrastinating.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b>The power of visual cues<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">I believe the \u2018Paper Clip Strategy\u2019 works because it creates a visual cue that motivates you to practice a habit consistently:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b><i>Visual cues remind you to begin a behavior.<\/i><\/b>\u00a0We often overestimate our ability to remember the habits we need to carry out. (\u201cStarting tomorrow, I will eat more healthily. This time I mean it.\u201d) Yet a few days later, we gradually lose motivation and become caught up in our busy lives. Relying on memory will lead to failure. That is why visual cues can be so useful in helping you maintain more positive habits.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b><i>Visual cues show your progress in carrying out a behavior.<\/i><\/b>\u00a0Consistency is essential to success, yet few people actually measure how consistent they are. The paperclip strategy gives you a ready-made measurement system: simply look at the paperclips to see your progress.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b><i>Visual cues reinforce motivation.<\/i><\/b>\u00a0When you see yourself improving every day, you naturally feel motivated to maintain the habit. The more paper clips you put in the jar, the more motivation you have to finish your work.<\/span><\/p>\n<div class=\"VCSortableInPreviewMode alignJustifyFull noCaption active\" style=\"text-align: justify;\" data-style=\"align-justify-full\">\n<div><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" id=\"img_5993ed00-3443-11e8-9069-a33b7efa3723\" class=\"aligncenter\" title=\"The 120-paperclip method and a new broker\u2019s secret to increasing sales to USD 5 million in 18 months - Photo 2.\" src=\"https:\/\/cafebiz.cafebizcdn.vn\/2018\/3\/31\/photo-1-15224324992171483970961.jpg\" alt=\"The 120-paperclip method and a new broker\u2019s secret to increasing sales to USD 5 million in 18 months - Photo 2.\" width=\"\" height=\"\" data-original=\"https:\/\/cafebiz.cafebizcdn.vn\/2018\/3\/31\/photo-1-15224324992171483970961.jpg\" \/><\/span><\/div>\n<div class=\"PhotoCMS_Caption\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u00a0<\/span><\/div>\n<\/div>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><b>Create Your Own Paper Clip Strategy<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">There are many ways to use the Paper Clip Strategy to achieve your goals:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u2013 Want to do 100 push-ups a day? Start with 10 paper clips. Every 10 push-ups correspond to 1 paper clip. Repeat 10 times during the day.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u2013 Want to send 25 sales emails a day? Start with 25 paper clips and move one to another jar each time you press \u2018Send.\u2019<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u2013 Want to drink 10 glasses of water a day? Start with 8 paper clips and move one to the other jar each time you finish a glass.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Trent Dyrsmid believes success in his field requires just one task: making lots of sales calls. He discovered that mastering the fundamentals makes the difference.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The same applies to achieving goals. There is no special secret or instant method. Good habits are what help you overcome everything.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Collected.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/article\/\">&gt;&gt; Great Articles on Entrepreneurship<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; Business Startup Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/kich-hoat-nang-luong-thanh-cong\/\">&gt;&gt; Success Energy Activation Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/ceo-coach-chuong-trinh-tu-van-kinh-doanh\/\">&gt;&gt; Business Consulting Program<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00e0o n\u0103m 1993, m\u1ed9t ng\u00e2n h\u00e0ng \u1edf Abbotsford, Canada c\u00f3 tuy\u1ec3n d\u1ee5ng Trent Dyrsmid, m\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi ch\u1ee9ng kho\u00e1n 23 tu\u1ed5i. Dyrsmid l\u00e0 l\u00ednh m\u1edbi n\u00ean kh\u00f4ng ai trong c\u00f4ng ty k\u1ef3 v\u1ecdng qu\u00e1 nhi\u1ec1u v\u1ec1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a anh ta. Th\u00eam n\u1eefa, Abbotsford ch\u1ec9 l\u00e0 v\u00f9ng ngo\u1ea1i \u00f4 nh\u1ecf so v\u1edbi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-11569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/11569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=11569"}],"version-history":[{"count":2,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/11569\/revisions"}],"predecessor-version":[{"id":11572,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/11569\/revisions\/11572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/11570"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=11569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=11569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=11569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}