{"id":1176,"date":"2013-10-03T16:22:10","date_gmt":"2013-10-03T09:22:10","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=1176"},"modified":"2026-10-01T01:14:59","modified_gmt":"2026-09-30T18:14:59","slug":"chan-dung-ceo-thoi-hoi-nhap","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/chan-dung-ceo-thoi-hoi-nhap\/","title":{"rendered":"Portrait of a CEO in the era of integration"},"content":{"rendered":"
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The Ho Chi Minh City Young Business Association and International Entrepreneurial Knowledge Joint Stock Company organized the \u201cCEOs in the Integration Era\u201d seminar. It suggested several representative CEO models that could help businesses overcome difficulties and develop more flexibly.<\/strong><\/p>\n

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Discussing the role of the CEO (Chief Executive Officer), \u0110\u1eb7ng \u0110\u1ee9c Th\u00e0nh, Chairman of International Entrepreneur Knowledge Joint Stock Company, affirmed that the CEO plays a crucial role in determining a business's success or failure.<\/p>\n

A CEO's caliber and success lie not only in effective business management but in strategic production and business planning for sustainable growth. They also involve strongly meeting shareholders' expectations, contributing to social welfare and having the resilience to overcome today's inflation and financial crisis\u2026<\/p>\n

In recent years, certain \u201cmodel\u201d CEOs have emerged with several common characteristics:<\/p>\n

1.<\/strong>\u00a0CEOs drawing on Eastern principles: Alongside Western management theories and science, Asian CEOs increasingly study Eastern theories to apply in business management, such as Confucius's rectification of names, Sun Tzu's Art of War, feng shui, and the theories of yin-yang and the five elements\u2026<\/p>\n

In Vietnam, this trend seems to be becoming increasingly common in business, especially real estate. Dr. L\u00ea Ch\u00ed Hi\u1ebfu, Chairman and General Director of Th\u1ee7 \u0110\u1ee9c Housing Development Joint Stock Company, shared many experiences of applying yin, yang and the five elements to manage corporate resources effectively, such as flexible capital-flow management and operation, organizing sales, investing in new products, expanding market share and business locations, building corporate culture and developing the company\u2019s brand\u2026<\/p>\n

From his own experience, he believes applying these theories helps business leaders respond more flexibly and turn situations around.<\/p>\n

2.\u00a0<\/strong>A CEO who adapts to crises<\/p>\n

Expert L\u00fd Tr\u01b0\u1eddng Chi\u1ebfn shared a startling quote from marketing guru Philip Kotler: \u201cOver the next 5 years, if you continue running your business or managing your company as you do now, you will soon eliminate yourself from the game.\u201d This prompted many comments on management skills and principles for responding quickly and effectively to market changes. CEOs have recently proposed several common ideas:<\/p>\n

\u2013 Temporarily adopt a \u2018hibernating bear\u2019 strategy. \u2018Hibernating\u2019 does not mean sleeping indefinitely. It means focusing on core activities, reducing less important investments and expenditure, and concentrating resources on key objectives that deliver immediate results.<\/p>\n

\u2013 Scale down operations or flexibly switch business sectors, focusing investment on a sector suited to current market conditions.<\/p>\n

\u2013 Make the most of training and self-training. Alongside reorganizing and restructuring the business, use difficult periods to care for human resources, from leaders and middle managers to employees, both materially and emotionally. Encourage creative ideas, improvements to production processes, and new products; build pride in the company's culture and brand among every employee\u2026<\/p>\n

3.\u00a0<\/strong>Like \u201cqigong masters\u201d drawing on the universe's vital energy, businesses can draw on external strength through joint ventures, acquisitions and mergers, raising capital from credit institutions and investment funds, and developing and adjusting sales policies.<\/p>\n

4.\u00a0<\/strong>Apply the 3Cs effectively: Care (attention and support); Communication (communication); Commitment (commitment), toward the pillars of the business: customers, workers or employees, shareholders and investors, and the wider community\u2026<\/p>\n<\/div>\n

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DR. QU\u00c1CH THU NGUY\u1ec6T (*)(Excerpt: S\u00e0i G\u00f2n Entrepreneur Newspaper)<\/p>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The Ho Chi Minh City Young Business Association and International Entrepreneurial Knowledge Joint Stock Company organized the \u201cCEOs in the Integration Era\u201d seminar. It suggested several representative CEO models that could help businesses overcome difficulties and develop more flexibly.<\/p>","protected":false},"author":1,"featured_media":1177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,16],"tags":[],"class_list":["post-1176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-bao-chi"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":4,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1176\/revisions"}],"predecessor-version":[{"id":17880,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/1176\/revisions\/17880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/1177"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=1176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}