{"id":12619,"date":"2018-06-02T11:16:41","date_gmt":"2018-06-02T04:16:41","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=12619"},"modified":"2018-06-02T11:16:41","modified_gmt":"2018-06-02T04:16:41","slug":"steve-jobs-va-elon-musk-phan-chia-va-chinh-phuc-khach-hang-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/steve-jobs-va-elon-musk-phan-chia-va-chinh-phuc-khach-hang-nhu-the-nao\/","title":{"rendered":"How did Steve Jobs and Elon Musk segment and win over customers?"},"content":{"rendered":"

\u201cYou have to break eggs to make an omelet.\u201d To achieve something, you must learn to accept risk.<\/span><\/strong><\/p>\n

Most of us probably hope to stand where Steve Jobs once stood and do what he did. Jobs remains a shining symbol of thinking differently. He dared to think and act differently to make his Apple empire successful in a mobile phone market crowded with competitors. Elon Musk is the same today.<\/span><\/p>\n

Let us explore how Steve Jobs and Elon Musk changed and inspired so many people.<\/span><\/p>\n

Go back a decade, to the early mobile phone market. Nokia, the mobile giant and an essential name in that market, had \u201ccrushed\u201d its competitors to ashes with a 40.4% global mobile phone market share. Yet to everyone\u2019s astonishment, Nokia lost its unique brand as it tried once again to become a giant.<\/span><\/p>\n

Compared with brands unaware of their market and target customers or unfamiliar with the needs and motivations of their intended segment, Nokia was ahead of its time. It introduced a strategy of segmenting the market by user preferences, hoping to further grow its phone business.<\/span><\/p>\n

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\u201cYou cannot simply ask customers what they want and then try to give it to them. By the time you finish building it, they will want something newer and different\u201d\u2014Steve Jobs.<\/em><\/span><\/p>\n<\/div>\n

Initially, this strategy succeeded because it ensured users could always find a phone they liked. Over time, however, unclear market segmentation led Nokia to create many products with no significant differences between them. Nokia seemed to fall behind in technology as Apple began to rise strongly and dominate the market with billion-dollar ideas, distinctive product strategies, creative designs, enthusiastic employees, and more.<\/span><\/p>\n

Nothing is more costly than a missed opportunity. Ideas remain hypotheses unless you discover their value. Understanding customers' needs and desires, and what competitors offer potential customers, helps you develop better ways to meet those needs. Remember, customers always \u201cneed a hole to hang a picture on the wall, not the drill you manufacture.\u201d<\/span><\/p>\n

\u201cYou Have to Break Eggs to Make an Omelet.\u201d<\/strong><\/span><\/p>\n

To achieve something, you must learn to accept risk, make trade-offs and mistakes before obtaining what you want. Steve Jobs also said: \u201cSometimes you make mistakes while innovating. It is best to acknowledge them quickly and keep improving your other innovations.\u201d<\/span><\/p>\n

Therefore, do not let a little difficulty or a mistake keep you from thinking differently. Elon Musk was once considered a \u201cwild dreamer\u201d for setting a goal of reaching Mars, and he has shown the whole world that nothing is fanciful or illusory: he is moving step by step toward his goal simply because he \u201cdares to think differently and dares to act differently.\u201d<\/span><\/p>\n

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\u201cI think customer feedback is truly essential and important, because it allows you to reflect regularly on what you have done and how you can do even better\u201d\u2014Elon Musk.<\/em><\/span><\/p>\n<\/div>\n

Steve Jobs and Elon Musk were both people who \u201cdared to think and act,\u201d and both emphasized market segmentation to bring their products to their target customer groups. They segmented markets and identified customers based on demographics, psychology, behavior, and customers' basic needs.<\/span><\/p>\n

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Demographics:<\/strong>\u00a0Quantified by age, location, marital status, income and education. If your target customer is a business, segment by size and industry. SIC and NAICS are two well-known methods to help you identify and segment easily.<\/span><\/p>\n

Psychology:\u00a0<\/strong>In psychographic market segmentation, buyers are divided into different groups based on social class, lifestyle, personality, attitudes, or interests. People in the same demographic group may have very different psychological characteristics. If you understand customers' psychology, your product will be widely embraced.<\/span><\/p>\n

Behavior:<\/strong>\u00a0A method of dividing a market based on how customers respond to, use or know about a product. Behavioral segmentation attracts marketers' interest and research because customer behavior is complex and constantly changes over time.<\/span><\/p>\n

Look back at enduring products such as electricity, light bulbs, radio and television\u2026 Their creators prompted us to change our behavior, first adapting our lives to their products and then reaching a point where almost none of us could reduce our use of them. Their ideas initially seemed impossible, but they made them real. So do not hesitate to think differently; you may create a product that leaves a lasting legacy.<\/span><\/p>\n

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Think different.<\/em><\/span><\/p>\n<\/div>\n

Basic Needs:\u00a0<\/strong>This is the most powerful factor and responds most directly to customers. Segment appropriately according to their needs.<\/span><\/p>\n

\u201cAn adventurer who enjoys capturing challenging, dangerous moments to share within their social circle.\u201d<\/span><\/p>\n

\u201cA father who wants to capture memorable family moments.\u201d<\/span><\/p>\n

\u201cA filmmaker who wants complex camera angles and distinctive imagery.\u201d<\/span><\/p>\n

The examples above show that customers can have many different needs arising from a single product. Understanding customers\u2019 needs lets you adjust your proposals to offer better value and create benefits that are truly more valuable to them.<\/span><\/p>\n

Although the methods above do not guarantee that you will master your ideas, they provide clear guidance to help you learn more about the \u2018angels\u2019 called users. The better you understand your customers and their needs, the more easily your ideas and products will be welcomed.<\/span><\/p>\n

Collected.<\/strong><\/span><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

>> Business Startup Course<\/a><\/span><\/p>\n

>> Success Energy Activation Course<\/a><\/span><\/p>\n

>> Business Consulting Program<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

“Ph\u1ea3i \u0111\u1eadp v\u1ee1 qu\u1ea3 tr\u1ee9ng th\u00ec m\u1edbi l\u00e0m \u0111\u01b0\u1ee3c m\u00f3n tr\u1ee9ng tr\u00e1ng”. Mu\u1ed1n \u0111\u1ea1t m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, b\u1ea1n ph\u1ea3i h\u1ecdc c\u00e1ch ch\u1ea5p nh\u1eadn r\u1ee7i ro. C\u00f3 th\u1ec3 n\u00f3i, h\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u hi v\u1ecdng b\u1ea3n th\u00e2n c\u00f3 th\u1ec3 \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed m\u00e0 Steve Jobs \u0111\u00e3 t\u1eebng \u0111\u1ee9ng, l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00e0 \u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":12621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-12619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/12619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=12619"}],"version-history":[{"count":1,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/12619\/revisions"}],"predecessor-version":[{"id":12622,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/12619\/revisions\/12622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/12621"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=12619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=12619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=12619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}