{"id":12658,"date":"2018-06-02T23:21:06","date_gmt":"2018-06-02T16:21:06","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=12658"},"modified":"2026-10-01T01:32:46","modified_gmt":"2026-09-30T18:32:46","slug":"yup-ceo-talks-hoc-cach-tiep-thi-voi-mr-teo-ban-hang-danh-cho-sme","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/yup-ceo-talks-hoc-cach-tiep-thi-voi-mr-teo-ban-hang-danh-cho-sme\/","title":{"rendered":"YUP! CEO TALKS \u2018LEARN MARKETING WITH MR. T\u00c8O \u2013 SALES FOR SMEs\u2019"},"content":{"rendered":"

The YUP! CEO Talks program \u2018LEARN EFFECTIVE MARKETING FROM MR T\u00c8O \u2013 SALES FOR SMES\u2019 took place on the evening of 25\/05\/2018 in Ho Chi Minh City, featuring Mr. T\u00e8o Ti\u1ebfp Th\u1ecb.<\/span><\/p>\n

\"\"<\/p>\n

The CEO TALKS event has passed, but its impact remains. The practical experiences Mr. T\u00e8o shared at the CEO Talks session on 25\/05\/2018 made selling feel so easy! It was humorous and not as harsh or difficult as we often imagine, especially for those who understand that selling is an art!<\/span><\/p>\n

Mr. T\u00e8o Ti\u1ebfp Th\u1ecb is the familiar name of Tr\u01b0\u01a1ng Anh Tu\u1ea5n, founder and head of T\u00e8o Ti\u1ebfp Th\u1ecb and Friends Joint Stock Company. He entered the profession by chance, initially just to \u201csupport himself,\u201d but his success was no accident. It came from seriousness, persistence and effort!<\/span><\/p>\n

With more than 17 years of hands-on sales experience, he sees salespeople as indomitable warriors on the front line!<\/span><\/p>\n

During the sharing session, he presented practical sales techniques in a humorous, approachable style that even someone who knew nothing about sales could easily grasp.<\/span><\/p>\n

\"\"<\/p>\n

Regarding Knowledge, He Shared:<\/span><\/p>\n

He described 2 types of customers: existing and new. Naturally, customers who have bought 3 or more times and had good product experiences are existing customers, and vice versa. Similarly, there are 2 types of products: existing and new.<\/span><\/p>\n

According to him, linking the 2 product types with the 2 customer types above allows us to develop specific plans, strategies, and objectives when approaching different customers with suitable products. Mr T\u00e8o emphasized: \u201cWe must measure customers' needs and sell products suited to them.\u201d Even if a product is good and the service perfect, it will sit unsold in a warehouse if it does not suit the customer.<\/span><\/p>\n

 <\/p>\n

From Humorous Stories of His Own Early Career Experiences, Mr. T\u00e8o Drew These Sales Principles:<\/span><\/p>\n

Spread risk; do not put all your eggs in one basket<\/span><\/p>\n

Remove Things That Do Not Suit Your Target Customers<\/span><\/p>\n

Do not focus on an excessively broad market; target a few specific customer groups.<\/span><\/p>\n

 <\/p>\n

Do not exploit or take advantage of personal relationships to make sales<\/span><\/p>\n

Do not use a single sales story for every audience; build rapport differently with different people.<\/span><\/p>\n

Every product has its own distinctive approach to business and distribution. The flow of products always has a consumer market.<\/span><\/p>\n

Selling through credibility is the top priority, followed by products and services<\/span><\/p>\n

Offer a minimum of 2 and a maximum of 3 options so customers have a choice, and help them select the most suitable one.<\/span><\/p>\n

\"\"<\/p>\n

Asked about entrepreneurial spirit and exemplary entrepreneurs, Mr T\u00e8o offered 3 very Vietnamese and truly relatable examples:<\/span><\/p>\n

Entrepreneurial spirit: Roaming lottery ticket sellers are the largest, most persistent and resilient sales force, never giving up or accepting a rejection until they have sold all their tickets (at least 300 tickets).<\/span><\/p>\n

Memory and systematic organization: The general-store seller at the alley entrance, with more than 100 items large and small, remembers every price, knows when to reorder, and arranges fast-selling items within easy reach and slower-selling ones higher up\u2026<\/span><\/p>\n

Ability to connect and bundle products: Vegetable and meat sellers at the market can help a man or child who knows nothing beyond \u201cI am making sour soup today; please sell me what I need\u2026\u201d They call fellow vendors and move between vegetable, meat and fish stalls to sell us 1 package containing the ingredients for sour soup.<\/span><\/p>\n

\"\"<\/p>\n

Wonderful, is it not? This edition of CEO TALKS, with Mr Ti\u1ebfp Th\u1ecb's witty, approachable sharing of hands-on experience, gave us a completely different view of Sales. It is no longer a dry, boring profession of clocking in each morning, looking after customers, clocking out, writing reports, and so on\u2026<\/span><\/p>\n

Mr. T\u00e8o instilled a love of Sales by showing that Sales is not selling goods but selling emotions, solving suffering and bringing customers happiness through the salesperson's credibility and heart.<\/span><\/p>\n

\u201dChoosing a life of serving others like a daughter-in-law; selling until our hair turns gray!\u201d<\/span><\/p>\n

 <\/p>\n

That was how successfully the talk show unfolded. See you at the next CEO TALKS on 29\/06\/2018, with an equally engaging speaker and a fascinating topic!<\/span><\/p>\n

\u00a0Come and Enjoy It with YUP, the Ambassadors & CEO TALKS!<\/span><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

>> Business Startup Course<\/a><\/span><\/p>\n

>> Success Energy Activation Course<\/a><\/span><\/p>\n

>> Business Consulting Program<\/a><\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ch\u01b0\u01a1ng tr\u00ecnh YUP! CEO Talks \u201cH\u1eccC C\u00c1CH TI\u1ebeP TH\u1eca HI\u1ec6U QU\u1ea2 T\u1eea MR T\u00c8O – B\u00c1N H\u00c0NG D\u00c0NH CHO SME\u201d \u0111\u00e3 di\u1ec5n ra v\u00e0o t\u1ed1i ng\u00e0y 25\/05\/2018 t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh v\u1edbi ph\u1ea7n chia s\u1ebb c\u1ee7a Mr. T\u00e8o Ti\u1ebfp Th\u1ecb. Ng\u00e0y t\u1ed5 ch\u1ee9c CEO TALKS \u0111\u00e3 tr\u00f4i qua nh\u1eefng d\u01b0 \u00e2m v\u1eabn c\u00f2n \u0111\u00f3, […]<\/p>\n","protected":false},"author":1,"featured_media":12660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-12658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hoat-dong-xa-hoi-cua-yup"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/12658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=12658"}],"version-history":[{"count":2,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/12658\/revisions"}],"predecessor-version":[{"id":18336,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/12658\/revisions\/18336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/12660"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=12658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=12658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=12658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}