{"id":17760,"date":"2026-06-23T15:58:26","date_gmt":"2026-06-23T08:58:26","guid":{"rendered":"https:\/\/yup.edu.vn\/cach-goi-von-cho-startup\/"},"modified":"2026-10-01T01:35:19","modified_gmt":"2026-09-30T18:35:19","slug":"cach-goi-von-cho-startup","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/cach-goi-von-cho-startup\/","title":{"rendered":"How to Raise Startup Funding: A Practical Guide for Early-Stage Founders"},"content":{"rendered":"<h2>C\u00e1ch G\u1ecdi V\u1ed1n Cho Startup \u2014 C\u00e2u Tr\u1ea3 L\u1eddi Th\u1eb3ng Ngay T\u1eeb \u0110\u1ea7u<\/h2>\n<p>C\u00e1ch g\u1ecdi v\u1ed1n cho startup hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u l\u00e0 <strong>x\u00e1c \u0111\u1ecbnh \u0111\u00fang k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n<\/strong>, chu\u1ea9n b\u1ecb h\u1ed3 s\u01a1 r\u00f5 r\u00e0ng v\u00e0 pitch t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 \u2014 gi\u1ea3i ph\u00e1p \u2014 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c n\u00e0o \u0111\u1ea3m b\u1ea3o b\u1ea1n ch\u1eafc ch\u1eafn g\u1ecdi \u0111\u01b0\u1ee3c v\u1ed1n, nh\u01b0ng c\u00f3 nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 c\u00e2n nh\u1eafc.<\/p>\n<hr\/>\n<h2>T\u1ea1i Sao G\u1ecdi V\u1ed1n L\u1ea1i Kh\u00f3 V\u1edbi Founder M\u1edbi?<\/h2>\n<p>Nhi\u1ec1u founder giai \u0111o\u1ea1n \u0111\u1ea7u th\u1ea5t b\u1ea1i trong vi\u1ec7c g\u1ecdi v\u1ed1n kh\u00f4ng ph\u1ea3i v\u00ec \u00fd t\u01b0\u1edfng k\u00e9m, m\u00e0 v\u00ec <strong>thi\u1ebfu chu\u1ea9n b\u1ecb \u0111\u00fang c\u00e1ch<\/strong>. Nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eadn h\u00e0ng ch\u1ee5c, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m h\u1ed3 s\u01a1 m\u1ed7i th\u00e1ng. Trong m\u00f4i tr\u01b0\u1eddng \u0111\u00f3, s\u1ef1 kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf ba y\u1ebfu t\u1ed1:<\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 hi\u1ec3u r\u00f5 m\u00ecnh \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ai kh\u00f4ng?<\/li>\n<li>H\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n c\u00f3 truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, thuy\u1ebft ph\u1ee5c kh\u00f4ng?<\/li>\n<li>B\u1ea1n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u00fang lo\u1ea1i nh\u00e0 \u0111\u1ea7u t\u01b0 cho \u0111\u00fang giai \u0111o\u1ea1n c\u1ee7a m\u00ecnh kh\u00f4ng?<\/li>\n<\/ul>\n<p>N\u1eafm \u0111\u01b0\u1ee3c ba \u0111i\u1ec1u n\u00e0y, b\u1ea1n \u0111\u00e3 \u0111i tr\u01b0\u1edbc ph\u1ea7n l\u1edbn founder c\u00f9ng giai \u0111o\u1ea1n.<\/p>\n<h2>C\u00e1c K\u00eanh G\u1ecdi V\u1ed1n Ph\u1ed5 Bi\u1ebfn Cho Startup Giai \u0110o\u1ea1n \u0110\u1ea7u<\/h2>\n<p>Kh\u00f4ng ph\u1ea3i k\u00eanh n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi startup. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c k\u00eanh ch\u00ednh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n bi\u1ebft:<\/p>\n<h3>1. Bootstrapping \u2014 T\u1ef1 b\u1ecf v\u1ed1n ho\u1eb7c d\u00f9ng doanh thu t\u00e1i \u0111\u1ea7u t\u01b0<\/h3>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a h\u1ea7u h\u1ebft startup. B\u1ea1n d\u00f9ng ti\u1ec1n ti\u1ebft ki\u1ec7m c\u00e1 nh\u00e2n ho\u1eb7c doanh thu ban \u0111\u1ea7u \u0111\u1ec3 v\u1eadn h\u00e0nh. \u01afu \u0111i\u1ec3m: to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t, kh\u00f4ng b\u1ecb pha lo\u00e3ng c\u1ed5 ph\u1ea7n. Nh\u01b0\u1ee3c \u0111i\u1ec3m: t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm n\u1ebfu ng\u00e0nh \u0111\u00f2i h\u1ecfi v\u1ed1n l\u1edbn.<\/p>\n<h3>2. Friends, Family &#038; Fools (3F)<\/h3>\n<p>V\u00f2ng g\u1ecdi v\u1ed1n \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 ho\u1eb7c nh\u1eefng ai tin v\u00e0o b\u1ea1n s\u1edbm nh\u1ea5t. K\u00eanh n\u00e0y ph\u00f9 h\u1ee3p \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u nh\u01b0ng c\u1ea7n <strong>l\u1eadp h\u1ee3p \u0111\u1ed3ng r\u00f5 r\u00e0ng<\/strong> \u0111\u1ec3 tr\u00e1nh xung \u0111\u1ed9t v\u1ec1 sau.<\/p>\n<h3>3. Angel Investor \u2014 Nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n<\/h3>\n<p>Angel investor l\u00e0 c\u00e1 nh\u00e2n c\u00f3 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o giai \u0111o\u1ea1n r\u1ea5t s\u1edbm \u0111\u1ed5i l\u1ea5y c\u1ed5 ph\u1ea7n. H\u1ecd th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 d\u1ef1a tr\u00ean ni\u1ec1m tin v\u00e0o <strong>\u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp<\/strong> nhi\u1ec1u h\u01a1n l\u00e0 s\u1ed1 li\u1ec7u kinh doanh. \u0110\u1ec3 ti\u1ebfp c\u1eadn, b\u1ea1n c\u00f3 th\u1ec3 tham gia c\u00e1c m\u1ea1ng l\u01b0\u1edbi angel investor, s\u1ef1 ki\u1ec7n startup, ho\u1eb7c \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u qua k\u1ebft n\u1ed1i.<\/p>\n<h3>4. Accelerator &#038; Incubator<\/h3>\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng t\u1ed1c (accelerator) cung c\u1ea5p v\u1ed1n h\u1ea1t gi\u1ed1ng k\u00e8m mentoring, k\u1ebft n\u1ed1i v\u00e0 \u0111\u00e0o t\u1ea1o trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ed1 \u0111\u1ecbnh, th\u01b0\u1eddng t\u1eeb 3\u20136 th\u00e1ng. \u0110\u00e2y l\u00e0 k\u00eanh l\u00fd t\u01b0\u1edfng n\u1ebfu b\u1ea1n c\u1ea7n c\u1ea3 ti\u1ec1n l\u1eabn ki\u1ebfn th\u1ee9c \u1ee9ng d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n nhanh h\u01a1n.<\/p>\n<h3>5. Venture Capital (VC)<\/h3>\n<p>Qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m th\u01b0\u1eddng tham gia t\u1eeb v\u00f2ng Series A tr\u1edf l\u00ean, khi startup \u0111\u00e3 c\u00f3 traction \u2014 t\u1ee9c l\u00e0 b\u1eb1ng ch\u1ee9ng v\u1ec1 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c doanh thu. N\u1ebfu b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n pre-seed ho\u1eb7c seed, h\u00e3y \u01b0u ti\u00ean angel v\u00e0 accelerator tr\u01b0\u1edbc.<\/p>\n<h3>6. Crowdfunding \u2014 G\u1ecdi v\u1ed1n c\u1ed9ng \u0111\u1ed3ng<\/h3>\n<p>Ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng ho\u1eb7c d\u1ef1 \u00e1n c\u00f3 t\u00ednh c\u1ed9ng \u0111\u1ed3ng cao. B\u1ea1n k\u00eau g\u1ecdi nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p m\u1ed9t kho\u1ea3n nh\u1ecf \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ea3n ph\u1ea9m, \u01b0u \u0111\u00e3i ho\u1eb7c c\u1ed5 ph\u1ea7n (equity crowdfunding). K\u00eanh n\u00e0y v\u1eeba g\u1ecdi \u0111\u01b0\u1ee3c v\u1ed1n v\u1eeba ki\u1ec3m ch\u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>7. Grant \u2014 T\u00e0i tr\u1ee3 v\u00e0 qu\u1ef9 h\u1ed7 tr\u1ee3 kh\u1edfi nghi\u1ec7p<\/h3>\n<p>M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7, phi l\u1ee3i nhu\u1eadn ho\u1eb7c t\u1eadp \u0111o\u00e0n l\u1edbn cung c\u1ea5p t\u00e0i tr\u1ee3 kh\u00f4ng ho\u00e0n l\u1ea1i cho startup \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 &#8220;v\u1ed1n r\u1ebb nh\u1ea5t&#8221; v\u00ec kh\u00f4ng c\u1ea7n tr\u1ea3 l\u1ea1i hay chia c\u1ed5 ph\u1ea7n \u2014 nh\u01b0ng \u0111i\u1ec1u ki\u1ec7n v\u00e0 quy tr\u00ecnh th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n.<\/p>\n<h2>Chu\u1ea9n B\u1ecb H\u1ed3 S\u01a1 G\u1ecdi V\u1ed1n: Nh\u1eefng G\u00ec B\u1ea1n Th\u1ef1c S\u1ef1 C\u1ea7n<\/h2>\n<p>Tr\u01b0\u1edbc khi g\u1eb7p b\u1ea5t k\u1ef3 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00e0o, b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ee7 b\u1ed9 t\u00e0i li\u1ec7u c\u1ed1t l\u00f5i sau:<\/p>\n<ul>\n<li><strong>Pitch deck (10\u201315 slide):<\/strong> Bao g\u1ed3m v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p, th\u1ecb tr\u01b0\u1eddng, m\u00f4 h\u00ecnh kinh doanh, traction, \u0111\u1ed9i ng\u0169, k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng v\u1ed1n v\u00e0 call-to-action.<\/li>\n<li><strong>One-pager:<\/strong> T\u00f3m t\u1eaft to\u00e0n b\u1ed9 startup tr\u00ean m\u1ed9t trang A4 \u2014 d\u00f9ng \u0111\u1ec3 g\u1eedi tr\u01b0\u1edbc khi pitch ch\u00ednh th\u1ee9c.<\/li>\n<li><strong>Financial model (m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh):<\/strong> D\u1ef1 b\u00e1o doanh thu, chi ph\u00ed v\u00e0 d\u00f2ng ti\u1ec1n trong 12\u201324 th\u00e1ng t\u1edbi. Kh\u00f4ng c\u1ea7n ho\u00e0n h\u1ea3o nh\u01b0ng ph\u1ea3i c\u00f3 logic r\u00f5 r\u00e0ng.<\/li>\n<li><strong>Traction deck ho\u1eb7c data room:<\/strong> S\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf b\u1ea1n \u0111ang c\u00f3 \u2014 ng\u01b0\u1eddi d\u00f9ng, doanh thu, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n, v.v. Ch\u1ec9 chia s\u1ebb khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u.<\/li>\n<li><strong>Executive Summary:<\/strong> Email pitch ng\u1eafn g\u1ecdn (kh\u00f4ng qu\u00e1 200 t\u1eeb) m\u00f4 t\u1ea3 startup, v\u1ea5n \u0111\u1ec1 gi\u1ea3i quy\u1ebft v\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm g\u00ec.<\/li>\n<\/ul>\n<blockquote>\n<p><em>&#8220;Nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng mua \u00fd t\u01b0\u1edfng \u2014 h\u1ecd mua ni\u1ec1m tin v\u00e0o kh\u1ea3 n\u0103ng th\u1ef1c thi c\u1ee7a \u0111\u1ed9i ng\u0169 v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.&#8221;<\/em><\/p>\n<\/blockquote>\n<h2>7 Sai L\u1ea7m Th\u01b0\u1eddng G\u1eb7p Khi Pitch Cho Nh\u00e0 \u0110\u1ea7u T\u01b0<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 founder giai \u0111o\u1ea1n \u0111\u1ea7u th\u01b0\u1eddng m\u1eafc ph\u1ea3i \u2014 v\u00e0 c\u00e1ch tr\u00e1nh:<\/p>\n<ul>\n<li><strong>Sai l\u1ea7m 1: N\u00f3i qu\u00e1 nhi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m, qu\u00e1 \u00edt v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/strong> Nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m \u0111\u1ebfn quy m\u00f4 c\u01a1 h\u1ed9i tr\u01b0\u1edbc khi quan t\u00e2m \u0111\u1ebfn t\u00ednh n\u0103ng.<\/li>\n<li><strong>Sai l\u1ea7m 2: \u0110\u01b0a ra s\u1ed1 li\u1ec7u kh\u00f4ng c\u00f3 ngu\u1ed3n g\u1ed1c.<\/strong> N\u1ebfu b\u1ea1n n\u00f3i &#8220;th\u1ecb tr\u01b0\u1eddng tr\u1ecb gi\u00e1 X t\u1ef7 \u0111\u00f4&#8221;, h\u00e3y gi\u1ea3i th\u00edch b\u1ea1n t\u00ednh con s\u1ed1 \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n<li><strong>Sai l\u1ea7m 3: Pitch v\u1edbi th\u00e1i \u0111\u1ed9 &#8220;kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh&#8221;.<\/strong> \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n ch\u01b0a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 k\u1ef9, ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u1ee7 l\u1edbn.<\/li>\n<li><strong>Sai l\u1ea7m 4: Kh\u00f4ng r\u00f5 b\u1ea1n c\u1ea7n bao nhi\u00eau ti\u1ec1n v\u00e0 d\u00f9ng v\u00e0o vi\u1ec7c g\u00ec.<\/strong> H\u00e3y n\u00eau con s\u1ed1 c\u1ee5 th\u1ec3 v\u00e0 ph\u00e2n b\u1ed5 r\u00f5 r\u00e0ng (v\u00ed d\u1ee5: 60% cho team, 30% cho marketing, 10% cho v\u1eadn h\u00e0nh).<\/li>\n<li><strong>Sai l\u1ea7m 5: Pitch xong kh\u00f4ng c\u00f3 b\u01b0\u1edbc ti\u1ebfp theo.<\/strong> Cu\u1ed1i bu\u1ed5i, h\u00e3y ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t follow-up c\u1ee5 th\u1ec3: &#8220;T\u00f4i c\u00f3 th\u1ec3 g\u1eedi data room v\u00e0o tu\u1ea7n t\u1edbi kh\u00f4ng?&#8221;<\/li>\n<li><strong>Sai l\u1ea7m 6: Ti\u1ebfp c\u1eadn sai lo\u1ea1i nh\u00e0 \u0111\u1ea7u t\u01b0.<\/strong> Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n pre-seed v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng B2C ti\u00eau d\u00f9ng, vi\u1ec7c pitch v\u1edbi qu\u1ef9 VC chuy\u00ean s\u00e2u v\u1ec1 fintech B2B s\u1ebd ch\u1ec9 l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a c\u1ea3 hai b\u00ean.<\/li>\n<li><strong>Sai l\u1ea7m 7: Kh\u00f4ng l\u1eafng nghe ph\u1ea3n h\u1ed3i.<\/strong> M\u1ed7i bu\u1ed5i pitch l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi. Ghi ch\u00e9p l\u1ea1i c\u00e2u h\u1ecfi nh\u00e0 \u0111\u1ea7u t\u01b0 h\u1ecfi \u2014 \u0111\u00f3 l\u00e0 d\u1eef li\u1ec7u qu\u00fd \u0111\u1ec3 b\u1ea1n c\u1ea3i thi\u1ec7n deck l\u1ea7n sau.<\/li>\n<\/ul>\n<h2>B\u1eaft Tay L\u00e0m Ngay \u2014 Checklist Chu\u1ea9n B\u1ecb G\u1ecdi V\u1ed1n<\/h2>\n<p>Tr\u01b0\u1edbc khi g\u1eedi h\u1ed3 s\u01a1 ho\u1eb7c \u0111\u1eb7t l\u1ecbch pitch, h\u00e3y t\u1ef1 ki\u1ec3m tra danh s\u00e1ch n\u00e0y:<\/p>\n<ul>\n<li>\u2610 T\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u00ecnh \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o (pre-seed, seed, Series A)?<\/li>\n<li>\u2610 T\u00f4i \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 li\u1ec7t k\u00ea \u00edt nh\u1ea5t 10\u201315 nh\u00e0 \u0111\u1ea7u t\u01b0\/qu\u1ef9 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh v\u00e0 giai \u0111o\u1ea1n c\u1ee7a m\u00ecnh?<\/li>\n<li>\u2610 Pitch deck c\u1ee7a t\u00f4i c\u00f3 \u0111\u1ee7 10 ph\u1ea7n c\u1ed1t l\u00f5i: v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p, th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m, m\u00f4 h\u00ecnh kinh doanh, traction, c\u1ea1nh tranh, \u0111\u1ed9i ng\u0169, k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh, v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng?<\/li>\n<li>\u2610 T\u00f4i c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng trong v\u00f2ng 2 ph\u00fat (elevator pitch)?<\/li>\n<li>\u2610 T\u00f4i \u0111\u00e3 th\u1ef1c h\u00e0nh pitch tr\u01b0\u1edbc \u00edt nh\u1ea5t 3 ng\u01b0\u1eddi v\u00e0 l\u1ea5y ph\u1ea3n h\u1ed3i?<\/li>\n<li>\u2610 T\u00f4i c\u00f3 s\u1ed1 li\u1ec7u traction th\u1ef1c t\u1ebf \u0111\u1ec3 chia s\u1ebb (d\u00f9 nh\u1ecf)?<\/li>\n<li>\u2610 T\u00f4i bi\u1ebft m\u00ecnh c\u1ea7n bao nhi\u00eau v\u1ed1n, trong bao l\u00e2u, v\u00e0 s\u1ebd \u0111\u1ea1t milestone g\u00ec v\u1edbi kho\u1ea3n v\u1ed1n \u0111\u00f3?<\/li>\n<li>\u2610 One-pager v\u00e0 executive summary \u0111\u00e3 \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o v\u00e0 \u0111\u1ecdc l\u1ea1i k\u1ef9 l\u01b0\u1ee1ng?<\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n check \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t 6\/8 m\u1ee5c tr\u00ean, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng h\u01a1n ph\u1ea7n l\u1edbn founder c\u00f9ng giai \u0111o\u1ea1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh g\u1ecdi v\u1ed1n.<\/p>\n<h2>L\u1eddi Khuy\u00ean Cu\u1ed1i: G\u1ecdi V\u1ed1n L\u00e0 Qu\u00e1 Tr\u00ecnh, Kh\u00f4ng Ph\u1ea3i S\u1ef1 Ki\u1ec7n<\/h2>\n<p>Nhi\u1ec1u founder k\u1ef3 v\u1ecdng m\u1ed9t bu\u1ed5i pitch th\u00e0nh c\u00f4ng s\u1ebd thay \u0111\u1ed5i t\u1ea5t c\u1ea3. Th\u1ef1c t\u1ebf l\u00e0 qu\u00e1 tr\u00ecnh g\u1ecdi v\u1ed1n th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 3 \u0111\u1ebfn 12 th\u00e1ng, tr\u1ea3i qua h\u00e0ng ch\u1ee5c cu\u1ed9c g\u1eb7p, nhi\u1ec1u l\u1ea7n ch\u1ec9nh s\u1eeda deck v\u00e0 kh\u00f4ng \u00edt l\u1ea7n b\u1ecb t\u1eeb ch\u1ed1i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 <strong>m\u1ed7i l\u1ea7n t\u1eeb ch\u1ed1i l\u00e0 m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i<\/strong> \u0111\u1ec3 b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n startup c\u1ee7a m\u00ecnh v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n g\u00ec.<\/p>\n<p>\u0110\u1eebng ch\u1edd \u0111\u1ebfn l\u00fac &#8220;ho\u00e0n h\u1ea3o&#8221; m\u1edbi b\u1eaft \u0111\u1ea7u. H\u00e3y chu\u1ea9n b\u1ecb \u0111\u1ee7 t\u1ed1t, ra ngo\u00e0i pitch, h\u1ecdc h\u1ecfi, v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c. \u0110\u00f3 m\u1edbi l\u00e0 con \u0111\u01b0\u1eddng th\u1ef1c ti\u1ec5n.<\/p>\n<p>T\u1ea1i <a href='https:\/\/yupeducation.com' target='_blank'>YUP Education<\/a>, ch\u00fang t\u00f4i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt nh\u1eefng ki\u1ebfn th\u1ee9c \u1ee9ng d\u1ee5ng v\u1ec1 kh\u1edfi nghi\u1ec7p \u2014 t\u1eeb c\u00e1ch x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh \u0111\u1ebfn k\u1ef9 n\u0103ng g\u1ecdi v\u1ed1n \u2014 \u0111\u1ec3 gi\u00fap founder tr\u1ebb Vi\u1ec7t Nam \u0111i nhanh h\u01a1n, v\u1eefng h\u01a1n. N\u1ebfu b\u00e0i vi\u1ebft n\u00e0y h\u1eefu \u00edch, h\u00e3y l\u01b0u l\u1ea1i v\u00e0 chia s\u1ebb cho nh\u1eefng ai \u0111ang tr\u00ean h\u00e0nh tr\u00ecnh t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p><strong>\u0110\u1ed9i ng\u0169 YUP Education<\/strong><\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>Startup c\u1ea7n bao nhi\u00eau traction \u0111\u1ec3 b\u1eaft \u0111\u1ea7u g\u1ecdi v\u1ed1n?<\/h3>\n<p>Kh\u00f4ng c\u00f3 con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i. V\u1edbi angel investor, ngay c\u1ea3 50\u2013100 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf ho\u1eb7c doanh thu nh\u1ecf c\u0169ng \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00f3 b\u1eb1ng ch\u1ee9ng r\u1eb1ng c\u00f3 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h3>Pitch deck c\u1ea7n bao nhi\u00eau slide l\u00e0 \u0111\u1ee7?<\/h3>\n<p>L\u00fd t\u01b0\u1edfng l\u00e0 10\u201315 slide. Qu\u00e1 ng\u1eafn th\u00ec thi\u1ebfu th\u00f4ng tin, qu\u00e1 d\u00e0i th\u00ec kh\u00f3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd. M\u1ed7i slide ch\u1ec9 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh.<\/p>\n<h3>N\u00ean g\u1ecdi v\u1ed1n tr\u01b0\u1edbc hay x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc?<\/h3>\n<p>T\u00f9y ng\u00e0nh. V\u1edbi ph\u1ea7n l\u1edbn startup c\u00f4ng ngh\u1ec7, n\u00ean c\u00f3 MVP (s\u1ea3n ph\u1ea9m kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u) v\u00e0 t\u00edn hi\u1ec7u ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u tr\u01b0\u1edbc khi g\u1ecdi v\u1ed1n ngo\u00e0i. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 v\u1ecb th\u1ebf \u0111\u00e0m ph\u00e1n t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n.<\/p>\n<h3>T\u00f4i n\u00ean li\u00ean h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0 qua k\u00eanh n\u00e0o?<\/h3>\n<p>K\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u (warm intro) qua k\u1ebft n\u1ed1i chung \u2014 mentor, founder kh\u00e1c, ho\u1eb7c th\u00e0nh vi\u00ean c\u1ed9ng \u0111\u1ed3ng startup. Cold email v\u1eabn c\u00f3 t\u00e1c d\u1ee5ng n\u1ebfu \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t v\u00e0 ng\u1eafn g\u1ecdn.<\/p>\n<h3>N\u1ebfu b\u1ecb t\u1eeb ch\u1ed1i nhi\u1ec1u l\u1ea7n, t\u00f4i n\u00ean l\u00e0m g\u00ec?<\/h3>\n<p>Ghi l\u1ea1i c\u00e2u h\u1ecfi v\u00e0 l\u00fd do t\u1eeb ch\u1ed1i t\u1eeb m\u1ed7i bu\u1ed5i pitch. T\u00ecm \u0111i\u1ec3m chung l\u1eb7p l\u1ea1i \u2014 \u0111\u00f3 th\u01b0\u1eddng l\u00e0 ph\u1ea7n y\u1ebfu nh\u1ea5t trong h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n. C\u1eadp nh\u1eadt deck, luy\u1ec7n t\u1eadp l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c. T\u1eeb ch\u1ed1i l\u00e0 ph\u1ea3n h\u1ed3i mi\u1ec5n ph\u00ed, \u0111\u1eebng b\u1ecf qua.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"C\u00e1ch G\u1ecdi V\u1ed1n Cho Startup: H\u01b0\u1edbng D\u1eabn Th\u1ef1c Ti\u1ec5n Cho Founder Giai \u0110o\u1ea1n \u0110\u1ea7u\",\n      \"description\": \"C\u00e1ch g\u1ecdi v\u1ed1n cho startup t\u1eeb A\u2013Z: k\u00eanh ph\u00f9 h\u1ee3p, h\u1ed3 s\u01a1 c\u1ea7n chu\u1ea9n b\u1ecb v\u00e0 7 sai l\u1ea7m khi pitch m\u00e0 founder giai \u0111o\u1ea1n \u0111\u1ea7u hay m\u1eafc ph\u1ea3i.\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"@id\": \"https:\/\/taminhtuan.vn\/#person\",\n        \"name\": \"T\u1ea1 Minh Tu\u1ea5n\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"@id\": \"https:\/\/inti.foundation\/#org\",\n        \"name\": \"Inti Foundation\"\n      },\n      \"mainEntityOfPage\": \"https:\/\/yup.edu.vn\/cach-goi-von-cho-startup\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Startup c\u1ea7n bao nhi\u00eau traction \u0111\u1ec3 b\u1eaft \u0111\u1ea7u g\u1ecdi v\u1ed1n?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Kh\u00f4ng c\u00f3 con s\u1ed1 tuy\u1ec7t \u0111\u1ed1i. V\u1edbi angel investor, ngay c\u1ea3 50\u2013100 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf ho\u1eb7c doanh thu nh\u1ecf c\u0169ng \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00f3 b\u1eb1ng ch\u1ee9ng r\u1eb1ng c\u00f3 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Pitch deck c\u1ea7n bao nhi\u00eau slide l\u00e0 \u0111\u1ee7?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"L\u00fd t\u01b0\u1edfng l\u00e0 10\u201315 slide. Qu\u00e1 ng\u1eafn th\u00ec thi\u1ebfu th\u00f4ng tin, qu\u00e1 d\u00e0i th\u00ec kh\u00f3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd. M\u1ed7i slide ch\u1ec9 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"N\u00ean g\u1ecdi v\u1ed1n tr\u01b0\u1edbc hay x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"T\u00f9y ng\u00e0nh. V\u1edbi ph\u1ea7n l\u1edbn startup c\u00f4ng ngh\u1ec7, n\u00ean c\u00f3 MVP (s\u1ea3n ph\u1ea9m kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u) v\u00e0 t\u00edn hi\u1ec7u ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u tr\u01b0\u1edbc khi g\u1ecdi v\u1ed1n ngo\u00e0i. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 v\u1ecb th\u1ebf \u0111\u00e0m ph\u00e1n t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"T\u00f4i n\u00ean li\u00ean h\u1ec7 nh\u00e0 \u0111\u1ea7u t\u01b0 qua k\u00eanh n\u00e0o?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"K\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u (warm intro) qua k\u1ebft n\u1ed1i chung \u2014 mentor, founder kh\u00e1c, ho\u1eb7c th\u00e0nh vi\u00ean c\u1ed9ng \u0111\u1ed3ng startup. Cold email v\u1eabn c\u00f3 t\u00e1c d\u1ee5ng n\u1ebfu \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t v\u00e0 ng\u1eafn g\u1ecdn.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"N\u1ebfu b\u1ecb t\u1eeb ch\u1ed1i nhi\u1ec1u l\u1ea7n, t\u00f4i n\u00ean l\u00e0m g\u00ec?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Ghi l\u1ea1i c\u00e2u h\u1ecfi v\u00e0 l\u00fd do t\u1eeb ch\u1ed1i t\u1eeb m\u1ed7i bu\u1ed5i pitch. T\u00ecm \u0111i\u1ec3m chung l\u1eb7p l\u1ea1i \u2014 \u0111\u00f3 th\u01b0\u1eddng l\u00e0 ph\u1ea7n y\u1ebfu nh\u1ea5t trong h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n. C\u1eadp nh\u1eadt deck, luy\u1ec7n t\u1eadp l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c. T\u1eeb ch\u1ed1i l\u00e0 ph\u1ea3n h\u1ed3i mi\u1ec5n ph\u00ed, \u0111\u1eebng b\u1ecf qua.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n<p data-seo=\"yup-program-link-20261001\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> <a href=\"https:\/\/yup.edu.vn\/x3\/\">X-FundUp \u2013 kh\u00f3a h\u1ecdc g\u1ecdi v\u1ed1n \u00abGi\u1ea3i M\u00e3 C\u01a1 Ch\u1ebf V\u1ed1n\u00bb<\/a> \u00b7 <a href=\"https:\/\/yup.edu.vn\/journey\/\">The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fundraising is one of an early-stage founder's greatest challenges, but it can be learned if you understand the process correctly. This article brings together common fundraising channels, how to prepare professional materials, and mistakes to avoid when facing investors.<\/p>","protected":false},"author":13,"featured_media":17761,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[233,229,231,232,230],"class_list":["post-17760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-founder","tag-goi-von-startup","tag-ho-so-goi-von","tag-kenh-goi-von","tag-pitch-deck"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=17760"}],"version-history":[{"count":3,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17760\/revisions"}],"predecessor-version":[{"id":18373,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17760\/revisions\/18373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/17761"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=17760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=17760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=17760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}