{"id":17763,"date":"2026-06-23T16:00:24","date_gmt":"2026-06-23T09:00:24","guid":{"rendered":"https:\/\/yup.edu.vn\/mo-hinh-kinh-doanh-canvas\/"},"modified":"2026-10-01T01:35:14","modified_gmt":"2026-09-30T18:35:14","slug":"mo-hinh-kinh-doanh-canvas","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/mo-hinh-kinh-doanh-canvas\/","title":{"rendered":"What Is the Business Model Canvas? The 9 Blocks Explained + A Completed Caf\u00e9 Example"},"content":{"rendered":"<h2>M\u00f4 h\u00ecnh kinh doanh canvas l\u00e0 g\u00ec? (Tr\u1ea3 l\u1eddi ng\u1eafn)<\/h2>\n<p><strong>M\u00f4 h\u00ecnh kinh doanh canvas (Business Model Canvas \u2014 BMC)<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c g\u1ed3m 9 \u00f4, gi\u00fap b\u1ea1n m\u00f4 t\u1ea3 to\u00e0n b\u1ed9 c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra, ph\u00e2n ph\u1ed1i v\u00e0 thu v\u1ec1 gi\u00e1 tr\u1ecb \u2014 t\u1ea5t c\u1ea3 tr\u00ean m\u1ed9t trang duy nh\u1ea5t. Thay v\u00ec vi\u1ebft b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh d\u00e0i h\u00e0ng ch\u1ee5c trang, BMC cho ph\u00e9p b\u1ea1n nh\u00ecn to\u00e0n c\u1ea3nh, ph\u00e1t hi\u1ec7n l\u1ed7 h\u1ed5ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u00fd t\u01b0\u1edfng nhanh h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>C\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c Alexander Osterwalder v\u00e0 Yves Pigneur gi\u1edbi thi\u1ec7u trong cu\u1ed1n <em>Business Model Generation<\/em> v\u00e0 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u1edfi nghi\u1ec7p, tr\u01b0\u1eddng kinh doanh v\u00e0 v\u01b0\u1eddn \u01b0\u01a1m doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a BMC l\u00e0 t\u00ednh tr\u1ef1c quan \u2014 b\u1ea1n c\u00f3 th\u1ec3 d\u00e1n l\u00ean t\u01b0\u1eddng, d\u00f9ng sticky note, c\u1eadp nh\u1eadt li\u00ean t\u1ee5c m\u00e0 kh\u00f4ng c\u1ea7n vi\u1ebft l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n<h2>T\u1ea1i sao ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p n\u00ean d\u00f9ng BMC tr\u01b0\u1edbc khi l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c?<\/h2>\n<p>Nhi\u1ec1u b\u1ea1n tr\u1ebb b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p theo c\u1ea3m t\u00ednh: th\u1ea5y \u00fd t\u01b0\u1edfng hay l\u00e0 thu\u00ea m\u1eb7t b\u1eb1ng, \u0111\u1eb7t h\u00e0ng ngay. \u0110\u1ebfn khi v\u1eadn h\u00e0nh m\u1edbi ph\u00e1t hi\u1ec7n ra kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai, ch\u01b0a ngh\u0129 t\u1edbi c\u00e1ch thu ti\u1ec1n, hay kh\u00f4ng c\u00f3 k\u00eanh ph\u00e2n ph\u1ed1i r\u00f5 r\u00e0ng.<\/p>\n<p>BMC gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u00fang nh\u1eefng c\u00e1i b\u1eaby \u0111\u00f3. Khi b\u1ea1n bu\u1ed9c ph\u1ea3i \u0111i\u1ec1n v\u00e0o c\u1ea3 9 \u00f4 \u2014 t\u1eeb kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb cung c\u1ea5p, cho \u0111\u1ebfn c\u1ea5u tr\u00fac chi ph\u00ed \u2014 b\u1ea1n s\u1ebd nh\u1eadn ra ngay ph\u1ea7n n\u00e0o c\u00f2n m\u01a1 h\u1ed3, ph\u1ea7n n\u00e0o ch\u01b0a kh\u1ea3 thi. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc s\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng r\u1ebb nh\u1ea5t v\u00e0 nhanh nh\u1ea5t tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1ed5 v\u1ed1n th\u1eadt.<\/p>\n<blockquote>\n<p><strong>Nguy\u00ean t\u1eafc th\u1ef1c ti\u1ec5n:<\/strong> M\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh ch\u01b0a \u0111\u01b0\u1ee3c \u0111i\u1ec1n \u0111\u1ee7 9 \u00f4 BMC l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng ch\u01b0a \u0111\u01b0\u1ee3c ki\u1ec3m tra. \u0110\u1eebng b\u1ecf ti\u1ec1n tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh canvas.<\/p>\n<\/blockquote>\n<h2>Gi\u1ea3i th\u00edch chi ti\u1ebft 9 \u00f4 trong Business Model Canvas<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1eebng \u00f4 theo th\u1ee9 t\u1ef1 logic \u2014 t\u1eeb &#8220;b\u1ea1n ph\u1ee5c v\u1ee5 ai&#8221; \u0111\u1ebfn &#8220;b\u1ea1n ki\u1ebfm ti\u1ec1n v\u00e0 chi ti\u00eau nh\u01b0 th\u1ebf n\u00e0o&#8221;.<\/p>\n<h3>\u00d4 1 \u2014 Customer Segments (Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng)<\/h3>\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi n\u1ec1n t\u1ea3ng: <strong>B\u1ea1n \u0111ang t\u1ea1o ra gi\u00e1 tr\u1ecb cho ai?<\/strong> \u0110\u1eebng vi\u1ebft chung chung &#8220;t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi&#8221; \u2014 h\u00e3y c\u1ee5 th\u1ec3 h\u00f3a: \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, h\u00e0nh vi, n\u1ed7i \u0111au hay mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec.<\/p>\n<h3>\u00d4 2 \u2014 Value Propositions (\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb)<\/h3>\n<p>B\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng? \u0110i\u1ec1u g\u00ec khi\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1ng \u0111\u1ec3 h\u1ecd b\u1ecf ti\u1ec1n ra? \u0110\u00e2y l\u00e0 tr\u00e1i tim c\u1ee7a to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb m\u1ea1nh ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c: <em>&#8220;T\u1ea1i sao kh\u00e1ch ch\u1ecdn t\u00f4i ch\u1ee9 kh\u00f4ng ch\u1ecdn \u0111\u1ed1i th\u1ee7?&#8221;<\/em><\/p>\n<h3>\u00d4 3 \u2014 Channels (K\u00eanh ti\u1ebfp c\u1eadn)<\/h3>\n<p>B\u1ea1n \u0111\u01b0a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1edbi tay kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch n\u00e0o? \u0110\u00e2y bao g\u1ed3m c\u1ea3 k\u00eanh marketing (\u0111\u1ec3 kh\u00e1ch bi\u1ebft \u0111\u1ebfn b\u1ea1n) l\u1eabn k\u00eanh ph\u00e2n ph\u1ed1i (\u0111\u1ec3 kh\u00e1ch mua \u0111\u01b0\u1ee3c h\u00e0ng). V\u00ed d\u1ee5: m\u1ea1ng x\u00e3 h\u1ed9i, c\u1eeda h\u00e0ng v\u1eadt l\u00fd, \u1ee9ng d\u1ee5ng giao h\u00e0ng, website\u2026<\/p>\n<h3>\u00d4 4 \u2014 Customer Relationships (Quan h\u1ec7 kh\u00e1ch h\u00e0ng)<\/h3>\n<p>B\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng ki\u1ec3u quan h\u1ec7 n\u00e0o v\u1edbi kh\u00e1ch h\u00e0ng? T\u1ef1 ph\u1ee5c v\u1ee5 (self-service), h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n, c\u1ed9ng \u0111\u1ed3ng, hay t\u1ef1 \u0111\u1ed9ng h\u00f3a? \u00d4 n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch.<\/p>\n<h3>\u00d4 5 \u2014 Revenue Streams (D\u00f2ng doanh thu)<\/h3>\n<p>B\u1ea1n thu ti\u1ec1n t\u1eeb \u0111\u00e2u? B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, ph\u00ed thu\u00ea bao, hoa h\u1ed3ng, qu\u1ea3ng c\u00e1o, hay b\u00e1n d\u1eef li\u1ec7u? M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u d\u00f2ng doanh thu \u2014 h\u00e3y li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 v\u00e0 x\u00e1c \u0111\u1ecbnh d\u00f2ng n\u00e0o l\u00e0 ch\u1ee7 l\u1ef1c.<\/p>\n<h3>\u00d4 6 \u2014 Key Resources (Ngu\u1ed3n l\u1ef1c c\u1ed1t l\u00f5i)<\/h3>\n<p>B\u1ea1n c\u1ea7n nh\u1eefng t\u00e0i nguy\u00ean g\u00ec \u0111\u1ec3 v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh kinh doanh? G\u1ed3m b\u1ed1n lo\u1ea1i ch\u00ednh: t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t (m\u1eb7t b\u1eb1ng, m\u00e1y m\u00f3c), t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 (th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng th\u1ee9c, b\u1ea3n quy\u1ec1n), nh\u00e2n l\u1ef1c, v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n<h3>\u00d4 7 \u2014 Key Activities (Ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i)<\/h3>\n<p>C\u00f4ng ty c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec m\u1ed7i ng\u00e0y \u0111\u1ec3 t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb? \u0110\u00e2y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu \u2014 n\u1ebfu d\u1eebng l\u1ea1i, doanh nghi\u1ec7p s\u1ebd ngay l\u1eadp t\u1ee9c b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n<h3>\u00d4 8 \u2014 Key Partnerships (\u0110\u1ed1i t\u00e1c c\u1ed1t l\u00f5i)<\/h3>\n<p>B\u1ea1n c\u1ea7n ai \u0111\u1ec3 b\u1ed5 sung nh\u1eefng g\u00ec m\u00ecnh kh\u00f4ng c\u00f3 ho\u1eb7c kh\u00f4ng mu\u1ed1n t\u1ef1 l\u00e0m? \u0110\u1ed1i t\u00e1c c\u00f3 th\u1ec3 l\u00e0 nh\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u, \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n, \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7, hay nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3>\u00d4 9 \u2014 Cost Structure (C\u1ea5u tr\u00fac chi ph\u00ed)<\/h3>\n<p>Nh\u1eefng chi ph\u00ed l\u1edbn nh\u1ea5t khi v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh n\u00e0y l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (thu\u00ea m\u1eb7t b\u1eb1ng, l\u01b0\u01a1ng nh\u00e2n vi\u00ean) v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i (nguy\u00ean li\u1ec7u, hoa h\u1ed3ng b\u00e1n h\u00e0ng). \u00d4 n\u00e0y k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi \u00f4 D\u00f2ng doanh thu \u0111\u1ec3 b\u1ea1n t\u00ednh \u0111\u01b0\u1ee3c bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n<h2>V\u00ed d\u1ee5 \u0111i\u1ec1n BMC cho m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea<\/h2>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n mu\u1ed1n m\u1edf m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf, t\u1eadp trung v\u00e0o c\u00e0 ph\u00ea specialty (\u0111\u1eb7c s\u1ea3n), ph\u1ee5c v\u1ee5 d\u00e2n v\u0103n ph\u00f2ng v\u00e0 freelancer trong khu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1. \u0110\u00e2y l\u00e0 c\u00e1ch m\u1ed9t BMC c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o:<\/p>\n<ul>\n<li><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> Nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng 22\u201335 tu\u1ed5i, freelancer, sinh vi\u00ean n\u0103m cu\u1ed1i t\u00ecm kh\u00f4ng gian l\u00e0m vi\u1ec7c y\u00ean t\u0129nh, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea h\u01a1n l\u00e0 gi\u00e1 r\u1ebb.<\/li>\n<li><strong>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/strong> C\u00e0 ph\u00ea specialty \u0111\u01b0\u1ee3c pha ch\u1ebf b\u1edfi barista c\u00f3 ch\u1ee9ng ch\u1ec9; kh\u00f4ng gian y\u00ean t\u0129nh, c\u00f3 \u1ed5 c\u1eafm v\u00e0 wifi \u1ed5n \u0111\u1ecbnh; menu r\u00f5 xu\u1ea5t x\u1ee9 h\u1ea1t c\u00e0 ph\u00ea t\u1eebng v\u00f9ng.<\/li>\n<li><strong>K\u00eanh ti\u1ebfp c\u1eadn:<\/strong> Instagram v\u00e0 TikTok \u0111\u1ec3 t\u1ea1o nh\u1eadn di\u1ec7n; Google Maps \u0111\u1ec3 kh\u00e1ch t\u00ecm \u0111\u1ebfn; \u1ee9ng d\u1ee5ng \u0111\u1eb7t h\u00e0ng (Grab Food, ShopeeFood) cho \u0111\u01a1n mang v\u1ec1.<\/li>\n<li><strong>Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> Barista t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp t\u1ea1i qu\u1ea7y; th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft t\u00edch \u0111i\u1ec3m; nh\u00f3m Zalo\/Facebook cho kh\u00e1ch th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u01b0u \u0111\u00e3i.<\/li>\n<li><strong>D\u00f2ng doanh thu:<\/strong> B\u00e1n \u0111\u1ed3 u\u1ed1ng t\u1ea1i ch\u1ed7 (ch\u1ee7 l\u1ef1c); b\u00e1n \u0111\u1ed3 u\u1ed1ng mang v\u1ec1 qua app; b\u00e1n g\u00f3i h\u1ea1t c\u00e0 ph\u00ea rang xay; t\u1ed5 ch\u1ee9c workshop pha ch\u1ebf (ph\u1ee5).<\/li>\n<li><strong>Ngu\u1ed3n l\u1ef1c c\u1ed1t l\u00f5i:<\/strong> M\u1eb7t b\u1eb1ng 40\u201360m\u00b2, m\u00e1y espresso chuy\u00ean nghi\u1ec7p, 1\u20132 barista c\u00f3 tay ngh\u1ec1, th\u01b0\u01a1ng hi\u1ec7u qu\u00e1n, c\u00f4ng th\u1ee9c pha ch\u1ebf ri\u00eang.<\/li>\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i:<\/strong> Pha ch\u1ebf v\u00e0 ph\u1ee5c v\u1ee5 \u0111\u1ed3 u\u1ed1ng; ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u; t\u1ea1o n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i; ch\u0103m s\u00f3c kh\u00e1ch quen.<\/li>\n<li><strong>\u0110\u1ed1i t\u00e1c c\u1ed1t l\u00f5i:<\/strong> Nh\u00e0 rang xay c\u00e0 ph\u00ea specialty cung c\u1ea5p h\u1ea1t \u1ed5n \u0111\u1ecbnh; \u0111\u01a1n v\u1ecb cho thu\u00ea m\u1eb7t b\u1eb1ng; nh\u00e0 cung c\u1ea5p s\u1eefa v\u00e0 nguy\u00ean li\u1ec7u ph\u1ee5; n\u1ec1n t\u1ea3ng giao h\u00e0ng.<\/li>\n<li><strong>C\u1ea5u tr\u00fac chi ph\u00ed:<\/strong> Ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng (c\u1ed1 \u0111\u1ecbnh, cao nh\u1ea5t); l\u01b0\u01a1ng barista; nguy\u00ean li\u1ec7u (bi\u1ebfn \u0111\u1ed5i theo doanh thu); chi ph\u00ed marketing; kh\u1ea5u hao m\u00e1y m\u00f3c.<\/li>\n<\/ul>\n<p>Khi nh\u00ecn to\u00e0n b\u1ed9 9 \u00f4 c\u00f9ng l\u00fac, b\u1ea1n c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c \u0111\u1eb7t c\u00e2u h\u1ecfi ki\u1ec3m tra: <em>&#8220;\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 kh\u1edbp v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn kh\u00f4ng? Chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng c\u00f3 \u0111\u01b0\u1ee3c b\u00f9 \u0111\u1eafp b\u1edfi d\u00f2ng doanh thu kh\u00f4ng?&#8221;<\/em> \u2014 \u0110\u00e2y ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n<h2>Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn khi \u0111i\u1ec1n BMC l\u1ea7n \u0111\u1ea7u<\/h2>\n<ul>\n<li><strong>Vi\u1ebft qu\u00e1 chung chung:<\/strong> &#8220;Kh\u00e1ch h\u00e0ng l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi&#8221; hay &#8220;Gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t&#8221; \u2014 nh\u1eefng c\u00e2u n\u00e0y kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch.<\/li>\n<li><strong>B\u1ecf qua \u00f4 Chi ph\u00ed v\u00e0 Doanh thu:<\/strong> Nhi\u1ec1u ng\u01b0\u1eddi ch\u1ec9 t\u1eadp trung v\u00e0o \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u00e0 qu\u00ean m\u1ea5t t\u00ednh kh\u1ea3 thi t\u00e0i ch\u00ednh.<\/li>\n<li><strong>\u0110i\u1ec1n m\u1ed9t l\u1ea7n r\u1ed3i th\u00f4i:<\/strong> BMC kh\u00f4ng ph\u1ea3i t\u00e0i li\u1ec7u t\u0129nh. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt khi b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u1edbi t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Kh\u00f4ng validate v\u1edbi kh\u00e1ch h\u00e0ng th\u1eadt:<\/strong> \u0110i\u1ec1n BMC xong ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u. B\u1ea1n c\u1ea7n ra ngo\u00e0i ki\u1ec3m ch\u1ee9ng t\u1eebng gi\u1ea3 \u0111\u1ecbnh v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf.<\/li>\n<li><strong>Nh\u1ea7m l\u1eabn &#8220;ho\u1ea1t \u0111\u1ed9ng&#8221; v\u00e0 &#8220;ngu\u1ed3n l\u1ef1c&#8221;:<\/strong> Ngu\u1ed3n l\u1ef1c l\u00e0 th\u1ee9 b\u1ea1n <em>c\u00f3<\/em> (m\u00e1y m\u00f3c, con ng\u01b0\u1eddi, ti\u1ec1n). Ho\u1ea1t \u0111\u1ed9ng l\u00e0 th\u1ee9 b\u1ea1n <em>l\u00e0m<\/em> (s\u1ea3n xu\u1ea5t, marketing, ph\u1ee5c v\u1ee5).<\/li>\n<\/ul>\n<h2>B\u1eaft tay l\u00e0m ngay: Checklist \u0111i\u1ec1n BMC trong 60 ph\u00fat<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh g\u1ee3i \u00fd \u0111\u1ec3 b\u1ea1n ho\u00e0n th\u00e0nh b\u1ea3n canvas \u0111\u1ea7u ti\u00ean ngay h\u00f4m nay:<\/p>\n<ul>\n<li>\u2705 <strong>B\u01b0\u1edbc 1 (10 ph\u00fat):<\/strong> In ho\u1eb7c v\u1ebd tay khung 9 \u00f4 BMC ra gi\u1ea5y A3 ho\u1eb7c d\u00f9ng c\u00f4ng c\u1ee5 online mi\u1ec5n ph\u00ed (Canvanizer, Miro, Strategyzer).<\/li>\n<li>\u2705 <strong>B\u01b0\u1edbc 2 (5 ph\u00fat):<\/strong> Vi\u1ebft t\u00ean \u00fd t\u01b0\u1edfng\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00ean \u0111\u1ea7u t\u1edd gi\u1ea5y. Gi\u1eef nguy\u00ean \u2014 \u0111\u1eebng ch\u1ec9nh s\u1eeda trong l\u00fac \u0111i\u1ec1n.<\/li>\n<li>\u2705 <strong>B\u01b0\u1edbc 3 (10 ph\u00fat):<\/strong> \u0110i\u1ec1n \u00f4 <strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong> tr\u01b0\u1edbc. M\u00f4 t\u1ea3 \u00edt nh\u1ea5t 1\u20132 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m r\u00f5 r\u00e0ng.<\/li>\n<li>\u2705 <strong>B\u01b0\u1edbc 4 (10 ph\u00fat):<\/strong> \u0110i\u1ec1n \u00f4 <strong>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/strong>. V\u1edbi m\u1ed7i ph\u00e2n kh\u00fac, b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec ho\u1eb7c t\u1ea1o ra l\u1ee3i \u00edch g\u00ec?<\/li>\n<li>\u2705 <strong>B\u01b0\u1edbc 5 (20 ph\u00fat):<\/strong> L\u1ea7n l\u01b0\u1ee3t \u0111i\u1ec1n 7 \u00f4 c\u00f2n l\u1ea1i \u2014 d\u00f9ng sticky note n\u1ebfu b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i d\u1ec5 d\u00e0ng sau n\u00e0y.<\/li>\n<li>\u2705 <strong>B\u01b0\u1edbc 6 (5 ph\u00fat):<\/strong> \u0110\u1ecdc l\u1ea1i to\u00e0n b\u1ed9 v\u00e0 \u0111\u00e1nh d\u1ea5u nh\u1eefng \u00f4 b\u1ea1n <em>ch\u01b0a ch\u1eafc ch\u1eafn<\/em> b\u1eb1ng b\u00fat \u0111\u1ecf. \u0110\u00f3 l\u00e0 danh s\u00e1ch gi\u1ea3 \u0111\u1ecbnh c\u1ea7n ki\u1ec3m ch\u1ee9ng ti\u1ebfp theo.<\/li>\n<li>\u2705 <strong>B\u01b0\u1edbc 7 (ongoing):<\/strong> Chia s\u1ebb canvas v\u1edbi \u00edt nh\u1ea5t 3 ng\u01b0\u1eddi \u2014 ng\u01b0\u1eddi trong ng\u00e0nh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 ng\u01b0\u1eddi ho\u00e0n to\u00e0n kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. L\u1eafng nghe ph\u1ea3n h\u1ed3i v\u00e0 c\u1eadp nh\u1eadt.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>L\u01b0u \u00fd th\u1ef1c t\u1ebf:<\/strong> M\u1ee5c ti\u00eau c\u1ee7a bu\u1ed5i \u0111\u1ea7u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f3 m\u1ed9t canvas ho\u00e0n h\u1ea3o \u2014 m\u00e0 l\u00e0 c\u00f3 m\u1ed9t canvas <em>\u0111\u1ee7 r\u00f5<\/em> \u0111\u1ec3 b\u1ea1n bi\u1ebft m\u00ecnh c\u1ea7n ki\u1ec3m tra \u0111i\u1ec1u g\u00ec ti\u1ebfp theo. Kh\u1edfi nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh h\u1ecdc li\u00ean t\u1ee5c, kh\u00f4ng ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch m\u1ed9t l\u1ea7n.<\/p>\n<\/blockquote>\n<h2>BMC v\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p<\/h2>\n<p>Sau khi ho\u00e0n th\u00e0nh BMC, b\u01b0\u1edbc t\u1ef1 nhi\u00ean ti\u1ebfp theo l\u00e0 <strong>ki\u1ec3m ch\u1ee9ng c\u00e1c gi\u1ea3 \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t<\/strong> \u2014 th\u01b0\u1eddng l\u00e0 gi\u1ea3 \u0111\u1ecbnh v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y th\u00f4ng qua ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, th\u1eed nghi\u1ec7m MVP (s\u1ea3n ph\u1ea9m kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u), ho\u1eb7c ch\u1ea1y th\u1eed nh\u1ecf tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 quy m\u00f4 l\u1edbn.<\/p>\n<p>BMC c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0 <em>Value Proposition Canvas<\/em> (\u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb), hay m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh khi b\u1ea1n c\u1ea7n k\u00eau g\u1ecdi v\u1ed1n. H\u00e3y xem BMC l\u00e0 b\u1ea3n \u0111\u1ed3 \u2014 kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>M\u00f4 h\u00ecnh kinh doanh canvas c\u00f3 bao nhi\u00eau \u00f4 v\u00e0 \u00f4 n\u00e0o quan tr\u1ecdng nh\u1ea5t?<\/h3>\n<p>BMC g\u1ed3m 9 \u00f4. Kh\u00f4ng c\u00f3 \u00f4 n\u00e0o &#8220;quan tr\u1ecdng nh\u1ea5t&#8221; tuy\u1ec7t \u0111\u1ed1i, nh\u01b0ng \u00f4 \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1n tr\u01b0\u1edbc v\u00ec ch\u00fang \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh. N\u1ebfu hai \u00f4 n\u00e0y sai, c\u00e1c \u00f4 c\u00f2n l\u1ea1i s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a.<\/p>\n<h3>Ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p c\u00f3 c\u1ea7n bi\u1ebft t\u00e0i ch\u00ednh m\u1edbi \u0111i\u1ec1n \u0111\u01b0\u1ee3c BMC kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c t\u00e0i ch\u00ednh chuy\u00ean s\u00e2u. \u00d4 Chi ph\u00ed v\u00e0 Doanh thu ch\u1ec9 y\u00eau c\u1ea7u b\u1ea1n li\u1ec7t k\u00ea c\u00e1c lo\u1ea1i chi ph\u00ed v\u00e0 c\u00e1ch thu ti\u1ec1n \u1edf m\u1ee9c kh\u00e1i ni\u1ec7m. B\u1ea1n s\u1ebd \u0111\u00e0o s\u00e2u h\u01a1n \u1edf b\u01b0\u1edbc l\u1eadp m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh sau.<\/p>\n<h3>\u0110i\u1ec1n BMC m\u1ea5t bao l\u00e2u?<\/h3>\n<p>L\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 m\u1ea5t 60\u201390 ph\u00fat n\u1ebfu b\u1ea1n nghi\u00eam t\u00fac. Nh\u01b0ng canvas th\u1ef1c s\u1ef1 &#8220;s\u1ed1ng&#8221; qua nhi\u1ec1u l\u1ea7n c\u1eadp nh\u1eadt \u2014 \u0111\u1eebng c\u1ed1 l\u00e0m ho\u00e0n h\u1ea3o ngay t\u1eeb \u0111\u1ea7u.<\/p>\n<h3>T\u00f4i c\u00f3 th\u1ec3 d\u00f9ng BMC cho m\u00f4 h\u00ecnh kinh doanh online kh\u00f4ng, hay ch\u1ec9 d\u00f9ng cho c\u1eeda h\u00e0ng v\u1eadt l\u00fd?<\/h3>\n<p>BMC \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho m\u1ecdi lo\u1ea1i h\u00ecnh \u2014 c\u1eeda h\u00e0ng v\u1eadt l\u00fd, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, SaaS, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, hay m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng (platform). C\u00e1ch \u0111i\u1ec1n s\u1ebd kh\u00e1c nhau t\u00f9y m\u00f4 h\u00ecnh, nh\u01b0ng c\u1ea5u tr\u00fac 9 \u00f4 v\u1eabn gi\u1eef nguy\u00ean.<\/p>\n<h3>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa BMC v\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/h3>\n<p>K\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng d\u00e0i 10\u201350 trang, m\u1ea5t nhi\u1ec1u tu\u1ea7n \u0111\u1ec3 vi\u1ebft v\u00e0 kh\u00f3 c\u1eadp nh\u1eadt. BMC l\u00e0 m\u1ed9t trang, c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh trong v\u00e0i gi\u1edd, d\u1ec5 ch\u1ec9nh s\u1eeda v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n \u0111\u1ea7u khi m\u1ecdi th\u1ee9 c\u00f2n thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"M\u00f4 H\u00ecnh Kinh Doanh Canvas L\u00e0 G\u00ec? Gi\u1ea3i Th\u00edch 9 \u00d4 + V\u00ed D\u1ee5 \u0110i\u1ec1n Cho Qu\u00e1n C\u00e0 Ph\u00ea\",\n      \"description\": \"M\u00f4 h\u00ecnh kinh doanh canvas g\u1ed3m 9 \u00f4 gi\u00fap b\u1ea1n nh\u00ecn to\u00e0n b\u1ed9 doanh nghi\u1ec7p tr\u00ean m\u1ed9t trang A4. Xem gi\u1ea3i th\u00edch chi ti\u1ebft v\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec1n th\u1ef1c t\u1ebf cho qu\u00e1n c\u00e0 ph\u00ea.\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"@id\": \"https:\/\/taminhtuan.vn\/#person\",\n        \"name\": \"T\u1ea1 Minh Tu\u1ea5n\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"@id\": \"https:\/\/inti.foundation\/#org\",\n        \"name\": \"Inti Foundation\"\n      },\n      \"mainEntityOfPage\": \"https:\/\/yup.edu.vn\/mo-hinh-kinh-doanh-canvas\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"M\u00f4 h\u00ecnh kinh doanh canvas c\u00f3 bao nhi\u00eau \u00f4 v\u00e0 \u00f4 n\u00e0o quan tr\u1ecdng nh\u1ea5t?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"BMC g\u1ed3m 9 \u00f4. Kh\u00f4ng c\u00f3 \u00f4 n\u00e0o \\\"quan tr\u1ecdng nh\u1ea5t\\\" tuy\u1ec7t \u0111\u1ed1i, nh\u01b0ng \u00f4 \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1n tr\u01b0\u1edbc v\u00ec ch\u00fang \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh. N\u1ebfu hai \u00f4 n\u00e0y sai, c\u00e1c \u00f4 c\u00f2n l\u1ea1i s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p c\u00f3 c\u1ea7n bi\u1ebft t\u00e0i ch\u00ednh m\u1edbi \u0111i\u1ec1n \u0111\u01b0\u1ee3c BMC kh\u00f4ng?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c t\u00e0i ch\u00ednh chuy\u00ean s\u00e2u. \u00d4 Chi ph\u00ed v\u00e0 Doanh thu ch\u1ec9 y\u00eau c\u1ea7u b\u1ea1n li\u1ec7t k\u00ea c\u00e1c lo\u1ea1i chi ph\u00ed v\u00e0 c\u00e1ch thu ti\u1ec1n \u1edf m\u1ee9c kh\u00e1i ni\u1ec7m. B\u1ea1n s\u1ebd \u0111\u00e0o s\u00e2u h\u01a1n \u1edf b\u01b0\u1edbc l\u1eadp m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh sau.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u0110i\u1ec1n BMC m\u1ea5t bao l\u00e2u?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"L\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 m\u1ea5t 60\u201390 ph\u00fat n\u1ebfu b\u1ea1n nghi\u00eam t\u00fac. Nh\u01b0ng canvas th\u1ef1c s\u1ef1 \\\"s\u1ed1ng\\\" qua nhi\u1ec1u l\u1ea7n c\u1eadp nh\u1eadt \u2014 \u0111\u1eebng c\u1ed1 l\u00e0m ho\u00e0n h\u1ea3o ngay t\u1eeb \u0111\u1ea7u.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"T\u00f4i c\u00f3 th\u1ec3 d\u00f9ng BMC cho m\u00f4 h\u00ecnh kinh doanh online kh\u00f4ng, hay ch\u1ec9 d\u00f9ng cho c\u1eeda h\u00e0ng v\u1eadt l\u00fd?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"BMC \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho m\u1ecdi lo\u1ea1i h\u00ecnh \u2014 c\u1eeda h\u00e0ng v\u1eadt l\u00fd, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, SaaS, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, hay m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng (platform). C\u00e1ch \u0111i\u1ec1n s\u1ebd kh\u00e1c nhau t\u00f9y m\u00f4 h\u00ecnh, nh\u01b0ng c\u1ea5u tr\u00fac 9 \u00f4 v\u1eabn gi\u1eef nguy\u00ean.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa BMC v\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"K\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng d\u00e0i 10\u201350 trang, m\u1ea5t nhi\u1ec1u tu\u1ea7n \u0111\u1ec3 vi\u1ebft v\u00e0 kh\u00f3 c\u1eadp nh\u1eadt. BMC l\u00e0 m\u1ed9t trang, c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh trong v\u00e0i gi\u1edd, d\u1ec5 ch\u1ec9nh s\u1eeda v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n \u0111\u1ea7u khi m\u1ecdi th\u1ee9 c\u00f2n thay \u0111\u1ed5i li\u00ean t\u1ee5c.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n<p data-seo=\"yup-program-link-20261001\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> <a href=\"https:\/\/yup.edu.vn\/x1\/\">X-Startup \u2013 kh\u00f3a h\u1ecdc kh\u1edfi nghi\u1ec7p \u00abKh\u1edfi Ch\u00e1nh Nghi\u1ec7p\u00bb<\/a> \u00b7 <a href=\"https:\/\/yup.edu.vn\/journey\/\">The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Business Model Canvas is a strategic tool for outlining an entire business idea on a single page. This article clearly explains each of its 9 blocks, with a completed example for a caf\u00e9 that you can apply today.<\/p>","protected":false},"author":13,"featured_media":17764,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[235,236,225,103,234],"class_list":["post-17763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-business-model-canvas","tag-cong-cu-kinh-doanh","tag-ke-hoach-kinh-doanh","tag-khoi-nghiep","tag-mo-hinh-kinh-doanh"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=17763"}],"version-history":[{"count":3,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17763\/revisions"}],"predecessor-version":[{"id":18372,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17763\/revisions\/18372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/17764"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=17763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=17763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=17763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}