{"id":17775,"date":"2026-06-23T16:07:47","date_gmt":"2026-06-23T09:07:47","guid":{"rendered":"https:\/\/yup.edu.vn\/cach-dinh-gia-san-pham-3-phuong-phap-va-tranh-ban-re\/"},"modified":"2026-08-24T19:22:03","modified_gmt":"2026-08-24T12:22:03","slug":"cach-dinh-gia-san-pham-3-phuong-phap-va-tranh-ban-re","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/cach-dinh-gia-san-pham-3-phuong-phap-va-tranh-ban-re\/","title":{"rendered":"How to Price a Product: 3 Common Methods and How to Avoid Selling Below Its Value"},"content":{"rendered":"<h2>C\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u2014 v\u00e0 t\u1ea1i sao h\u1ea7u h\u1ebft ng\u01b0\u1eddi m\u1edbi \u0111\u1ec1u l\u00e0m sai<\/h2>\n<p><strong>C\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00fang l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed, th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng \u2014 kh\u00f4ng ph\u1ea3i \u0111o\u00e1n m\u00f2 ho\u1eb7c nh\u00ecn \u0111\u1ed1i th\u1ee7 r\u1ed3i gi\u1ea3m th\u00eam v\u00e0i ch\u1ee5c ngh\u00ecn.<\/strong> N\u1ebfu b\u1ea1n \u0111ang b\u00e1n h\u00e0ng m\u00e0 c\u1ee9 c\u1ea3m gi\u00e1c &#8220;b\u00e1n ho\u00e0i kh\u00f4ng c\u00f3 l\u1eddi&#8221; ho\u1eb7c &#8220;s\u1ee3 kh\u00e1ch ch\u00ea \u0111\u1eaft n\u00ean \u0111\u1ecbnh gi\u00e1 th\u1eadt th\u1ea5p&#8221;, b\u00e0i n\u00e0y vi\u1ebft \u0111\u00fang cho b\u1ea1n.<\/p>\n<p>\u0110\u1ecbnh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. Th\u1ebf nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 k\u1ef9 n\u0103ng \u00edt \u0111\u01b0\u1ee3c d\u1ea1y nh\u1ea5t trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u1edfi nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. H\u00e3y c\u00f9ng \u0111i t\u1eeb \u0111\u1ea7u.<\/p>\n<h2>T\u1ea1i Sao \u0110\u1ecbnh Gi\u00e1 Qu\u00e1 R\u1ebb L\u1ea1i L\u00e0 M\u1ed9t C\u00e1i B\u1eaby Nguy Hi\u1ec3m<\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi kinh doanh ngh\u0129 r\u1eb1ng: <em>&#8220;M\u00ecnh \u0111\u1ecbnh gi\u00e1 th\u1ea5p th\u00ec kh\u00e1ch s\u1ebd mua nhi\u1ec1u h\u01a1n, r\u1ed3i m\u00ecnh b\u00f9 \u0111\u1eafp b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng.&#8221;<\/em> Nghe c\u00f3 v\u1ebb h\u1ee3p l\u00fd, nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady.<\/p>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n m\u1edf m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf v\u00e0 \u0111\u1ecbnh gi\u00e1 ly c\u00e0 ph\u00ea s\u1eefa ch\u1ec9 18.000 \u0111\u1ed3ng \u0111\u1ec3 &#8220;r\u1ebb h\u01a1n \u0111\u1ed1i th\u1ee7&#8221;. N\u1ebfu chi ph\u00ed nguy\u00ean li\u1ec7u + v\u1eadn h\u00e0nh cho m\u1ed7i ly l\u00e0 14.000 \u0111\u1ed3ng, b\u1ea1n ch\u1ec9 l\u00e3i 4.000 \u0111\u1ed3ng\/ly. \u0110\u1ec3 tr\u1ea3 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n c\u00f4ng v\u00e0 sinh l\u1eddi, b\u1ea1n c\u1ea7n b\u00e1n m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u1ed5ng l\u1ed3 m\u1ed7i ng\u00e0y \u2014 \u0111i\u1ec1u g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ef1c t\u1ebf v\u1edbi m\u1ed9t qu\u00e1n m\u1edbi.<\/p>\n<p>\u0110\u1ecbnh gi\u00e1 th\u1ea5p c\u00f2n g\u00e2y ra m\u1ed9t t\u00e1c h\u1ea1i \u00edt ai \u0111\u1ec3 \u00fd:<\/p>\n<ul>\n<li><strong>\u0110\u1ecbnh v\u1ecb sai trong m\u1eaft kh\u00e1ch h\u00e0ng:<\/strong> Gi\u00e1 th\u1ea5p th\u01b0\u1eddng g\u1eafn v\u1edbi c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. Kh\u00e1ch h\u00e0ng ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p c\u00f3 th\u1ec3 kh\u00f4ng th\u00e8m th\u1eed v\u00ec ngh\u0129 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n &#8220;r\u1ebb ti\u1ec1n&#8221;.<\/li>\n<li><strong>Kh\u00f3 t\u0103ng gi\u00e1 v\u1ec1 sau:<\/strong> Khi b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh v\u1ecb l\u00e0 &#8220;ch\u1ed7 r\u1ebb nh\u1ea5t&#8221;, vi\u1ec7c t\u0103ng gi\u00e1 sau n\u00e0y s\u1ebd v\u1ea5p ph\u1ea3i ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.<\/li>\n<li><strong>Kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch t\u00e1i \u0111\u1ea7u t\u01b0:<\/strong> L\u1ee3i nhu\u1eadn m\u1ecfng \u0111\u1ed3ng ngh\u0129a b\u1ea1n kh\u00f4ng c\u00f3 ti\u1ec1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, marketing ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/li>\n<li><strong>Ki\u1ec7t s\u1ee9c m\u00e0 kh\u00f4ng ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c:<\/strong> B\u00e1n nhi\u1ec1u h\u01a1n nh\u01b0ng l\u00e3i kh\u00f4ng t\u0103ng l\u00e0 con \u0111\u01b0\u1eddng nhanh nh\u1ea5t d\u1eabn \u0111\u1ebfn burnout v\u00e0 \u0111\u00f3ng c\u1eeda.<\/li>\n<\/ul>\n<h2>Ph\u01b0\u01a1ng Ph\u00e1p 1: \u0110\u1ecbnh Gi\u00e1 Theo Chi Ph\u00ed (Cost-Plus Pricing)<\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n<p><strong>C\u00e1ch l\u00e0m:<\/strong> B\u1ea1n t\u00ednh to\u00e0n b\u1ed9 chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m, r\u1ed3i c\u1ed9ng th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn m\u1ee5c ti\u00eau.<\/p>\n<p><strong>C\u00f4ng th\u1ee9c:<\/strong><\/p>\n<blockquote><p>Gi\u00e1 b\u00e1n = Chi ph\u00ed s\u1ea3n xu\u1ea5t\/cung c\u1ea5p + Bi\u00ean l\u1ee3i nhu\u1eadn mong mu\u1ed1n<\/p><\/blockquote>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n b\u00e1n m\u1ed9t h\u1ed9p b\u00e1nh handmade. Chi ph\u00ed nguy\u00ean li\u1ec7u l\u00e0 60.000 \u0111\u1ed3ng, chi ph\u00ed bao b\u00ec v\u00e0 v\u1eadn chuy\u1ec3n l\u00e0 20.000 \u0111\u1ed3ng, chi ph\u00ed th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c quy ra ti\u1ec1n l\u00e0 30.000 \u0111\u1ed3ng \u2014 t\u1ed5ng chi ph\u00ed l\u00e0 110.000 \u0111\u1ed3ng. N\u1ebfu b\u1ea1n mu\u1ed1n l\u1ee3i nhu\u1eadn 40%, gi\u00e1 b\u00e1n s\u1ebd l\u00e0: 110.000 \u00d7 1,4 = 154.000 \u0111\u1ed3ng.<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong> D\u1ec5 t\u00ednh, \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u00e1n l\u1ed7.<\/p>\n<p><strong>H\u1ea1n ch\u1ebf:<\/strong> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng t\u00ednh \u0111\u1ebfn kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau, v\u00e0 \u0111\u00f4i khi b\u1ea1n \u0111ang \u0111\u1ec3 l\u1ea1i ti\u1ec1n tr\u00ean b\u00e0n v\u00ec th\u1ef1c ra kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 nhi\u1ec1u h\u01a1n th\u1ebf.<\/p>\n<p><em>L\u01b0u \u00fd quan tr\u1ecdng:<\/em> Nhi\u1ec1u ng\u01b0\u1eddi b\u1ecf s\u00f3t chi ph\u00ed \u1ea9n khi t\u00ednh gi\u00e1 th\u00e0nh \u2014 nh\u01b0 kh\u1ea5u hao thi\u1ebft b\u1ecb, chi ph\u00ed \u0111i\u1ec7n n\u01b0\u1edbc, ph\u00ed n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng (Shopee, TikTok Shop), hay th\u1eddi gian c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n. H\u00e3y t\u00ednh \u0111\u1ea7y \u0111\u1ee7 tr\u01b0\u1edbc khi c\u1ed9ng l\u00e3i.<\/p>\n<h2>Ph\u01b0\u01a1ng Ph\u00e1p 2: \u0110\u1ecbnh Gi\u00e1 Theo Th\u1ecb Tr\u01b0\u1eddng (Competitive Pricing)<\/h2>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y d\u1ef1a tr\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u m\u1ee9c gi\u00e1 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang \u00e1p d\u1ee5ng, r\u1ed3i x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong b\u1ee9c tranh \u0111\u00f3.<\/p>\n<p><strong>C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n:<\/strong><\/p>\n<ol>\n<li>Li\u1ec7t k\u00ea 5\u201310 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1.<\/li>\n<li>Ghi l\u1ea1i m\u1ee9c gi\u00e1, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh b\u1ea1n mu\u1ed1n \u0111\u1ecbnh v\u1ecb \u1edf \u0111\u00e2u: th\u1ea5p h\u01a1n th\u1ecb tr\u01b0\u1eddng (c\u1ea1nh tranh gi\u00e1), ngang b\u1eb1ng (c\u1ea1nh tranh gi\u00e1 tr\u1ecb) hay cao h\u01a1n (ph\u00e2n kh\u00fac cao c\u1ea5p h\u01a1n).<\/li>\n<li>\u0110\u1eb7t gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb \u0111\u00f3 \u2014 v\u00e0 chu\u1ea9n b\u1ecb l\u00fd do thuy\u1ebft ph\u1ee5c t\u01b0\u01a1ng \u1ee9ng.<\/li>\n<\/ol>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n m\u1edf d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf logo. Sau khi kh\u1ea3o s\u00e1t, b\u1ea1n th\u1ea5y th\u1ecb tr\u01b0\u1eddng ph\u1ed5 th\u00f4ng dao \u0111\u1ed9ng t\u1eeb 200.000 \u0111\u1ebfn 500.000 \u0111\u1ed3ng\/logo. N\u1ebfu b\u1ea1n c\u00f3 th\u00eam k\u1ef9 n\u0103ng branding, giao file chuy\u00ean nghi\u1ec7p h\u01a1n v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e0n giao \u2014 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c 700.000\u20131.000.000 \u0111\u1ed3ng v\u00e0 gi\u1ea3i th\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>L\u01b0u \u00fd:<\/strong> \u0110\u1ecbnh gi\u00e1 theo th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 lu\u00f4n th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 chi ph\u00ed, cu\u1ed9c \u0111ua xu\u1ed1ng \u0111\u00e1y v\u1ec1 gi\u00e1 ch\u1ec9 khi\u1ebfn c\u1ea3 th\u1ecb tr\u01b0\u1eddng c\u00f9ng thi\u1ec7t.<\/p>\n<h2>Ph\u01b0\u01a1ng Ph\u00e1p 3: \u0110\u1ecbnh Gi\u00e1 Theo Gi\u00e1 Tr\u1ecb (Value-Based Pricing)<\/h2>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p n\u00e2ng cao nh\u1ea5t \u2014 v\u00e0 c\u0169ng l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t n\u1ebfu b\u1ea1n \u00e1p d\u1ee5ng \u0111\u00fang.<\/p>\n<p><strong>Nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i:<\/strong> Gi\u00e1 kh\u00f4ng d\u1ef1a v\u00e0o chi ph\u00ed hay \u0111\u1ed1i th\u1ee7, m\u00e0 d\u1ef1a v\u00e0o <em>gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c<\/em> t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n gi\u00fap m\u1ed9t doanh nghi\u1ec7p nh\u1ecf c\u1ea3i thi\u1ec7n quy tr\u00ecnh b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu th\u00eam 50 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng. Chi ph\u00ed th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u01b0 v\u1ea5n \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 5\u201310 tri\u1ec7u \u0111\u1ed3ng. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ec9 t\u00ednh ph\u00ed 5 tri\u1ec7u, b\u1ea1n \u0111ang \u0111\u1ecbnh gi\u00e1 theo chi ph\u00ed \u2014 trong khi kh\u00e1ch h\u00e0ng nh\u1eadn v\u1ec1 g\u1ea5p 10 l\u1ea7n gi\u00e1 tr\u1ecb so v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra. Ph\u01b0\u01a1ng ph\u00e1p value-based cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh gi\u00e1 g\u1ea7n v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 b\u1ea1n mang l\u1ea1i.<\/p>\n<p><strong>\u0110\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n c\u1ea7n:<\/strong><\/p>\n<ul>\n<li>Hi\u1ec3u s\u00e2u v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1eadu qu\u1ea3 n\u1ebfu kh\u00f4ng gi\u1ea3i quy\u1ebft.<\/li>\n<li>L\u01b0\u1ee3ng h\u00f3a \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 b\u1ea1n mang l\u1ea1i (ti\u1ebft ki\u1ec7m bao nhi\u00eau ti\u1ec1n, t\u1ea1o ra bao nhi\u00eau doanh thu, ti\u1ebft ki\u1ec7m bao nhi\u00eau th\u1eddi gian&#8230;).<\/li>\n<li>X\u00e2y d\u1ef1ng kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u00f3 r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao, ho\u1eb7c gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 cho doanh nghi\u1ec7p.<\/p>\n<h2>Khi N\u00e0o D\u00f9ng Ph\u01b0\u01a1ng Ph\u00e1p N\u00e0o?<\/h2>\n<p>Kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o &#8220;\u0111\u00fang tuy\u1ec7t \u0111\u1ed1i&#8221; \u2014 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 ba t\u00f9y theo giai \u0111o\u1ea1n v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m:<\/p>\n<ul>\n<li><strong>M\u1edbi b\u1eaft \u0111\u1ea7u, ch\u01b0a c\u00f3 d\u1eef li\u1ec7u:<\/strong> B\u1eaft \u0111\u1ea7u b\u1eb1ng Cost-Plus \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng l\u1ed7, sau \u0111\u00f3 \u0111\u1ed1i chi\u1ebfu v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>S\u1ea3n ph\u1ea9m ti\u00eau chu\u1ea9n, c\u1ea1nh tranh cao:<\/strong> D\u00f9ng Competitive Pricing \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng.<\/li>\n<li><strong>D\u1ecbch v\u1ee5 chuy\u00ean m\u00f4n, gi\u1ea3i ph\u00e1p t\u00f9y ch\u1ec9nh:<\/strong> H\u01b0\u1edbng \u0111\u1ebfn Value-Based Pricing \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn theo \u0111\u00fang gi\u00e1 tr\u1ecb b\u1ea1n t\u1ea1o ra.<\/li>\n<\/ul>\n<h2>B\u1eaft Tay L\u00e0m Ngay: Checklist \u0110\u1ecbnh Gi\u00e1 S\u1ea3n Ph\u1ea9m<\/h2>\n<p>Tr\u01b0\u1edbc khi ch\u1ed1t gi\u00e1 cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ti\u1ebfp theo c\u1ee7a b\u1ea1n, h\u00e3y ki\u1ec3m tra t\u1eebng m\u1ee5c sau:<\/p>\n<ul>\n<li>\u2610 \u0110\u00e3 li\u1ec7t k\u00ea \u0111\u1ea7y \u0111\u1ee7 <strong>t\u1ea5t c\u1ea3 chi ph\u00ed<\/strong> \u2014 bao g\u1ed3m chi ph\u00ed \u1ea9n nh\u01b0 th\u1eddi gian, ph\u00ed n\u1ec1n t\u1ea3ng, kh\u1ea5u hao?<\/li>\n<li>\u2610 \u0110\u00e3 x\u00e1c \u0111\u1ecbnh <strong>bi\u00ean l\u1ee3i nhu\u1eadn t\u1ed1i thi\u1ec3u<\/strong> c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng?<\/li>\n<li>\u2610 \u0110\u00e3 kh\u1ea3o s\u00e1t \u00edt nh\u1ea5t <strong>5 \u0111\u1ed1i th\u1ee7<\/strong> c\u00f9ng ph\u00e2n kh\u00fac v\u00e0 ghi nh\u1eadn m\u1ee9c gi\u00e1 c\u1ee7a h\u1ecd?<\/li>\n<li>\u2610 \u0110\u00e3 x\u00e1c \u0111\u1ecbnh <strong>\u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/strong> c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7?<\/li>\n<li>\u2610 \u0110\u00e3 t\u1ef1 h\u1ecfi: <strong>&#8220;Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb g\u00ec?&#8221;<\/strong> v\u00e0 c\u00f3 th\u1ec3 di\u1ec5n \u0111\u1ea1t \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng con s\u1ed1 ho\u1eb7c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3?<\/li>\n<li>\u2610 \u0110\u00e3 th\u1eed t\u00ednh xem v\u1edbi m\u1ee9c gi\u00e1 \u0111ang \u0111\u1ecbnh, b\u1ea1n c\u1ea7n b\u00e1n bao nhi\u00eau \u0111\u01a1n\/th\u00e1ng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau thu nh\u1eadp?<\/li>\n<li>\u2610 \u0110\u00e3 ki\u1ec3m tra l\u1ea1i: m\u1ee9c gi\u00e1 n\u00e0y c\u00f3 \u0111ang ph\u1ea3n \u00e1nh \u0111\u00fang <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng?<\/li>\n<\/ul>\n<p>N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 \u00f4 n\u00e0o ch\u01b0a check \u0111\u01b0\u1ee3c, \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m b\u1ea1n c\u1ea7n l\u00e0m r\u00f5 tr\u01b0\u1edbc khi ch\u1ed1t gi\u00e1.<\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>C\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh?<\/h3>\n<p>Ng\u01b0\u1eddi m\u1edbi n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi \u0111\u1ecbnh gi\u00e1 theo chi ph\u00ed (Cost-Plus) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u00e1n l\u1ed7, sau \u0111\u00f3 \u0111\u1ed1i chi\u1ebfu v\u1edbi m\u1eb7t b\u1eb1ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb mong mu\u1ed1n.<\/p>\n<h3>T\u00f4i n\u00ean \u0111\u1ecbnh gi\u00e1 cao h\u01a1n hay th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7?<\/h3>\n<p>Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ed1 \u0111\u1ecbnh. N\u1ebfu b\u1ea1n c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u00f3 cho kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd. \u0110\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n ch\u1ec9 n\u00ean d\u00f9ng khi b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf chi ph\u00ed th\u1ef1c s\u1ef1 \u2014 kh\u00f4ng ph\u1ea3i v\u00ec s\u1ee3 kh\u00e1ch ch\u00ea \u0111\u1eaft.<\/p>\n<h3>L\u00e0m sao bi\u1ebft m\u00ecnh \u0111ang \u0111\u1ecbnh gi\u00e1 qu\u00e1 th\u1ea5p?<\/h3>\n<p>M\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u: kh\u00e1ch h\u00e0ng mua m\u00e0 kh\u00f4ng h\u1ecfi gi\u00e1, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n qu\u00e1 cao b\u1ea5t th\u01b0\u1eddng, b\u1ea1n l\u00e0m vi\u1ec7c nhi\u1ec1u nh\u01b0ng l\u1ee3i nhu\u1eadn kh\u00f4ng t\u0103ng, ho\u1eb7c b\u1ea1n kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m\/marketing.<\/p>\n<h3>\u0110\u1ecbnh gi\u00e1 theo gi\u00e1 tr\u1ecb (Value-Based) c\u00f3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd kh\u00f4ng?<\/h3>\n<p>C\u00f3 th\u1ec3, nh\u01b0ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. V\u1edbi s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd ph\u1ed5 th\u00f4ng, th\u01b0\u1eddng k\u1ebft h\u1ee3p Cost-Plus v\u00e0 Competitive Pricing s\u1ebd th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n<h3>T\u00f4i c\u00f3 n\u00ean gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh khi th\u1ecb tr\u01b0\u1eddng \u0111ang gi\u1ea3m gi\u00e1 \u0111\u1ed3ng lo\u1ea1t kh\u00f4ng?<\/h3>\n<p>C\u1ea7n c\u00e2n nh\u1eafc k\u1ef9. Gi\u1ea3m gi\u00e1 theo &#8220;xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng&#8221; m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 \u0111\u1ea9y b\u1ea1n v\u00e0o b\u1eaby b\u00e1n l\u1ed7. Thay v\u00ec gi\u1ea3m gi\u00e1, h\u00e3y xem x\u00e9t t\u0103ng th\u00eam gi\u00e1 tr\u1ecb \u0111i k\u00e8m (d\u1ecbch v\u1ee5, b\u1ea3o h\u00e0nh, h\u1ed7 tr\u1ee3) \u0111\u1ec3 gi\u1eef gi\u00e1 hi\u1ec7n t\u1ea1i v\u1eabn h\u1ea5p d\u1eabn.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"C\u00e1ch \u0110\u1ecbnh Gi\u00e1 S\u1ea3n Ph\u1ea9m: 3 Ph\u01b0\u01a1ng Ph\u00e1p Ph\u1ed5 Bi\u1ebfn V\u00e0 C\u00e1ch Tr\u00e1nh B\u00e1n R\u1ebb H\u01a1n M\u1ee9c \u0110\u00e1ng\",\n      \"description\": \"T\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi 3 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c ti\u1ec5n, k\u00e8m checklist gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u1ecbnh gi\u00e1 qu\u00e1 r\u1ebb v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng.\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"@id\": \"https:\/\/taminhtuan.vn\/#person\",\n        \"name\": \"T\u1ea1 Minh Tu\u1ea5n\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"@id\": \"https:\/\/inti.foundation\/#org\",\n        \"name\": \"Inti Foundation\"\n      },\n      \"mainEntityOfPage\": \"https:\/\/yup.edu.vn\/cach-dinh-gia-san-pham-3-phuong-phap-va-tranh-ban-re\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"C\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Ng\u01b0\u1eddi m\u1edbi n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi \u0111\u1ecbnh gi\u00e1 theo chi ph\u00ed (Cost-Plus) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u00e1n l\u1ed7, sau \u0111\u00f3 \u0111\u1ed1i chi\u1ebfu v\u1edbi m\u1eb7t b\u1eb1ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb mong mu\u1ed1n.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"T\u00f4i n\u00ean \u0111\u1ecbnh gi\u00e1 cao h\u01a1n hay th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ed1 \u0111\u1ecbnh. N\u1ebfu b\u1ea1n c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u00f3 cho kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd. \u0110\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n ch\u1ec9 n\u00ean d\u00f9ng khi b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf chi ph\u00ed th\u1ef1c s\u1ef1 \u2014 kh\u00f4ng ph\u1ea3i v\u00ec s\u1ee3 kh\u00e1ch ch\u00ea \u0111\u1eaft.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"L\u00e0m sao bi\u1ebft m\u00ecnh \u0111ang \u0111\u1ecbnh gi\u00e1 qu\u00e1 th\u1ea5p?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"M\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u: kh\u00e1ch h\u00e0ng mua m\u00e0 kh\u00f4ng h\u1ecfi gi\u00e1, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n qu\u00e1 cao b\u1ea5t th\u01b0\u1eddng, b\u1ea1n l\u00e0m vi\u1ec7c nhi\u1ec1u nh\u01b0ng l\u1ee3i nhu\u1eadn kh\u00f4ng t\u0103ng, ho\u1eb7c b\u1ea1n kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m\/marketing.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"\u0110\u1ecbnh gi\u00e1 theo gi\u00e1 tr\u1ecb (Value-Based) c\u00f3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd kh\u00f4ng?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"C\u00f3 th\u1ec3, nh\u01b0ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. V\u1edbi s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd ph\u1ed5 th\u00f4ng, th\u01b0\u1eddng k\u1ebft h\u1ee3p Cost-Plus v\u00e0 Competitive Pricing s\u1ebd th\u1ef1c t\u1ebf h\u01a1n.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"T\u00f4i c\u00f3 n\u00ean gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh khi th\u1ecb tr\u01b0\u1eddng \u0111ang gi\u1ea3m gi\u00e1 \u0111\u1ed3ng lo\u1ea1t kh\u00f4ng?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"C\u1ea7n c\u00e2n nh\u1eafc k\u1ef9. Gi\u1ea3m gi\u00e1 theo \\\"xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng\\\" m\u00e0 kh\u00f4ng t\u00ednh \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 \u0111\u1ea9y b\u1ea1n v\u00e0o b\u1eaby b\u00e1n l\u1ed7. Thay v\u00ec gi\u1ea3m gi\u00e1, h\u00e3y xem x\u00e9t t\u0103ng th\u00eam gi\u00e1 tr\u1ecb \u0111i k\u00e8m (d\u1ecbch v\u1ee5, b\u1ea3o h\u00e0nh, h\u1ed7 tr\u1ee3) \u0111\u1ec3 gi\u1eef gi\u00e1 hi\u1ec7n t\u1ea1i v\u1eabn h\u1ea5p d\u1eabn.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product pricing is not guesswork\u2014there are at least 3 systematic methods to get it right from the start. This article analyzes each method, identifies the trap of pricing too low and guides you in putting them into practice today.<\/p>","protected":false},"author":13,"featured_media":17776,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[247,248,246,103,228],"class_list":["post-17775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-ban-hang","tag-chien-luoc-gia","tag-dinh-gia-san-pham","tag-khoi-nghiep","tag-ky-nang-kinh-doanh"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=17775"}],"version-history":[{"count":2,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17775\/revisions"}],"predecessor-version":[{"id":17784,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/17775\/revisions\/17784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/17776"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=17775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=17775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=17775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}