{"id":2266,"date":"2014-05-19T17:08:55","date_gmt":"2014-05-19T10:08:55","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=2266"},"modified":"2026-10-22T07:18:50","modified_gmt":"2026-10-22T00:18:50","slug":"lam-kinh-doanh-bang-muc-tieu-tu-con-tim","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/lam-kinh-doanh-bang-muc-tieu-tu-con-tim\/","title":{"rendered":"Doing business with a purpose from the heart"},"content":{"rendered":"

Although part of the generation born in the 1980s (1988), T\u1ea1 Minh Tu\u1ea5n has already become the leader of 7 major companies and social organizations. Nurturing entrepreneurial ambitions while still at university and turning pain into motivation to rise, he has become an entrepreneur pioneering many entirely new business fields in Vietnam.<\/span><\/h3>\n
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C\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p c\u1ee7a T\u1ea1 Minh Tu\u1ea5n<\/a> l\u00e0 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 d\u00e0nh cho c\u00e1c b\u1ea1n tr\u1ebb d\u00e1m ngh\u0129, d\u00e1m l\u00e0m \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi th\u00e0nh c\u00f4ng. H\u00e3y c\u00f9ng tr\u00f2 chuy\u1ec7n v\u1edbi doanh nh\u00e2n T\u1ea1 Minh Tu\u1ea5n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00e0ng trai tr\u1ebb n\u00e0y v\u00e0 t\u00ecm ra nh\u1eefng b\u00ed quy\u1ebft kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng c\u1ee7a anh.<\/div>\n
<\/div>\n
\"A<\/div>\n
<\/div>\n
At 26, CEO T\u1ea1 Minh Tu\u1ea5n had achieved remarkable success<\/em><\/div>\n
<\/div>\n
1. What was your first project? What difficulties and challenges did you face when starting, and what lessons did you learn?<\/em><\/strong><\/div>\n
<\/div>\n
At age 19, a few friends and I established a project that later became the predecessor of a company specializing in Digital Marketing services. The project\u2019s starting point, however, was a vision of building \u2018Vietnam\u2019s first events social network\u2019\u2014a place bringing together event organizers and attendees. Although the name sounded simple, the business model was relatively complex. We had to successfully build a community, then gather enough data to \u2018redefine the value of organizing and attending events in Vietnam,\u2019 followed by an entire mechanism for generating profits from the model. With this somewhat complex structure, we faced many technological difficulties. The project was launched quite early for its time, far ahead of the market, so\u2026 we never completed it.<\/div>\n
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Although our first project failed, its output gave us research findings and profound value. We proactively closed it, and the core members remained undeterred, flexibly changing direction to become a digital communications service business. This was still a new direction but closer to the market. During our first 3 official months, revenue was\u2026 zero. Everyone resolved to forgo salaries because the situation was critical. In month 4, I personally went out selling and secured our first contract. It was small but restored confidence and cohesion. Later, this company I co-founded regularly worked with major clients such as Unilever, Sony, and Samsung, generating billions of \u0111\u1ed3ng annually.<\/div>\n
<\/div>\n
This gave me a profound entrepreneurial lesson: initially, we start at point A and often think we will succeed at some point B in the future, but along the path to B we discover more suitable opportunities. By skillfully listening to \u201csignals\u201d and adjusting direction, we ultimately succeed at B\u2019, which may be very close to or very far from the original B. Most successful startups share one thing: their product, strategy and plan change as soon as they launch and receive the first feedback. The key is whether you have a team capable of \u201ccontinuous learning,\u201d flexible enough and sufficiently committed to stay with you even if the direction changes. Because the direction will almost certainly change, a little or a lot. You must commit and gain experience to discover what fits.<\/div>\n
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2. Why did you come up with the idea of building a home healthcare model? Was this model common in Vietnam at the time? What motivated your determination to pursue this business model?<\/em><\/strong><\/div>\n
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\"A<\/div>\n
CEO T\u1ea1 Minh Tu\u1ea5n and colleagues<\/em><\/div>\n
<\/div>\n
When I learned my father had cancer, I was very sad and thought, \u201cCan I do anything to help people with the same illness as my father?\u201d The more deeply I explored the \u201cillnesses\u201d not only of patients but also of our country's healthcare system itself, the more courage I gained to act, because I wanted to \u201cchange something.\u201d<\/div>\n
<\/div>\n
I realized that disease rates in Vietnam were far too high. For some diseases, Vietnam has the highest prevalence or the fastest growth rate in the world. These high rates are not due to poor medical expertise. In fact, we have many excellent doctors, and the cancer treatment capabilities of Vietnam's leading hospitals today can be compared with Singapore's. Yet people still suffer from many chronic diseases such as diabetes, cardiovascular disease, and blood-pressure disorders because they lack knowledge of prevention.<\/div>\n
<\/div>\n
So the problem is that people do not yet know how to prevent illness, and there are no healthcare solutions outside hospitals. Yet 80% of the causes of illness lie in people's lifestyles, meaning the way we live today determines our illnesses in the future; in other words, we choose our own illnesses.<\/div>\n
<\/div>\n
At this point, my \u2018personal doctor\u2019 idea emerged\u2014known more broadly abroad as a \u2018family doctor.\u2019 Each person would have a doctor monitoring their health at the most reasonable cost, preventing illness and reducing long-term treatment expenses. For convenience, the doctor would visit patients at home. We developed an entire system I call \u2018home healthcare\u2019 to address several Vietnamese healthcare problems: high illness rates, overcrowded hospitals and costly long-term treatment\u2026<\/div>\n
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While everyone was busy opening hospitals, applying for clinic licenses, and making grand investments, I thought of \u201cbringing hospitals and clinics into people's homes\u201d with 1 suitable business model that would ensure both cash flow and social impact. Thus an entirely new market, a \u201cblue ocean,\u201d was born. This model is gradually becoming more common in Vietnam. You see, opportunities are always abundant. There are still many opportunities for you! But when you do business with a purpose from the heart, you gain even more strength!<\/div>\n
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3. In your opinion, what is the minimum capital needed to establish a company? And what did you do to raise funds?<\/em><\/strong><\/div>\n
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There is no single correct answer to the question of \u201cminimum capital,\u201d because it depends on the industry and each person's way of thinking, and \u201ca little for one person is a lot for another.\u201d The secret is to pay more attention to \u201cintangible capital\u201d instead of focusing solely on tangible capital in the form of money. The minimum intangible capital you need to start a business is a dream that can inspire yourself first, and then others. You will then have a truly burning passion. Other forms of intangible capital will gradually follow, such as your talent, experience, and relationships. You can also use other people's experience as \u201cleverage\u201d to help you start a business, provided everyone benefits.<\/div>\n
At this point, intangible things create tangible ones. A great aspiration inspires passion; passion attracts a good team, and that team adds to your experience. Capital only \u201cflows\u201d to deserving people. The secret of investment is that investors do not invest in ideas; what they really invest in is people.<\/div>\n
<\/div>\n
Schedule meetings with investors one by one, asking each to introduce you to the next. And remember that your first investors may well be your 2F: Friends and Family.<\/div>\n
<\/div>\n
4. As 1 of Vietnam's 15 outstanding social entrepreneurs in 2011, recognized by CSIP, the British Council and the World Bank\u2014a valuable award for contributions that \u201cmoney cannot buy\u201d\u2014how do you assess the social enterprise model in Vietnam? How does it differ from traditional businesses?<\/em><\/strong><\/div>\n
<\/div>\n
\"A<\/em><\/div>\n
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He believes that:\u00a0\u201cBecause life is very short, we must help others in order to live the most meaningful life possible. Anyone who can make every moment of life valuable to others will \u2018extend\u2019 their life into \u2018eternity\u201d<\/em><\/div>\n
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A successful business cannot exist within a failed society. That is why I believe that, in the future, every business wishing to survive and develop sustainably will need to be a social enterprise.<\/div>\n
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A social enterprise is not a charity. It has two parts: \u201centerprise,\u201d meaning it must be efficient enough to regenerate cash flow, and \u201csocial,\u201d meaning its business model inherently addresses a social problem: employment opportunities for people with disabilities, improvements in healthcare and education, reproductive health, women's empowerment, gender equality\u2026 At the same time, the enterprise must make solving social problems its highest goal, rather than maximizing profit. Profits are therefore prioritized for reinvestment in the business or society itself over distribution to shareholders. However, this reinvestment helps the business extend its social impact to more target beneficiaries and thereby increase its own value. This is a \u201cdual benefit\u201d in business\u2014a trade-on rather than a trade-off.<\/div>\n
<\/div>\n
5. Can you share your secrets for building and managing your team?\u00a0<\/em><\/strong><\/div>\n
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I often use the TNT formula. It means\u00a0Heart \u2013 Brain \u2013 Hands.\u00a0<\/strong><\/em><\/div>\n
<\/div>\n
\u2018Heart\u2019 means answering the question, \u2018Why?\u2019 and giving people the motivation to fight. But heart and emotion alone are still ineffective and come very close to manipulating others. They must be combined with the \u2018Brain\u2019 in answering \u2018What?\u2019 and \u2018How?\u2019 and giving people an appropriate mechanism for standing by your side. Finally, the \u2018Hands\u2019 mean that you yourself must roll up your sleeves, dive into the work, and set an example through your own actions. Once this becomes a habit, a new culture and a new level of team performance will emerge. The entire team will then unlock its potential and make the product \u2018boom\u2019 in the market, just as TNT means explosive.\u00a0(laughs).<\/em><\/div>\n
<\/div>\n
6. As both CEO of a large company and founder and leader of several other organizations, such as BNI and JCI, as well as an Angel Investor, business advisor and board member of several businesses, do you feel you are taking on too much? How do you balance these activities?<\/em><\/strong><\/div>\n
<\/div>\n
In fact, I cannot call my company large, because by Forbes' business evaluation standards, most Vietnamese companies are microenterprises, let alone small or medium-sized ones. Nevertheless, it brings me personal happiness.<\/div>\n
<\/div>\n
I balance my activities by clearly understanding my roles, whether they serve the same overall mission, and whether they can complement one another, while building a team that works well with me. A clear understanding of your mission helps you harmonize your roles and organize your time as effectively as possible.<\/div>\n
<\/div>\n
My mission is \u201cempowerment\u201d: empowering patients, empowering learners, and empowering young people. Through this, I aim to create positive impacts that fill the \u201cgaps\u201d in society I call \u201csocial failures,\u201d ultimately improving people's quality of life.<\/div>\n
<\/div>\n
7. You are also the founder of YUP Entrepreneurship Academy, a pioneering organization with a fairly strong reputation today for training and supporting entrepreneurs. What is the Academy's goal? As someone still very young, what have you done to inspire participants?<\/em><\/strong><\/div>\n
<\/div>\n
\"A<\/em><\/div>\n
He is also 1 of Vietnam's 15 outstanding social entrepreneurs, with an initiative to develop a family doctor system<\/em><\/div>\n
<\/div>\n
Drawing on my business experience, I founded YUP Institute with other successful entrepreneurs. I believe investing time and effort in helping the next generation is a way of repaying those who helped me before. YUP was therefore established as a training and support system for entrepreneurs. I always enjoy doing things that are new and useful.<\/div>\n
<\/div>\n
YUP's mission is to become a \u201cStart-up Bridge,\u201d bridging the gaps between 1 promising idea and 1 market-accepted product, between 1 project on paper and 1 successful business, and between 1 passionate young entrepreneur lacking money and experience and seasoned business advisors and investors.<\/div>\n
<\/div>\n
YUP was created to solve many problems in Vietnam's startup market, with the desire to build a \u2018startup ecosystem\u2019 in which a vulnerable newborn enterprise receives ample support to maximize its chances of success. A country that builds such an \u2018entrepreneurial spirit\u2019 will develop its economy rapidly and sustainably on the foundation of thriving startups\u2014a lesson recognized by both Singapore and Israel. YUP therefore has a \u2018500+ Start-ups\u2019 vision, seeking to help more than 500 businesses in the community achieve sustainable success.<\/div>\n
<\/div>\n
8. What is your view of success? What message would you like to send young people eager to start businesses?<\/em><\/strong><\/div>\n
<\/div>\n
Success is measured by what you bring to society. You cannot live forever, but if every moment of your life brings value to others, you have, in that way, extended your life \u201cinfinitely.\u201d Start a business out of a desire to benefit others. Learn from your own mistakes and those of the teachers you meet. Start your business intelligently.<\/div>\n
<\/div>\n
\n\n\n\n
\"A<\/p>\n
CEO T\u1ea1 Minh Tu\u1ea5n<\/div>\n<\/td>\n
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Studied Industrial Systems Engineering at Ho Chi Minh City University of Technology.<\/em><\/div>\n
Although born in the late 1980s, T\u1ea1 Minh Tu\u1ea5n has already achieved notable successes:<\/em><\/div>\n
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\u2013 2007: Deputy Director, Song Long Co., Ltd. \u00a0\u00a0<\/em><\/div>\n
\u2013 2008: Co-founder, IDEE Corporation<\/em><\/div>\n
\u2013 2009: Founding Chairman and CEO, HELP International\u2014a pioneering and leading organization developing the \u2018Personal Doctor \u2013 Home Healthcare\u2019 model in Vietnam<\/em><\/div>\n
\u2013 2009: Founder and Executive Chairman, \u2018Gi\u1ea5c m\u01a1 \u0111\u00f4i ch\u00e2n thi\u00ean th\u1ea7n\u2019 charity fund<\/em><\/div>\n
\u2013 2011: President of Master Chapter, a business association under Business Network International in Vietnam (BNI\u2013Business Network International is currently the world\u2019s largest business networking organization).<\/em><\/div>\n
\u2013 2011: Recognized by the British Council, CSIP and The One Foundation as 1 of Vietnam\u2019s 15 outstanding social entrepreneurs for his initiative to develop a family doctor system<\/em><\/div>\n
\u2013 2011: Founder, YUP Insitute\u2014a pioneering and leading academy for entrepreneurship training & support in Vietnam<\/em><\/div>\n
\u2013 2012: BNI Vietnam Ambassador<\/em><\/div>\n
\u2013 2013: Founded and led JCI Central Chapter in Vietnam (JCI\u2013Junior Chamber International is currently the world\u2019s largest federation of young entrepreneurs and leaders).<\/em><\/div>\n
-2013: Among Vietnam's most outstanding business leaders under 30, selected by Forbes.<\/em><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: hoclamgiau.vn<\/em><\/strong><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t ch\u00e0ng trai thu\u1ed9c th\u1ebf h\u1ec7 8x (1988) nh\u01b0ng T\u1ea1 Minh Tu\u1ea5n \u0111\u00e3 tr\u1edf th\u00e0nh l\u00e3nh \u0111\u1ea1o c\u1ee7a 7 t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ty l\u1edbn. Nung n\u1ea5u kh\u00e1t v\u1ecdng kh\u1edfi nghi\u1ec7p t\u1eeb khi c\u00f2n ng\u1ed3i tr\u00ean gh\u1ebf gi\u1ea3ng \u0111\u01b0\u1eddng v\u00e0 bi\u1ebfn n\u1ed7i \u0111au th\u00e0nh \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 v\u01b0\u01a1n l\u00ean, anh \u0111\u00e3 tr\u1edf […]<\/p>\n","protected":false},"author":1,"featured_media":2267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,135],"tags":[],"class_list":["post-2266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi","category-yup-news"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=2266"}],"version-history":[{"count":4,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2266\/revisions"}],"predecessor-version":[{"id":18486,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2266\/revisions\/18486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/2267"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=2266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=2266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=2266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}