{"id":2560,"date":"2014-07-14T14:08:21","date_gmt":"2014-07-14T07:08:21","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=2560"},"modified":"2026-10-22T07:19:16","modified_gmt":"2026-10-22T00:19:16","slug":"khoi-nghiep-thong-minh-phai-biet-giao-duc-thi-truong","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/khoi-nghiep-thong-minh-phai-biet-giao-duc-thi-truong\/","title":{"rendered":"SMART ENTREPRENEURS MUST KNOW HOW TO EDUCATE THE MARKET"},"content":{"rendered":"

B\u1eb1ng tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, doanh nh\u00e2n T\u1ea1 Minh Tu\u1ea5n<\/a> – Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Help Corporation – \u0111\u00e3 \u0111\u00fac k\u1ebft ra c\u00f4ng th\u1ee9c kh\u1edfi nghi\u1ec7p th\u00f4ng minh v\u1edbi s\u00e1u nguy\u00ean t\u1eafc v\u00e0ng. M\u1ed9t trong s\u00e1u nguy\u00ean t\u1eafc \u0111\u00f3 l\u00e0 ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 bi\u1ebft c\u00e1ch \u201cgi\u00e1o d\u1ee5c\u201d th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n nh\u1eafm \u0111\u1ebfn.<\/em><\/p>\n

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Six principles for smart entrepreneurship<\/strong><\/span><\/div>\n
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After many years in business, working in different jobs, positions, and sectors, T\u1ea1 Minh Tu\u1ea5n distilled a smart entrepreneurship formula with six golden principles:<\/div>\n
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\"Ta\u0323<\/div>\n
Entrepreneur T\u1ea1 Minh Tu\u1ea5n at the discussion \u201cStarting a Business\u2014Turning Dreams into Reality\u201d on 10\/7, organized by the Learn to Get Rich Project.<\/em><\/div>\n
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\u2022 Principle 1: Market\u2014Market demand<\/div>\n
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\u2022 Principle 2: Competitiveness\u2014Competitive advantage<\/div>\n
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\u2022 Principle 3: Passion\u2014The circle of passion<\/div>\n
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\u2022 Principle 4: Social\u2014Positive social impact<\/div>\n
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\u2022 Principle 5: Legal\u2014Legal understanding and compliance<\/div>\n
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\u2022 Principle 6: Scalability\u2014A business\u2019s ability to scale<\/div>\n
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Discussing market demand, Tu\u1ea5n shared: Essentially, there are 3 types of market demand:<\/div>\n
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\u2013 An established market: fierce competition.<\/div>\n
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\u2013 A market that currently exists: prepare thoroughly from the outset.<\/div>\n
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\u2013 A market that does not yet exist: know how to educate the market.<\/div>\n
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According to him, newly launched products are often judged by users because they do not yet trust or understand them and do not want to change. Yet they actually need these products very much. What matters is that businesses know how to educate the market. Market education is how a business approaches customers and helps them learn about and trust its products. Done well, it gives your business countless opportunities in vast markets.<\/div>\n
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Three lessons in market education<\/strong><\/span><\/div>\n
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\"Ta\u0323<\/strong><\/div>\n
Tu\u1ea5n shared that his dream is to leave a positive legacy for everyone, so that he will not be forgotten when he passes away.<\/em><\/div>\n
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To illustrate, entrepreneur T\u1ea1 Minh Tu\u1ea5n offered many practical examples of educating the market:<\/div>\n
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Lesson 1: Prepare the right attitude toward difficulties<\/strong><\/span><\/div>\n
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Lingerie company Triumph wanted to enter the African market. It sent two sales directors to research and survey the market. The first returned to report that African women preferred a natural lifestyle and often did not wear bras, concluding that the market had no potential. The 2nd director returned with the same report. However, he realized that educating African women about the benefits of wearing bras correctly would surely make this a large and promising market. Based on scientific research, Triumph indicated that women who regularly did not wear bras would suffer harmful effects on the nerves connecting the breasts and brain, causing memory loss.<\/div>\n
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Lessons learned:<\/strong>\u00a0With the right attitude toward difficulties, countless opportunities will come our way. Fear of hardship prevents success. By educating a potential market, Triumph captured the African market as a pioneer.<\/div>\n
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Lesson 2: Educating the market requires both reason and emotion<\/strong><\/span><\/div>\n
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An example of successful market education is razor brand Gillette. The company wanted to enter the Indian market, but faced a challenge: Indian men often wore long beards. After researching the market, it conducted a survey of Indian women. Only one question was asked:\u00a0\u201cDo you prefer men with beards or clean-shaven?\u201d<\/em><\/strong>. The results strongly favor the answer\u00a0\u201cI prefer kissing a man if he has shaved cleanly beforehand.\u201d\u00a0<\/strong><\/em><\/div>\n
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Lessons learned<\/strong>: Educating the market and changing customers requires combining rationality and emotion. Gillette transformed market research figures into emotional, influential stories, combined with sexy advertising campaigns that touched emotions and attracted target customers. People are influenced more by emotion than by data, but data underpins emotion so it is not baseless. This strategy helped Gillette pioneer and dominate the Indian market.<\/div>\n
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Lesson 3: Understand the culture and psychology of your customers and target market<\/strong><\/span><\/div>\n
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Most people think X-men is a foreign brand. In fact, X-men is \u201cMade in Vietnam.\u201d<\/div>\n
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X-men uses a very \u201cWestern\u201d brand name to appeal to Vietnamese consumers\u2019 preference for foreign goods. Its commercials always feature a \u201chero rescuing a beauty\u201d in true American style. With the slogan\u00a0\u2018A Real Man\u2019<\/em><\/strong>, X-men tapped into Vietnamese men's feelings about being frequently compared with others. This made a strong impression on customers and helped X-men gain a promising market.<\/div>\n
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However, X-men's success also lies in creating messages that influence women, who have a major impact on product purchases. The message is:\u00a0\u201cIf you love your husband, let him use his own shampoo.\u201d<\/strong><\/em><\/div>\n
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Lessons learned<\/strong>: To educate the market, you must understand the psychology and culture of customers and the target market. X-men understood Vietnamese people's preference for foreign products and the psychology of Vietnamese men and women. X-men would make Vietnamese men elegant and attractive with its distinctive fragrance. Vietnamese women, to show love for their husbands, would \u201clet him use his own shampoo,\u201d and X-men would be the first brand they thought of.<\/div>\n
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Entrepreneur T\u1ea1 Minh Tu\u1ea5n affirms:\u00a0\u201cA business that understands its market, educates that market, and continually innovates is certain to succeed.\u201d<\/em><\/div>\n
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A brief introduction to entrepreneur T\u1ea1 Minh Tu\u1ea5n<\/strong><\/div>\n
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\u2018Entrepreneur T\u1ea1 Minh Tu\u1ea5n pioneered the \u201cpersonal doctor\u201d model in Vietnam. In 2009, while a third-year student at Ho Chi Minh City University of Technology, he founded Help International and the Gi\u1ea5c M\u01a1 \u0110\u00f4i Ch\u00e2n Thi\u00ean Th\u1ea7n Fund with capital of several million VND. Two years later, he ventured into education and founded Yup Institute, a pioneering academy for entrepreneurship training and support in Vietnam. He had the honor of being recognized by the Center for Social Initiatives Promotion as one of Vietnam\u2019s fifteen outstanding social entrepreneurs.\u2019<\/em><\/div>\n
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Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> X-Startup \u2013 kh\u00f3a h\u1ecdc kh\u1edfi nghi\u1ec7p \u00abKh\u1edfi Ch\u00e1nh Nghi\u1ec7p\u00bb<\/a> \u00b7 The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"

B\u1eb1ng tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, doanh nh\u00e2n T\u1ea1 Minh Tu\u1ea5n – Ch\u1ee7 t\u1ecbch s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Help Corporation – \u0111\u00e3 \u0111\u00fac k\u1ebft ra c\u00f4ng th\u1ee9c kh\u1edfi nghi\u1ec7p th\u00f4ng minh v\u1edbi s\u00e1u nguy\u00ean t\u1eafc v\u00e0ng. M\u1ed9t trong s\u00e1u nguy\u00ean t\u1eafc \u0111\u00f3 l\u00e0 ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 bi\u1ebft c\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":2267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,59,13,14,22,70,119,135],"tags":[],"class_list":["post-2560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi","category-cong-dong-noi-ve-yup","category-su-kien","category-su-kien-yup","category-tin-tuc-bao-chi","category-blog","category-top-ten","category-yup-news"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=2560"}],"version-history":[{"count":5,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2560\/revisions"}],"predecessor-version":[{"id":18492,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/2560\/revisions\/18492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/2267"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=2560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=2560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=2560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}