{"id":3001,"date":"2014-09-25T09:41:07","date_gmt":"2014-09-25T02:41:07","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=3001"},"modified":"2026-10-01T01:18:22","modified_gmt":"2026-09-30T18:18:22","slug":"5-bai-hoc-pr-tu-viber-de-tro-thanh-mot-startup-tri-gia-900-trieu","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/5-bai-hoc-pr-tu-viber-de-tro-thanh-mot-startup-tri-gia-900-trieu\/","title":{"rendered":"5 PR lessons from Viber on becoming a USD 900 million startup"},"content":{"rendered":"

Viber will be the main character in this article, playing a tiny new business struggling in the deep sea. Through all its strength and creativity, Viber has now become a wealthy company with enormous assets.<\/strong><\/p>\n

As a startup, you always want your product to be welcomed by many people and develop successfully. How can you pull your dream out of the chaos of fear, self-doubt and discouragement? The best way is to live close to people who have made their dreams real and let their enthusiasm inspire you.<\/p>\n

However, this article is not about dreams but about a tool, an important tool that brought Viber success and money: PR.<\/p>\n

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First PR lesson: A successful start<\/strong><\/p>\n

Marketing and PR require an enormous number of ideas so striking they border on crazy. This mountain of ideas may be as simple as familiar advertising concepts or so fantastical they cannot be implemented. But PR's main point is to make a product understandable and meaningful to consumers, which means the idea must fit the product.<\/p>\n

Viber chose an idea suited to its target market, a market willing to try new applications, especially VoIP (voice-over-Internet Protocol), and decided to begin with Israel.<\/p>\n

Why Israel? If you have read \u2018Start-Up Nation,\u2019 you will understand why Israel is so famous for startups. Israel is a haven for new products because its people generally adapt readily to unusual ideas. Its data infrastructure is far more developed than that of other potential markets. Moreover, word-of-mouth marketing in Israel is a tradition highly beneficial to startups. Besides Viber, there is also Gillette, which once launched a razor that continues to succeed today.<\/p>\n

With its distinctive features, just 48 hours after launch, Viebr became the top app in Israel's app rankings. Public relations for a new product therefore need to be arranged and developed so news of the product's success spreads as quickly as possible.<\/p>\n

Second PR lesson: Befriend many people and influence them<\/strong><\/p>\n

After initial success, the second step brings customers to your product. The goal of PR is now not merely to pull customers in to look and use it, but to get them talking and recommending it to others. Gaining support from industry influencers or early adopters would be especially valuable.<\/p>\n

You can approach a well-known reporter who covers new products and influences the user community, ask them to feature you, and then keep in touch. This builds relationships that last over time. Through them, we can ensure people around the world know about us, whatever we do. But always remember that PR is not writing to deceive people; it uses words and images that differ from ordinary thinking to impress upon others the meaning of the article's subject.<\/p>\n

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Third PR lesson: Even in the virtual world, face-to-face conversations remain your trump card<\/strong><\/p>\n

Today, as internet-based information systems boom, online communication seems to have become an attractive, easy option because people do not have to face one another with emotions so readily visible on their faces.<\/p>\n

When Viber was preparing PR for its Viber Desktop app, CEO Talmon Marco and his colleagues made an unusual decision. They would visit each company, speak with each director, attend each meeting, shake hands with each business and meet every journalist writing publicity for them. This was a smart move when businesses and individuals receive so much information online in a single day. A deep impression was created when Viber's information arrived at each person's doorstep, and they could not confuse it with anything else.<\/p>\n

Choose your timing: If you have a great story to tell, get on a plane and tell it to the world.<\/p>\n

Fourth PR lesson: Show off what you already have<\/strong><\/p>\n

PR offers a lesson in going beyond your own efforts. Every piece of information must not only be accurate but also have complete value to ensure customers receive worthwhile stories and the latest updates.<\/p>\n

Moreover, let your success become unlimited. In the nearly 4 years since its founding, Viber has released almost 30 upgrades and updates. These include new features, stories of business partnerships, expansion of interaction platforms and much more. Viber\u2019s story has never stopped; indeed, its growth seems to be accelerating.<\/p>\n

Always keep your story at the top of the list of stories customers talk about. This not only motivates you to keep creating something new, but also ensures customers never forget you.<\/p>\n

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Final PR lesson: Work with the best people for the best product<\/strong><\/p>\n

It is easy to see why this lesson is never absent and seems to be repeated constantly. As people say, steady rain eventually soaks in.<\/p>\n

Even if you have an entire PR campaign, if the product's value does not live up to the advertising, how is that different from deceiving customers? A product worth promoting is the best product reaching the most suitable customers. It is like standing atop a high-rise building preparing to parachute down. However advanced your safety equipment and skilled your instructors, without a cushion or landing spot on the ground, you will still get hurt.<\/p>\n

In some respects, Viber is a wonderful product. It embodies a new kind of application with features never previously developed or only developed unsuccessfully. Viber CEO Talmon Marco is a talented founder who knows where to place information about Viber for maximum value. A good product and a compelling founder are indispensable ingredients for success.<\/p>\n

Viber is a success story many people share by word of mouth. It also realizes the entrepreneurial dream of a courageous, talented founder. More than that, Viber is a harmonious combination of people, product, tools, market, and customers\u2026 Everything comes together smoothly into a globally celebrated symphony of success.<\/p>\n

Current and future founders, do not give up your dreams. Success requires courage and selflessness. Use support tools, including PR, to pave your path and avoid the challenges ahead.<\/p>\n

Source:\u00a05 PR lessons from Viber\u2019s rise from zero users to a $900M\u00a0exit<\/a><\/em><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> X-Startup \u2013 kh\u00f3a h\u1ecdc kh\u1edfi nghi\u1ec7p \u00abKh\u1edfi Ch\u00e1nh Nghi\u1ec7p\u00bb<\/a> \u00b7 The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Viber s\u1ebd l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh trong b\u00e0i vi\u1ebft n\u00e0y, \u0111\u00f3ng vai m\u1ed9t doanh nghi\u1ec7p m\u1edbi nh\u1ecf b\u00e9, v\u00f9ng v\u1eaby trong bi\u1ec3n s\u00e2u. V\u00e0 v\u1edbi t\u1ea5t c\u1ea3 s\u1ee9c m\u1ea1nh v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh, Viber gi\u1edd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p gi\u00e0u c\u00f3 v\u1edbi kh\u1ed1i t\u00e0i s\u1ea3n kh\u1ed5ng l\u1ed3 trong tay. L\u00e0 m\u1ed9t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,13,15],"tags":[],"class_list":["post-3001","post","type-post","status-publish","format-standard","hentry","category-article","category-su-kien","category-su-kien-khoi-nghiep"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=3001"}],"version-history":[{"count":5,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3001\/revisions"}],"predecessor-version":[{"id":17990,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3001\/revisions\/17990"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=3001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=3001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=3001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}