{"id":361,"date":"2013-09-15T23:00:12","date_gmt":"2013-09-15T16:00:12","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=361"},"modified":"2026-10-01T01:15:23","modified_gmt":"2026-09-30T18:15:23","slug":"yup-professional-marketing","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/yup-professional-marketing\/","title":{"rendered":"YUP! Marketing Strategy for Start-up."},"content":{"rendered":"

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\u00a0Course objectives<\/strong><\/span><\/p>\n

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  1. Using an approach based on a practical marketing strategy development model, by the end of the course participants will not only understand the concept of marketing but also be able to apply the model in their businesses.<\/li>\n
  2. Understand key marketing issues and apply them in practice. Students can develop practical marketing strategies for their current work.<\/li>\n
  3. With an approach combining theory and practice, participants will present a thematic report based on market research findings at the end of the course. The instructor will provide feedback to improve the business's remaining weaknesses.<\/li>\n<\/ol>\n

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    What will you learn?<\/strong><\/span><\/p>\n

    Session 1:<\/strong> <\/span>Modern marketing and professional market analysis methods<\/strong><\/p>\n

    i. Overview of modern marketing.<\/p>\n

    ii. Understanding and navigating the market to identify a feasible form of Marketing for a startup.<\/p>\n

    iii. Identifying target customers and consumer behavior and psychology.<\/p>\n

    iv. Market analysis models serving startup planning needs<\/p>\n

    Session 2:<\/strong> <\/span>Build a modern marketing strategy and optimize startup profits<\/strong><\/p>\n

    i. A model for developing a marketing strategy.<\/p>\n

    ii. Product and service development.<\/p>\n

    iii. Building brands for new products and services.<\/p>\n

    iv. Understanding the product life cycle.<\/p>\n

    v. Tips and tricks in startup marketing.<\/p>\n

    vi. Exercises for the course.<\/p>\n

    Session 3:<\/strong><\/span> Pricing strategy and distribution development in startups.<\/strong><\/p>\n

    i. Factors affecting price.<\/p>\n

    ii. The product pricing process.<\/p>\n

    iii. Building distribution channels appropriate to the type of startup.<\/p>\n

    iv. Distribution channel development strategy.<\/p>\n

    Session 4:<\/strong><\/span> Online marketing in the digital age.<\/strong><\/p>\n

    i. The communication process.<\/p>\n

    ii. Managing communication tools.<\/p>\n

    iii. Current online marketing methods in Vietnam.<\/p>\n

    iv. Practical approaches to online marketing in businesses<\/p>\n

    Session 5:<\/span> Coaching<\/strong><\/p>\n

    Students present their assignments and engage in critical discussion. Assignments are updated after each session and completed in the final session.<\/p>\n

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    Audience<\/strong><\/span><\/p>\n