{"id":4039,"date":"2015-03-17T19:23:06","date_gmt":"2015-03-17T12:23:06","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=4039"},"modified":"2026-10-22T07:20:22","modified_gmt":"2026-10-22T00:20:22","slug":"khoi-nghiep-tu-lap-xuong-thu-thua","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/khoi-nghiep-tu-lap-xuong-thu-thua\/","title":{"rendered":"STARTING A BUSINESS WITH TH\u1ee6 TH\u1eeaA SAUSAGES"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">\u201cVietnamese banh mi is the world\u2019s best street food,\u201d as voted by prestigious international magazines, yet it still loses to foreign fast food on its own home turf\u2026\u201d Why is that? What should be done to position and celebrate Vietnamese banh mi for its true value here in Vietnam? \u2026<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">This was the motivation and reason behind B\u00e1nh m\u00ec 2T. The product was successfully researched, tested and developed from the L\u1ea1p X\u01b0\u1edfng T\u01b0\u01a1i 2T fresh sausage brand, a renowned longstanding specialty of Th\u1ee7 Th\u1eeba, Long An.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">With the distinctive flavors of the river region of southwestern Vietnam, the aromas and tastes of ingredients such as grilled fresh sausage and sweet-and-sour pickled water spinach\u2014most importantly served with a sauce specially created for this b\u00e1nh m\u00ec\u2014have initially received strong support and positive feedback from discerning Saigon diners<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Her b\u00e1nh m\u00ec is among the most delicious I have ever eaten, thanks to a special sausage from Th\u1ee7 Th\u1eeba. That sausage is what gives this b\u00e1nh m\u00ec its wonderful appeal. \u2018B\u00e1nh m\u00ec is a channel for developing the sausage business\u2019\u2014this was how \u0110\u1ebfn began her conversation with YUP!<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><iframe src=\"\/\/www.youtube.com\/embed\/rxvIe6QPVPc\" width=\"425\" height=\"350\"><\/iframe><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">2014: It all began with her frustration at an article about \u201cVietnamese people lining up to buy Mac Donald.\u201d She shared that she thought a great deal about it and felt quite upset: \u201cHow could a foreign fast food compete like that with the quality and authentic Vietnamese flavor of Vietnamese b\u00e1nh m\u00ec?\u201d From then on, she sought an answer and nurtured the intention of building a Vietnamese b\u00e1nh m\u00ec brand. She came to YUP! to turn her special b\u00e1nh m\u00ec business idea into reality.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">29\/9\/2014: The date her first b\u00e1nh m\u00ec cart entered the market.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">After 2 months in business, problems with the premises, sales skills, marketing, and ineffective employee management arose, leaving virtually no business results.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Pausing her business for 2 months, she began seeking the most positive solution possible. She confided: \u2018Numbers have never been my source of pride, but at YUP! I learned so much about business experience, building a brand, and planning.\u2019<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">1\/2015: She reopened her b\u00e1nh m\u00ec business, launching the first 2T-branded shop in Phu Nhuan.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Her wish for 2015: Develop the B\u00e1nh M\u00ec 2T brand into a chain of 10\u201312 b\u00e1nh m\u00ec carts in Ho Chi Minh City. Vision: Bring the Mekong Delta's distinctive flavor to the city. Take Vietnamese b\u00e1nh m\u00ec to the world and become its ambassador.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">The difficulties she anticipates include premises costs, investment in the shop and staffing expenses. Yet these seem small compared with what she can accomplish. What matters is just a little more time. All results ultimately reflect their true value<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Lesson:<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">when doing business, you must have a clear plan and PR appropriate to the product; know yourself and your competitors to win every battle. With the advantages provided by YUP!'s teachers and Ms. Xu\u00e2n \u0110\u1ebfn's entrepreneurial spirit, will 1 Vietnamese b\u00e1nh m\u00ec brand soon emerge on the market?<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Please send all cooperation and investment inquiries concerning Ms. Xu\u00e2n \u0110\u1ebfn's \u201cB\u00e1nh m\u1ef3 2T\u201d project to YUP!<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Profile information:<\/span><\/p>\n<hr \/>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Profile information:<a href=\"http:\/\/yup.edu.vn\/wp-content\/uploads\/2015\/03\/IMG_4784.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-4041 size-medium\" src=\"http:\/\/yup.edu.vn\/wp-content\/uploads\/2015\/03\/IMG_4784-225x300.jpg\" alt=\"IMG_4784\" width=\"225\" height=\"300\" \/><\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Ms. Ng\u00f4 Th\u1ecb Xu\u00e2n \u0110\u1ebfn (02.08.1977)<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Took the \u201cX Star UP\u201d course in 2014<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Wanting to make Vietnamese b\u00e1nh m\u00ec a source of pride for the Vietnamese people, she launched the B\u00e1nh M\u1ef3 2T project with the website: <a href=\"http:\/\/lapxuongtuoisach.com\/\">http:\/\/lapxuongtuoisach.com\/<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Please send all cooperation and investment inquiries to:<a href=\"mailto:wow@yup.edu.vn\">wow@yup.edu.vn<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Details of YUP's entrepreneurship course: <a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">http:\/\/yup.edu.vn\/x-startup\/<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">Nh\u1eefng chia s\u1ebb th\u00eam t\u1eeb CEO <a href=\"https:\/\/inti.foundation\/ta-minh-tuan-saga\/\">T\u1ea1 Minh Tu\u1ea5n<\/a>: <a href=\"https:\/\/www.facebook.com\/smartrepreneur?fref=ts\">https:\/\/www.facebook.com\/smartrepreneur?fref=ts<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 12pt;\">More information and lessons from YUP: <a href=\"https:\/\/www.facebook.com\/YUPINSTITUTE?fref=ts\">https:\/\/www.facebook.com\/YUPINSTITUTE?fref=ts<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p data-seo=\"yup-program-link-20261001\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> <a href=\"https:\/\/yup.edu.vn\/en\/x1\/\">X-Startup \u2013 kh\u00f3a h\u1ecdc kh\u1edfi nghi\u1ec7p \u00abKh\u1edfi Ch\u00e1nh Nghi\u1ec7p\u00bb<\/a> \u00b7 <a href=\"https:\/\/yup.edu.vn\/en\/journey\/\">The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;B\u00e1nh m\u00ec VN l\u00e0 m\u00f3n \u0103n \u0111\u01b0\u1eddng ph\u1ed1 ngon nh\u1ea5t th\u1ebf gi\u1edbi&#8221; \u0111\u01b0\u1ee3c c\u00e1c t\u1ea1p ch\u00ed danh ti\u1ebfng n\u01b0\u1edbc ngo\u00e0i b\u1ea7u ch\u1ecdn, l\u1ea1i ph\u1ea3i thua c\u00e1c lo\u1ea1i th\u1ee9c nhanh c\u1ee7a n\u01b0\u1edbc ngo\u00e0i ngay tr\u00ean s\u00e2n nh\u00e0&#8230;&#8221; v\u00ec \u0111\u00e2u ? L\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb v\u00e0 t\u00f4n vinh b\u00e1nh m\u00ec Vi\u1ec7t nh\u01b0 gi\u00e1 tr\u1ecb v\u1ed1n c\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,11,46,117,129,70,19],"tags":[],"class_list":["post-4039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hinh-anh-khoa-hoc","category-hoc-vien","category-nhung-du-an-thanh-cong","category-paged-blog","category-story","category-blog","category-video-clip"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=4039"}],"version-history":[{"count":8,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4039\/revisions"}],"predecessor-version":[{"id":18509,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4039\/revisions\/18509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/4041"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=4039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=4039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=4039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}