{"id":6542,"date":"2016-07-27T08:27:01","date_gmt":"2016-07-27T01:27:01","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=6542"},"modified":"2016-07-27T15:16:54","modified_gmt":"2016-07-27T08:16:54","slug":"kido-thanh-cong-lon-tu-viec-ban-kem","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/kido-thanh-cong-lon-tu-viec-ban-kem\/","title":{"rendered":"KIDO \u2013 great success from \u201cselling ice cream\u201d"},"content":{"rendered":"

KIDO has achieved great success selling ice cream. It currently leads the market with a share of around 37%. The group will soon build a new factory to increase capacity to 56 million liters\/year.\u00a0<\/strong><\/span><\/p>\n

\"KIDO<\/a><\/p>\n

 <\/p>\n

A promising, highly competitive market<\/strong><\/span><\/p>\n

Vietnam's ice cream market is considered quite promising. According to Euromonitor 2015, the chilled and frozen food market is worth approximately VND 15.940 billion, comprising VND 2.400 billion for ice cream, VND 9.300 billion for yogurt and VND 4.240 billion for other chilled & frozen foods. Vietnam's ice cream industry features leading players such as KIDO, Vinamilk, Th\u1ee7y T\u1ea1, Tr\u00e0ng Ti\u1ec1n and B\u1ea1ch \u0110\u1eb1ng\u2026 across various segments.<\/span><\/p>\n

Vinamilk is strong in supermarkets. KIDO offers ice pops, tubs, cones, scoops\u2026 across mass-market, midrange, and premium segments through more than 30,000 retail outlets nationwide. KIDO\u2019s strength lies in products suited to Vietnamese tastes in affordable and midrange segments. Th\u1ee7y T\u1ea1 and Tr\u00e0ng Ti\u1ec1n operate in the affordable segment. Foreign ice-cream brands such as Buds, Fanny, and Baskin Robbins focus on midrange and premium products.<\/span><\/p>\n

Euromonitor International's 2015 report also shows KIDO leading the ice-cream industry with a 36.9% market share, far ahead of its closest competitor at just 10.3%. KIDO's chilled-products division, including ice cream and yogurt, grew revenue by 30% in 2015 compared with 2014. The group also reported 2015 revenue growth of 16%, 16%, and 80% for Merino, Celano, and Wel Yo, respectively.<\/span><\/p>\n

Ice cream profit of about VND 200 billion in 2016<\/strong><\/span><\/p>\n

Recently, the Group Joint Stock Company KIDO<\/a> (Ticker: KDC \u2013 HoSE) held its 2016 Annual General Meeting. Discussing investment and product-category expansion, KIDO's leadership expressed strong expectations for refrigerated products, particularly ice cream and dairy.<\/span><\/p>\n

Ice cream is not new to KIDO, which entered the sector in 2003. Tr\u1ea7n L\u1ec7 Nguy\u00ean, Vice Chairman and General Director of KIDO, said ice cream generated VND 116 billion in profit for KDC in the first 6 months. By year-end, the figure could reach VND 200 billion.<\/span><\/p>\n

Returning to KDC\u2019s 2016 business plan, the target profit of VND 1,500 billion includes selling 20% of its confectionery business to Mondelez. That stake is worth around VND 1,200 billion. By calculation, KDC\u2019s operations generate around VND 300 billion in profit. KIDO\u2019s chilled and frozen business will therefore contribute most of the 2016 profit structure.<\/span><\/p>\n

After Selling Its Confectionery Business to a Foreign Partner, KDC Focused on 3 Areas: (1) Ice Cream and Dairy Products; (2) Cooking Oil; (3) The Industry instant noodles<\/a>, seasonings, and convenient packaged foods. KIDO's refrigerated category (ice cream & yogurt) grew 30% in 2015, compared with average industry growth of 15% per year.<\/span><\/p>\n

The Group's leadership said that to expand its product portfolio and increase revenue and profits in the frozen goods segment, KDC plans to put a new factory in B\u1eafc Ninh into operation this coming month 8. This factory will add 20 million liters of capacity to the current 36 million liters\/year, equivalent to a 170% increase in capacity. KDC currently has an ice cream factory in the Northwest C\u1ee7 Chi Industrial Park, covering nearly 24 hectares.<\/span><\/p>\n

This shows KDC\u2019s ambition to expand its ice-cream and dairy-products market into the North rather than deepen its presence in the South. Building this factory will reduce transportation and logistics costs while serving the northern market faster, more deeply and more broadly. KDC also plans to expand its cold-chain distribution system, innovate dairy products and move further into cold foods by broadening the range of products sharing the same channels and making use of cold distribution.<\/span><\/p>\n

Collected<\/span><\/p>\n

Read more great articles: click here<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

KIDO thu \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn t\u1eeb vi\u1ec7c b\u00e1n kem c\u1ee7a m\u00ecnh.\u00a0Hi\u1ec7n nay, KIDO \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi th\u1ecb ph\u1ea7n kho\u1ea3ng 37%. S\u1eafp t\u1edbi, T\u1eadp \u0111o\u00e0n n\u00e0y s\u1ebd x\u00e2y d\u1ef1ng th\u00eam m\u1ed9t nh\u00e0 m\u00e1y m\u1edbi \u0111\u1ec3 n\u00e2ng c\u00f4ng su\u1ea5t l\u00ean 56 tri\u1ec7u l\u00edt\/n\u0103m.\u00a0   Th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, nhi\u1ec1u c\u1ea1nh tranh Th\u1ecb tr\u01b0\u1eddng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-6542","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/6542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=6542"}],"version-history":[{"count":8,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/6542\/revisions"}],"predecessor-version":[{"id":6552,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/6542\/revisions\/6552"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=6542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=6542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=6542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}