{"id":6623,"date":"2016-08-05T09:36:51","date_gmt":"2016-08-05T02:36:51","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=6623"},"modified":"2016-08-05T09:36:51","modified_gmt":"2016-08-05T02:36:51","slug":"nhung-uber-tuong-lai-cua-phong-tap-gym","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/nhung-uber-tuong-lai-cua-phong-tap-gym\/","title":{"rendered":"The \u2018Future Ubers\u2019 of Gyms"},"content":{"rendered":"

S\u1eed d\u1ee5ng internet \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u, khai th\u00e1c c\u00f4ng su\u1ea5t ch\u01b0a s\u1eed d\u1ee5ng v\u00e0 cung c\u1ea5p to\u00e0n b\u1ed9 d\u1ecbch v\u1ee5 qua con \u0111\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 l\u00e0 c\u00e1ch th\u1ee9c ph\u00e1 v\u1ee1 m\u00f4 h\u00ecnh kinh doanh c\u0169 c\u1ee7a ng\u00e0nh kinh doanh<\/a> kh\u00e1ch s\u1ea1n v\u00e0 taxi. H\u00e3y nh\u00ecn v\u00e0o Uber v\u00e0 Airbnb ch\u1eb3ng h\u1ea1n. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi ng\u00e0nh kinh doanh ph\u00f2ng t\u1eadp gym? M\u1ed9t v\u00e0i doanh nghi\u1ec7p start up<\/a> c\u1ee7a ch\u00e2u \u00c1 c\u00f3 v\u1ebb \u0111ang ngh\u0129 th\u1ebf.<\/strong><\/span><\/p>\n

\"kfit<\/a><\/span><\/p>\n

KFit v\u00e0 GuavaPass \u0111\u1ec1u cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd h\u1eb1ng th\u00e1ng cho nhi\u1ec1u ph\u00f2ng t\u1eadp gym. C\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ea1ng l\u01b0\u1edbi c\u00e1c ph\u00f2ng t\u1eadp gym hay c\u00e1c c\u01a1 s\u1edf th\u1ec3 d\u1ee5c kh\u00e1c l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a hai doanh nghi\u1ec7p n\u00e0y. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ecdn r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng th\u1ec3 d\u1ee5c phong ph\u00fa t\u1eeb c\u1eed t\u1ea1, m\u00e1y ch\u1ea1y b\u1ed9 cho \u0111\u1ebfn yoga, ch\u00e8o thuy\u1ec1n, kick-boxing v\u00e0 nhi\u1ec1u b\u1ed9 m\u00f4n kh\u00e1c; d\u0129 nhi\u00ean h\u1ecd s\u1ebd \u0111\u0103ng k\u00fd l\u1edbp h\u1ecdc qua trang web ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (mobile app).<\/span><\/p>\n

M\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 xem l\u00e0 ho\u00e0n h\u1ea3o cho nh\u1eefng ai \u0111ang c\u1ed1 \u0111\u1ecbnh h\u00ecnh \u201cph\u00e1c \u0111\u1ed3 th\u1ec3 d\u1ee5c\u201d ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd v\u00e0 cho nh\u1eefng ng\u01b0\u1eddi th\u00edch s\u1ef1 \u0111a d\u1ea1ng ho\u1eb7c v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3 kh\u00f3 g\u1eafn k\u1ebft v\u1edbi m\u1ed9t lo\u1ea1i h\u00ecnh th\u1ec3 d\u1ee5c duy nh\u1ea5t. T\u1eadp h\u1ee3p nh\u1eefng ngu\u1ed3n l\u1ef1c v\u00e0 kh\u00f4ng gian nh\u01b0 th\u1ebf r\u1ea5t c\u00f3 \u00fd ngh\u0129a trong c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb c\u1ee7a \u0110\u00f4ng Nam \u00c1 \u2013 n\u01a1i m\u00e0 c\u00e1c ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c th\u01b0\u1eddng t\u1eadp trung t\u1ea1i c\u00e1c khu v\u1ef1c trung t\u00e2m hay trung t\u00e2m mua s\u1eafm l\u1edbn.<\/span><\/p>\n

GuavaPass \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp n\u0103m 2015 v\u00e0 hi\u1ec7n c\u00f3 m\u1eb7t t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 Bangkok, Singapore, Manila, Jakarta, Dubai, Hongkong, Th\u01b0\u1ee3ng H\u1ea3i, \u0110\u00e0i B\u1eafc v\u00e0 Seoul. D\u1ecbch v\u1ee5 n\u00e0y t\u00ednh ph\u00ed 63 USD\/th\u00e1ng t\u1ea1i Manila v\u00e0 t\u1ef1 h\u00e0o v\u1ec1 danh s\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp luy\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn k\u1ef9, th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i ch\u00edn th\u00e0nh ph\u1ed1 \u2013 \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean di chuy\u1ec3n trong khu v\u1ef1c s\u1ebd th\u1ea5y r\u1ea5t h\u1ea5p d\u1eabn. C\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 tham d\u1ef1 s\u1ed1 l\u01b0\u1ee3ng l\u1edbp h\u1ecdc kh\u00f4ng gi\u1edbi h\u1ea1n, nh\u01b0ng gi\u1edbi h\u1ea1n ba l\u1ea7n t\u1eadp\/th\u00e1ng v\u1edbi m\u1ed7i ph\u00f2ng t\u1eadp.<\/span><\/p>\n

KFit \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2015 b\u1edfi nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a Groupon Malaysia. D\u1ecbch v\u1ee5 c\u1ee7a KFit c\u00f3 chi ph\u00ed d\u1ec5 ch\u1ecbu h\u01a1n (21 USD\/th\u00e1ng cho 10 l\u1edbp h\u1ecdc) v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ec3 \u0111\u0103ng k\u00fd th\u00eam l\u1edbp h\u1ecdc \u201ctheo th\u1ef1c \u0111\u01a1n g\u1ecdi m\u00f3n l\u1ebb\u201d. Th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong th\u00e0nh ph\u1ed1 c\u1ee7a h\u1ecd, nh\u01b0ng nh\u1eefng d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng li\u00ean quan \u0111\u1ebfn spa, massage v\u00e0 d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p s\u1ebd ti\u1ebfp t\u1ee5c xu\u1ea5t hi\u1ec7n. \u0110\u1ea7u n\u0103m nay, KFit \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 th\u00eam 12 tri\u1ec7u USD, n\u00e2ng t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0 l\u00ean 15,25 tri\u1ec7u USD.<\/span><\/p>\n

C\u1ea3 hai doanh nghi\u1ec7p startup<\/a> n\u00e0y \u0111\u1ec1u \u0111i theo m\u00f4 h\u00ecnh c\u1ee7a ClassPass, ra \u0111\u1eddi t\u1ea1i New York n\u0103m 2013 v\u00e0 hi\u1ec7n \u0111ang \u201cph\u1ee7 s\u00f3ng\u201d 8.000 \u0111\u1ecba \u0111i\u1ec3m tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng m\u00f4 h\u00ecnh chia s\u1ebb l\u01b0\u1ee3ng th\u00e0nh vi\u00ean \u0111\u0103ng k\u00fd nh\u01b0 KFit, GuavaPass v\u00e0 ClassPass s\u1ebd gi\u00fap c\u00e1c ph\u00f2ng t\u1eadp ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 l\u1ea5p \u0111\u1ea7y c\u00e1c l\u1edbp h\u1ecdc c\u1ee7a h\u1ecd. H\u1ee3p t\u00e1c s\u1ebd c\u00f3 l\u1ee3i h\u01a1n, thay v\u00ec c\u1ea1nh tranh.<\/span><\/p>\n

Nhi\u1ec1u \u0111\u1ed1i t\u00e1c c\u1ee7a ClassPass r\u1ea5t h\u1ee9ng kh\u1edfi trong th\u1eddi gian \u0111\u1ea7u nh\u01b0ng sau \u0111\u00f3, m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u00e1c kh\u00f4ng t\u00ecm th\u1ea5y k\u1ebft qu\u1ea3 c\u00f3 l\u1ee3i. Ch\u1ee7 s\u1edf h\u1eefu m\u1ed9t ph\u00f2ng t\u1eadp Pilates \u1edf San Francisco n\u00f3i v\u1edbi t\u1edd Business Insider<\/em> r\u1eb1ng h\u1ecd \u0111\u00e3 d\u1eebng h\u1ee3p t\u00e1c v\u1edbi ClassPass v\u00ec h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng to\u00e0n th\u1eddi gian v\u00e0 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

H\u01a1n n\u1eefa, m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 c\u00e1c doanh nghi\u1ec7p kinh doanh ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c t\u00ecm ki\u1ebfm v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c ph\u00f2ng t\u1eadp c\u0169ng kh\u00f4ng \u0111\u1ee7 c\u00f4ng su\u1ea5t \u0111\u1ec3 ti\u1ebfp nh\u1eadn m\u1ecdi th\u00e0nh vi\u00ean m\u1edbi \u0111ang c\u1ea7n tr\u1ee3 gi\u00fap c\u1ee7a hu\u1ea5n luy\u1ec7n vi\u00ean chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

Nh\u01b0ng Benedict Bernabe, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Beyond Yoga \u2013 m\u1ed9t ph\u00f2ng t\u1eadp yoga c\u00f3 v\u00e0i \u0111\u1ecba \u0111i\u1ec3m \u1edf Metro Manila th\u00ec cho r\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi GuavaPass l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00fang cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. H\u1ecd \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1edbp h\u1ecdc ngo\u00e0i gi\u1edd cao \u0111i\u1ec3m, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u1eeb con s\u1ed1 0 (v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn). \u201cT\u00f4i ch\u1ecdn h\u1ee3p t\u00e1c v\u1edbi GuavaPass v\u00ec \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e0u kh\u00e1t v\u1ecdng c\u1ee7a h\u1ecd v\u00e0 danh s\u00e1ch ph\u00f2ng t\u1eadp \u0111\u01b0\u1ee3c h\u1ecd tuy\u1ec3n ch\u1ecdn c\u0169ng r\u1ea5t gi\u00e0u kh\u00e1t v\u1ecdng\u201d, Benedict Bernabe cho bi\u1ebft.<\/span><\/p>\n

C\u00e1c h\u1ec7 th\u1ed1ng ph\u00f2ng t\u1eadp l\u1edbn h\u01a1n c\u00f3 nhi\u1ec1u ch\u1ed7 tr\u1ed1ng v\u00e0 ngu\u1ed3n l\u1ef1c phong ph\u00fa \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. Tuy nhi\u00ean, v\u1ec1 l\u00e2u d\u00e0i, c\u00e1c ph\u00f2ng t\u1eadp nh\u1ecf h\u01a1n v\u00e0 chuy\u00ean bi\u1ec7t s\u1ebd g\u1eb7p th\u00e1ch th\u1ee9c \u0111\u1ec3 c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u00f4 h\u00ecnh kinh doanh n\u00e0y.<\/span><\/p>\n

C\u00f3 m\u1ed9t \u0111i\u1ec1u r\u1ea5t ch\u1eafc ch\u1eafn, d\u00f9 hai startup<\/a> n\u00e0y c\u00f3 tr\u1edf th\u00e0nh \u201cnh\u1eefng Uber t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh kinh doanh<\/a> luy\u1ec7n t\u1eadp th\u1ec3 d\u1ee5c\u201d hay kh\u00f4ng th\u00ec t\u1ea1i ch\u00e2u \u00c1, ng\u00e0nh n\u00e0y v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

S\u01b0u t\u1ea7m<\/span><\/p>\n

>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m c\u00e1c b\u00e0i vi\u1ebft hay kh\u00e1c, h\u00e3y click v\u00e0o \u0111\u00e2y<\/a><\/span><\/p>\n

>> Kh\u00f3a h\u1ecdc Kh\u1edfi nghi\u1ec7p kinh doanh<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1eed d\u1ee5ng internet \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u, khai th\u00e1c c\u00f4ng su\u1ea5t ch\u01b0a s\u1eed d\u1ee5ng v\u00e0 cung c\u1ea5p to\u00e0n b\u1ed9 d\u1ecbch v\u1ee5 qua con \u0111\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 l\u00e0 c\u00e1ch th\u1ee9c ph\u00e1 v\u1ee1 m\u00f4 h\u00ecnh kinh doanh c\u0169 c\u1ee7a ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n v\u00e0 taxi. H\u00e3y nh\u00ecn v\u00e0o Uber […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-6623","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/6623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=6623"}],"version-history":[{"count":1,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/6623\/revisions"}],"predecessor-version":[{"id":6625,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/6623\/revisions\/6625"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=6623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=6623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=6623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}