{"id":7323,"date":"2018-04-01T17:51:31","date_gmt":"2018-04-01T10:51:31","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=7323"},"modified":"2026-10-01T01:21:48","modified_gmt":"2026-09-30T18:21:48","slug":"khoi-nghiep-tu-dong-no","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/khoi-nghiep-tu-dong-no\/","title":{"rendered":"Starting a business from\u2026 a mountain of debt"},"content":{"rendered":"

The commitment and drive to improve of entrepreneur \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn, a YUP student, have inspired, continue to inspire and will keep inspiring entrepreneurship among younger generations.<\/span><\/p>\n

STARTING A BUSINESS FROM\u2026 A PILE OF DEBT<\/strong><\/span><\/p>\n

At 27, owning and running a successful online consumer goods company thanks to choosing his own approach, \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn has great ambitions for the future.<\/span><\/h2>\n
\n

Ambitious to improve, committed, highly dedicated, and kind: these are the words senior consultant L\u00fd Tr\u01b0\u1eddng Chi\u1ebfn uses to describe his student \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn, founder and CEO of Always Company Limited. After meeting and speaking with this young CEO, I believe Mr. Chi\u1ebfn was not exaggerating.<\/span><\/p>\n

\"dang-thuong-tin\"<\/a><\/p>\n

\u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn<\/span><\/p>\n

From Distributing Flyers to Becoming a Successful CEO<\/strong><\/span><\/p>\n

In 2011, with limited capital and the modest business experience he had accumulated, \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn founded Always Co., Ltd., specializing in online distribution of cosmetics and dietary supplements. \u2018This was not my first company; I had previously tried event organizing and learned many lessons after failing,\u2019 \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn began his story.<\/span><\/p>\n

T\u00edn had aspired to become an entrepreneur since childhood. While studying, he also worked for event companies, doing everything from packaging products and distributing flyers to emceeing and managing teams\u2026 With some experience behind him, at 22 he struck out on his own and established an event company called Always. The market was fiercely competitive, leaving no room for small companies. After a year and a half of struggling, T\u00edn exited with debts exceeding 600 million dong.<\/span><\/p>\n

\u201cAfter a failed start, the pressure of debt was so overwhelming that I pursued anything that could earn money honestly. At the time, phattoroi.vn, a website I had created while working in event management, was performing quite well and had several contracts worth hundreds of millions of VND. Seeing friends succeed in online sales, I shifted entirely to e-commerce. I first sold products from an American brand, then became the exclusive distributor of Sakura cosmetics from Japan, along with several other reputable cosmetics and dietary-supplement brands,\u201d \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn shared.<\/span><\/p>\n

As the business became profitable, in 2012 T\u00edn invited expert L\u00fd Tr\u01b0\u1eddng Chi\u1ebfn to advise him and began building management systems and company culture. \u2018Always future day,\u2019 the 10-year vision, is discussed annually; detailed yearly plans are drawn up for company and individual development, and a goal-management system is established\u2026<\/span><\/p>\n

\u201cOur 10-year goal is for Always to operate in Vietnam and 4 ASEAN markets. At the beginning of month 7, Always Singapore began operations, initially distributing Sakura products and several products originating in Japan. To achieve this goal, T\u00edn began recruiting people and developing a successor team 2 years ago.<\/span><\/p>\n

\"dang-thuong-tin2\"<\/a><\/p>\n

Always Company Limited<\/span><\/p>\n

Think long term<\/strong><\/span><\/p>\n

Young, dynamic, and passionate about building wealth, \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn is determined and confident in his competitive strategy. Compared with companies selling the same products, Always has a much stronger management foundation and company culture. Once its internal capabilities are sufficient, it will break through quickly.<\/span><\/p>\n

Compared with online retail giants such as Tiki and Lazada, Always is not a rival and does not compete directly. It serves its own segment, using flexibility to overcome scale. This agility helped Always through a difficult period when a major brand it was developing successfully ran into trouble and had to recall products.<\/span><\/p>\n

\u2018Sales at that time fell by as much as 60%. I had to call a company-wide meeting, explain the situation, and ask those who could stay with the company for another six months to stand on one side and those who wanted to choose another path to stand on the other. Ninety-eight percent of the employees chose to stay. I was deeply moved and became even more determined to revive sales. Through that incident, Always learned an additional lesson about selecting products for distribution: distribute only products from reputable brands with a long history,\u2019 T\u00edn recounted.<\/span><\/p>\n

Now that the business is stable, the young CEO is focused on investing in people. \u201cIn a few years, I will hand the business over to another CEO. I want to sow seeds, give more, and contribute more to the community. The name Always also points toward endurance, the desire to serve the community, and building wealth sustainably. The government has many policies encouraging entrepreneurship, and the market still offers ample room for young people to try their hand at business. Newcomers to business still have opportunities to succeed if they choose the right field and invest seriously and systematically,\u201d T\u00edn shares.<\/span><\/p>\n

What is admirable about this young entrepreneur from Qu\u1ea3ng Nam is that despite his desire to become wealthy, he prioritizes developing life skills and nurturing the soul. According to T\u00edn, Always is a young team that needs extensive development in both work and life skills. Each year, the company allocates a learning budget, with individual budgets and specific learning plans for everyone from leaders to employees.<\/span><\/p>\n

T\u00edn himself continually learns, updates his knowledge, and applies it to company management. Each month, the company sets aside 5% of profits for charity. On Father's Day and Mother's Day each year, the entire company makes cards carrying loving messages for their parents\u2026 All these activities are voluntary, grounded in love and the responsibility of a young citizen and entrepreneur.<\/span><\/p>\n

Collected<\/span><\/p>\n

Original link:\u00a0http:\/\/nld.com.vn\/kinh-te\/khoi-nghiep-tu-dong-no-2016101400243489.htm<\/a><\/span><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

>> Business Startup Course<\/a><\/span><\/p>\n

>> Business Consulting Program<\/a><\/span><\/p>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> X-Startup \u2013 kh\u00f3a h\u1ecdc kh\u1edfi nghi\u1ec7p \u00abKh\u1edfi Ch\u00e1nh Nghi\u1ec7p\u00bb<\/a> \u00b7 The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Tinh th\u1ea7n d\u1ea5n th\u00e2n, c\u1ea7u ti\u1ebfn c\u1ee7a doanh nh\u00e2n \u0110\u1eb7ng Th\u01b0\u01a1ng T\u00edn – m\u1ed9t h\u1ecdc vi\u00ean c\u1ee7a YUP \u0111\u00e3, \u0111ang v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c truy\u1ec1n c\u1ea3m h\u1ee9ng kh\u1edfi nghi\u1ec7p cho th\u1ebf h\u1ec7 tr\u1ebb. KH\u1edeI NGHI\u1ec6P T\u1eea… \u0110\u1ed0NG N\u1ee2 27 tu\u1ed5i, s\u1edf h\u1eefu v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty kinh doanh h\u00e0ng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn th\u00e0nh […]<\/p>\n","protected":false},"author":1,"featured_media":7326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,129,38],"tags":[],"class_list":["post-7323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-story","category-yup-va-cong-dong"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=7323"}],"version-history":[{"count":9,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7323\/revisions"}],"predecessor-version":[{"id":18101,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7323\/revisions\/18101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/7326"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=7323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=7323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=7323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}