{"id":7409,"date":"2016-02-25T21:36:37","date_gmt":"2016-02-25T14:36:37","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=7409"},"modified":"2016-10-30T06:00:28","modified_gmt":"2016-10-29T23:00:28","slug":"ca-ngu-dong-danh-thuc-giac-mo-ca-sach","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/ca-ngu-dong-danh-thuc-giac-mo-ca-sach\/","title":{"rendered":"\u201cHibernating Fish\u201d Awakens the Dream of Clean Fish"},"content":{"rendered":"

The startup story of Nguy\u1ec5n \u0110\u1ee9c Hi\u1ebfu, a YUP student, and his dream of clean fish for Vietnamese people. Published in Tu\u1ed5i Tr\u1ebb Online.<\/span><\/p>\n

– – –<\/span><\/p>\n

<\/a>\u201cHibernating Fish\u201d Awakens the Dream of Clean Fish<\/strong><\/span><\/p>\n

TT \u2013 A group of students from the same coastal hometown in B\u00ecnh Thu\u1eadn chose fish as the basis of their startup. Producing the clean fish products they have today has required a journey of \u201cblood, sweat, and tears.\u201d<\/span><\/p>\n

\"Customers<\/a><\/p>\n

Customers receive information about the M4S team's \u201chibernating fish\u201d at the store\u00a0<\/span><\/p>\n

\u201dStorage and capital are truly difficult problems we are working to solve. We are entirely self-funded, so holding stock would make warehouse rental and inventory costs substantial relative to our capacity,\u201d said founding member Tr\u1ea7n Anh Ph\u00e1p.<\/span><\/p>\n

They came together for one reason: they could not \u2018stomach\u2019 the sea fish bought in the city because its quality was so different from the fish they ate back home.<\/span><\/p>\n

Preserving Fresh Flavor<\/span><\/strong><\/p>\n

Anyone entering the M4S group's product showroom and store in T\u00e2n B\u00ecnh District, Ho Chi Minh City, for the first time wonders about the words \u201chibernating fish.\u201d<\/span><\/p>\n

Nguy\u1ec5n \u0110\u1ee9c Hi\u1ebfu, one of the team\u2019s founding members, said they came up with the name while looking for a direction for the group. Clean fish was a given, as that was their sole commitment to customers, but calling it only clean fish would not fully convey the team\u2019s goal.<\/span><\/p>\n

\u201c\u2018Hibernating fish\u2019 can be understood as fish temporarily resting in a freezer while retaining the same fresh flavor they had when first caught at sea, right up until they are prepared for the table,\u201d Hi\u1ebfu explained.<\/span><\/p>\n

The First Boxes of Fish Shipped from B\u00ecnh Thu\u1eadn to Ho Chi Minh City During the Startup\u2019s Early Days More Than a Year Ago Also Arrived in Bad Shape.<\/span><\/p>\n

Although boxed and iced in the usual way, even the fish that had not spoiled failed to meet quality expectations upon reaching the city. They changed color, and their loss of freshness was obvious to the naked eye.<\/span><\/p>\n

Providing the cleanest, freshest, tastiest fish without using any preservatives became the guiding principle.<\/span><\/p>\n

For six months, the team searched for an answer, visiting major fishing ports in several provinces and asking contacts who might have information. The answer came from the fishermen who spend their days at sea.<\/span><\/p>\n

\u201cWhen fish are brought in from the sea, their contact with fresh water must be minimized because osmosis can cause them to lose their natural sweetness. Instead, the fish are thoroughly rinsed with a mixture of seawater and ice in a specific ratio,\u201d \u0110\u1ee9c Hi\u1ebfu explained.<\/span><\/p>\n

And so \u201chibernating fish\u201d was born. After preliminary processing\u2014either leaving the fish whole or gutting it\u2014and cleaning it with the seawater-and-ice mixture described above, the fish is frozen before being transported to Ho Chi Minh City. This ensures it retains its original flavor from the moment it was caught at sea, merely entering a temporary hibernation until it reaches each family's dining table.<\/span><\/p>\n

A reward of 20 million \u0111\u1ed3ng if preservatives are found<\/span><\/strong><\/p>\n

Open about their ambitions, team members explain that M4S is wordplay: M stands for I am, 4 for for, and S for S-shaped Vietnam, conveying their dream of clean fish for Vietnam. Committed to clean fish, the team offers a reward of 20 million VND to anyone who finds any preservative or prohibited substance in any of its products.<\/span><\/p>\n

\u201cAt first glance, the precut cobia slices in the store put me somewhat at ease because the flesh was white rather than red or cloudy, showing that only fresh fish could have that color,\u201d said customer L\u00ea Th\u1ecb B\u00edch (T\u00e2n B\u00ecnh District).<\/span><\/p>\n

Meanwhile, Y\u00ean Th\u1ea3o of B\u00ecnh Th\u1ea1nh District said her family often eats fish and is very selective when buying it fresh. Friends introduced her to the shop, and she found the young sellers' approach friendly. After choosing for a while, she bought several varieties for nearly 1 million \u0111\u1ed3ng and said she would send some to her parents in Gia Lai to try.<\/span><\/p>\n

The team\u2019s strength\u2014and challenge\u2014is sourcing fish caught by line or net that same day. This ensures the promised freshness, but even a day of strong winds at sea, let alone the stormy season, makes supply uncertain.<\/span><\/p>\n

Nguy\u1ec5n \u0110\u1ee9c Hi\u1ebfu\u2019s father personally handles sourcing in B\u00ecnh Thu\u1eadn, with food-safety eligibility certified by the provincial Agro-Forestry-Fisheries Quality Assurance Subdepartment. Even initial preparation and packing in B\u00ecnh Thu\u1eadn must follow proper procedures: each fish species requires its own preparation methods within a specific timeframe to preserve the full flavor of the sea, as the team intends.<\/span><\/p>\n

For sales in Ho Chi Minh City, the group rented a better space for a clean-fish store on T\u00e2n S\u01a1n H\u00f2a Street beside Ph\u1ea1m V\u0103n Hai Market in T\u00e2n B\u00ecnh District. It is gradually becoming a familiar destination for customers and also offers free home delivery.<\/span><\/p>\n

The Quiet Investor<\/strong><\/span><\/p>\n

An investor who requested anonymity initially contributed more than VND 600 million to support the team's activities without setting any requirements and plans to increase the investment soon. The investor's only condition is that the team boldly challenge themselves, so at least they gain entrepreneurial experience.<\/span><\/p>\n

According to Tu\u1ed5i Tr\u1ebb Online<\/span><\/p>\n

Original article link:\u00a0http:\/\/tuoitre.vn\/tin\/nhip-song-tre\/20160301\/ca-ngu-dong-danh-thuc-giac-mo-ca-sach\/1059619.html<\/a><\/span><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

>> Business Startup Course<\/a><\/span><\/p>\n

>> Business Consulting Program<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

C\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n\u00a0Nguy\u1ec5n \u0110\u1ee9c Hi\u1ebfu – m\u1ed9t h\u1ecdc vi\u00ean c\u1ee7a YUP – v\u1ec1 gi\u1ea5c m\u01a1 c\u00e1 s\u1ea1ch d\u00e0nh cho ng\u01b0\u1eddi Vi\u1ec7t. B\u00e0i \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean B\u00e1o Tu\u1ed5i Tr\u1ebb Online. – – – “C\u00e1 ng\u1ee7 \u0111\u00f4ng” \u0111\u00e1nh th\u1ee9c gi\u1ea5c m\u01a1 c\u00e1 s\u1ea1ch TT – M\u1ed9t nh\u00f3m sinh vi\u00ean c\u00f9ng qu\u00ea bi\u1ec3n B\u00ecnh Thu\u1eadn […]<\/p>\n","protected":false},"author":1,"featured_media":7411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,129],"tags":[],"class_list":["post-7409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-story"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=7409"}],"version-history":[{"count":5,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7409\/revisions"}],"predecessor-version":[{"id":7416,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7409\/revisions\/7416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/7411"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=7409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=7409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=7409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}