{"id":7835,"date":"2016-12-01T08:49:33","date_gmt":"2016-12-01T01:49:33","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=7835"},"modified":"2016-12-01T08:49:33","modified_gmt":"2016-12-01T01:49:33","slug":"trieu-phu-ban-tam","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/trieu-phu-ban-tam\/","title":{"rendered":"The Toothpick-Selling Millionaire"},"content":{"rendered":"

Starting from nothing and once forced to leave school because his family was too poor, Nguy\u1ec5n B\u00e1ch Tr\u01b0\u1eddng rose to become the owner of a business employing over 100 people, with revenue of 3 billion\/year.<\/span><\/p>\n

\n

Dropping out because of poverty<\/strong><\/span><\/p>\n

Nguy\u1ec5n B\u00e1ch Tr\u01b0\u1eddng (born in 1987), from Ho\u00e0i \u0110\u1ee9c (Hanoi), owns Tr\u01b0\u1eddng Th\u1ecbnh, the district\u2019s largest giang-bamboo toothpick production facility, with sales of nearly 40 tons per year.<\/span><\/p>\n

Born and raised in a poor family, he had to take 1 semester off in grade 8 to make candles and earn money to help his parents. After completing upper secondary school, Tr\u01b0\u1eddng decided to enlist, continue learning on his own, and nurture his future business ambitions.<\/span><\/p>\n

Discharged from the military in 2008, Nguy\u1ec5n B\u00e1ch Tr\u01b0\u1eddng returned home and followed his family's traditional toothpick-making trade. He sought his own path, putting trustworthiness first: \u201cToothpicks clean our teeth, so why shouldn't there be clean, nontoxic toothpicks?\u201d<\/span><\/p>\n

\"nguyen-bach-truong\"<\/a><\/p>\n

Mr. Nguy\u1ec5n B\u00e1ch Tr\u01b0\u1eddng<\/span><\/p>\n

After marrying, Tr\u01b0\u1eddng and his wife sold the several hundred kilograms of toothpicks his mother gave them for VND 5 million to start their business. It was not much capital, but Tr\u01b0\u1eddng has always been grateful to his mother: \u201cPeople say it is better to give a fishing rod for a livelihood than a fish.\u201d<\/span><\/p>\n

From Self-Taught Online Knowledge About Markets and Competition in business<\/a>, Tr\u01b0\u1eddng applied it in practice. For the first two years, he produced and sold toothpicks directly to local stores. This was the hardest period, as sales remained poor without an established brand or reputation. He recalled, \u201cSometimes I traveled 10\u201320 km pitching products, only to be rejected. With no money, I dared not eat when hungry or drink when thirsty.\u201d<\/span><\/p>\n

\u2018Some people turned me down as many as three times, but I did not lose heart. I believed that one day they would accept the product. There were also times when I traveled far but sold only 10 packets of toothpicks, which were worth very little. Many times I became discouraged and thought about giving up to work for someone else, but then I kept persevering. I remember how happy my wife and I were when we received our first order for 200 packets of toothpicks. That also motivated me to try harder,\u2019 Tr\u01b0\u1eddng confided.\u00a0<\/span><\/p>\n

During his first 2 years in business, B\u00e1ch Tr\u01b0\u1eddng faced mounting difficulties: no capital, poor facilities, limited equipment, and little management experience. To stay in the trade, Tr\u01b0\u1eddng and his wife sometimes bought a sugarcane juicer to earn extra income.\u00a0<\/span><\/p>\n

From selling toothpicks on the street to earning hundreds of millions a month<\/strong><\/span><\/p>\n

From a young man peddling toothpicks along the streets, B\u00e1ch Tr\u01b0\u1eddng has become the owner of a well-known bamboo-toothpick workshop generating 3 billion in annual revenue.<\/span><\/p>\n

He succeeded with the idea of creating VIP toothpicks from giang bamboo instead of ordinary bamboo. Tr\u01b0\u1eddng's giang toothpicks have round, polished shafts and smooth tips. B\u00e1ch Tr\u01b0\u1eddng shared: \u201cGiang bamboo is flexible, tough, and fragrant, so it costs more.\u201d\u00a0<\/span><\/p>\n

The owner, born in the 1980s, took a year to introduce giang bamboo toothpicks to the Vietnamese market. His production facility now creates jobs primarily for women and children in the area. B\u00e1ch Tr\u01b0\u1eddng buys giang bamboo and distributes it to households to strip into strands by hand. The strands are then sent to the workshop for quality selection, trimming, drying and packaging.<\/span><\/p>\n

One of the most important processes in making toothpicks is drying. He explained: \u201cGiang bamboo is a fresh raw material, so it must be dried using gas for 10 minutes. If the drying technique meets standards, the toothpicks will keep for 6 months\u20131 year; otherwise, they quickly spoil and grow mold. Giang bamboo toothpicks are not bleached with sulfur, retaining their green color and fragrance to provide a safe product with the best practical value.\u201d<\/span><\/p>\n

Alongside toothpick quality, Tr\u01b0\u1eddng focuses on designing the appearance of this seemingly tiny, simple product. Tr\u01b0\u1eddng Th\u1ecbnh toothpicks are divided into 7 types, notably wedding toothpicks and blister-packed toothpicks. The wedding toothpicks have striking red-and-yellow packaging. The 8X-generation owner believes: \u201cAs living standards rise, consumers want products that are not only good but also beautiful.\u201d<\/span><\/p>\n

Tr\u01b0\u1eddng\u2019s toothpicks currently sell for around 1000 per pack and 6000 per box. He provides jobs for 10 workers at the workshop and 100 people working from home in C\u00e1t Qu\u1ebf, Ho\u00e0i \u0110\u1ee9c District. The workshop is now spacious and well equipped. \u201cAt first, I bought a box-stamping machine for 2 million, but now the workshop\u2019s machinery is worth nearly VND 2 billion,\u201d Tr\u01b0\u1eddng shared.<\/span><\/p>\n

Each month, the Tr\u01b0\u1eddng Th\u1ecbnh production facility sells around 3 tons of toothpicks, generating revenue of 3 billion dong a year for him.<\/span><\/p>\n

The owner, born in the 1980s, hopes to bring his products to southern Vietnam and export to neighboring countries such as Laos, Cambodia and Thailand\u2026<\/span><\/p>\n

Collected<\/span><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

>> Business Startup Course<\/a><\/span><\/p>\n

>> Business Consulting Program<\/a><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Kh\u1edfi nghi\u1ec7p v\u1edbi hai b\u00e0n tay tr\u1eafng, t\u1eebng ngh\u1ec9 h\u1ecdc v\u00ec gia \u0111\u00ecnh qu\u00e1 ngh\u00e8o nh\u01b0ng Nguy\u1ec5n B\u00e1ch Tr\u01b0\u1eddng \u0111\u00e3 v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh \u00f4ng ch\u1ee7 c\u1ee7a h\u01a1n 100 lao \u0111\u1ed9ng, doanh thu 3 t\u1ef7\/n\u0103m. B\u1ecf h\u1ecdc gi\u1eefa ch\u1eebng v\u00ec nh\u00e0 ngh\u00e8o Nguy\u1ec5n B\u00e1ch Tr\u01b0\u1eddng (sinh n\u0103m 1987) t\u1ea1i Ho\u00e0i \u0110\u1ee9c (H\u00e0 N\u1ed9i) l\u00e0 \u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":7837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-7835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=7835"}],"version-history":[{"count":2,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7835\/revisions"}],"predecessor-version":[{"id":7839,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/7835\/revisions\/7839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/7837"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=7835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=7835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=7835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}