{"id":8614,"date":"2017-03-15T07:57:15","date_gmt":"2017-03-15T00:57:15","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=8614"},"modified":"2017-03-15T07:57:15","modified_gmt":"2017-03-15T00:57:15","slug":"muon-lam-tuong-tai-hay-bat-dau-bang-linh-gioi","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/muon-lam-tuong-tai-hay-bat-dau-bang-linh-gioi\/","title":{"rendered":"\u201cTo Become a Great General, Begin by Being a Good Soldier\u201d"},"content":{"rendered":"

The statement above is a forceful affirmation by Nguy\u1ec5n V\u0103n M\u1ef9, Director of L\u1eeda Vi\u1ec7t Travel Company, that \u2018the success of an individual or organization must stem from diligent practice, learning, creativity\u2026 and hard work.\u2019<\/strong><\/span><\/p>\n

\"lua-viet\"<\/a><\/p>\n

As living standards rise, demand for travel grows. Facing many challenges from major travel companies nationwide, L\u1eeda Vi\u1ec7t has still risen to become one of the leading travel companies. This success owes no small part to the decisive, comprehensive leadership of the head of L\u1eeda Vi\u1ec7t.<\/span><\/p>\n

Only by speaking with Nguy\u1ec5n V\u0103n M\u1ef9 can one fully appreciate the dedication of a leader who considers himself a \u2018foot soldier.\u2019 To learn more about this leader who loves reading culture, an editor from Ceobank.vn, part of the Vietnam Records Organization, held an open, sincere conversation with Nguy\u1ec5n V\u0103n M\u1ef9, founder and Director of L\u1eeda Vi\u1ec7t Outdoor Travel Company. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

\u00a0-Hello, could you share the pivotal milestones in your entrepreneurial life?<\/b><\/span><\/p>\n

I would not dare call it a milestone, but the preparation for a turning point in my career began when I was assigned to head the management committee of Thanh \u0110a Summer Camp from 1988 \u2013 1993. It was organized by the Ho Chi Minh City Labor Federation and the city's Communist Youth Union for the children of city officials and public employees. The camp had existed since 1978, but its activities lacked a clear direction. Upon taking on the role, I selected a team, introduced annual themes with suitable activities, and kept improving the program. Although more than 3,000 children attended each year, that was a drop in the ocean compared with the city's child population. Recognizing this enormous demand led me to establish the \u2018L\u1eeda Vi\u1ec7t Outdoor Activities Center\u2019 (TTDNLV) under the city Youth Union in 1995, followed by L\u1eeda Vi\u1ec7t Outdoor Activities Co., Ltd. in 1999.<\/span><\/p>\n

\u2013 What brought you into tourism, and what did you do before that?<\/b><\/b><\/span><\/p>\n

Born and raised among fields, I accompanied my father to help on the farm from a very young age: weeding, tending cattle, collecting firewood\u2026 Gradually, I did every kind of farm work, though I was only just over 10. I received my first month's salary, called an allowance back then, from my \u201cprofession\u201d as a Youth Union official in May 1975; for the entire preceding year, I had been a clandestine operative for the City Youth Union. When TTDNLV was established, it operated experimentally, serving children on a break-even basis. Seeing the children enjoy lively, safe, engaging outings, parents and teachers asked to join. It still operated at break-even because the Center existed in name only and its personnel held concurrent roles. From 1997, it had one full-time employee but served more than 30,000 children and adults. In 1999, it became a company to formalize its status. For many years afterward, it still operated like a community initiative, using its profits for charity.<\/span><\/p>\n

\u2013 What memorable difficulties and challenges did you encounter while starting, building, and developing the L\u1eeda Vi\u1ec7t brand?<\/b><\/b><\/span><\/p>\n

The hardest moment was being forced to choose under the ultimatum: \u201cL\u1eeda Vi\u1ec7t must merge with Thanh Ni\u00ean Tourism\u201d or \u201cLeave the City Youth Union.\u201d A merger was unsuitable because our perspectives and methods differed. Yet leaving to operate independently was difficult because the State had stopped issuing licenses for tourism companies. After consulting colleagues, I decided to leave the City Youth Union after 25 years. Thanks to our earlier social activities and many customers who were retired officials and veteran revolutionaries, the City Youth Union wrote to the City People's Committee, and L\u1eeda Vi\u1ec7t Company received a special exception to be established. Remembering those years of connection, growth and our roots, L\u1eeda Vi\u1ec7t chose 26\/3\/1999 as its founding date.<\/span><\/p>\n

\u2013 Besides L\u1eeda Vi\u1ec7t, we hear many other major names in tourism, such as Saigontourist and Cholontourist\u2026 What has the company done, and what will it do, to keep L\u1eeda Vi\u1ec7t a top choice?<\/b><\/b><\/span><\/p>\n

Alongside major brands such as Saigontourist, Viettravel, Vietnam tourism, Hanoi tourism, Benthanh tourist, and thousands of other established companies, L\u1eeda Vi\u1ec7t remains a choice for many travelers, though we would not dare call it the leading one. With 62 employees and branches only in B\u00ecnh D\u01b0\u01a1ng and Hanoi, L\u1eeda Vi\u1ec7t is tiny compared with many giants, yet its business performance and brand are not small. L\u1eeda Vi\u1ec7t is always \u201cdifferent\u201d\u2014specifically in its people, manner and attitude of service, new tours and routes, social programs, unique \u201ctalk to talk\u201d PR strategy, and care for employees\u2026 At L\u1eeda Vi\u1ec7t, everyone from the top leader to staff works as a tour guide, marketer, and salesperson; some also teach professional skills and write for newspapers\u2026<\/span><\/p>\n

\u2013 Many Vietnamese travel the world, but what about bringing international tourists to Vi\u1ec7t <\/b>Nam, sir? Does L\u1eeda Vi\u1ec7t intend to expand its operations worldwide to promote the image of Vietnamese tourism?<\/b><\/span><\/p>\n

L\u1eeda Vi\u1ec7t currently runs regular tours to ASEAN countries, South Korea, Japan and China\u2026 Tours to the US, Europe and the Middle East\u2026 are currently organized only for groups, rather than on a regular schedule. Its inbound business remains weak. L\u1eeda Vi\u1ec7t hopes that within the next 5 years, outbound and inbound tourism, together with domestic tourism, will form three strong, coordinated pillars. L\u1eeda Vi\u1ec7t always regards tourism as people-to-people diplomacy and cultural ambassadorship, so it places even greater emphasis on people, especially its tour guides.<\/span><\/p>\n

\u2013 In your view, what are Vietnamese tourism's advantages? How can domestic tours become more attractive? What consistent operating and customer-service principles does L\u1eeda Vi\u1ec7t pursue?<\/b><\/b><\/span><\/p>\n

In my view, Vietnamese tourism's greatest strengths are its cuisine and diverse resources. Its weakest point is people, especially those in relevant leadership bodies. However, this assessment is not universally accepted, even within tourism. Outdated, habitual, emotional thinking persists, along with speaking out of turn and flattering leaders. L\u1eeda Vi\u1ec7t employees' operating criteria are the 4 T principles: \u201cPioneering \u2013 Autonomy \u2013 Honesty \u2013 Determination to Win.\u201d Our customer service principle is \u201cBe wherever customers need us and bring them the best services.\u201d For L\u1eeda Vi\u1ec7t, \u201ccustomers are family.\u201d<\/span><\/p>\n

\u2013 In recent years, Vietnam has prioritized tourism development through many activities, such as campaigning for votes for H\u1ea1 Long Bay and selecting a Vietnam Tourism Ambassador\u2026 How do you think Vietnam\u2019s tourism image can best be promoted globally? If possible, whom would you nominate as Tourism Ambassador for Vi\u1ec7t <\/b>Nam?<\/b><\/span><\/p>\n

Vietnamese tourism lacks commanders with Mind<\/i>, there is Scope <\/i>and Decisive,<\/i> dare to act and take responsibility. Tourism PR is ineffective because it focuses too much on appearances and showiness while lacking substance. To invite friends over, first you must clean your house and teach your children and grandchildren to be respectful and polite\u2026 The best PR for Vietnamese tourism is to strive to \u201cbecome the world's kitchen\u201d (Philip Kotler's idea), rectify and improve service quality, starting first with people. If I could nominate a Vietnam Tourism Ambassador, I would invite Professor Dr. Tr\u1ea7n V\u0103n Kh\u00ea, a walking encyclopedia and living monument to Vietnamese cuisine, culture and history, but sadly the Professor has passed away.<\/span><\/p>\n

\u2013 What is the greatest value the company delivers? What is its future development direction?<\/b><\/b>\u00a0<\/span><\/p>\n

The company's greatest value is \u201cCustomer Satisfaction.\u201d Its greatest asset is \u201cThe People Who Built the L\u1eeda Vi\u1ec7t Brand.\u201d Its development direction is to become a comprehensive Top Ten company (currently only domestic), with L\u1eeda Vi\u1ec7t's distinctive style.<\/span><\/p>\n

\u2013 What is most distinctive about the L\u1eeda Vi\u1ec7t brand?<\/b><\/span><\/p>\n

What creates L\u1eeda Vi\u1ec7t's distinctive style and determines its brand value is its PEOPLE, from the board chairman and CEO to every employee. You can understand the \u2018soldiers\u2019 by looking at the \u2018general,\u2019 and vice versa.<\/span><\/p>\n

\u2013 How do you assess the tourism business and the position of Viet <\/b>Nam compared with the region and the world in this field?<\/b><\/span><\/p>\n

Tourism is an integrated business with multiple benefits, both direct and indirect, tangible and intangible, helping drive other industries' development. Vietnam is \u201cleading the bottom group of ASEAN\u201d in tourism. The total number of tourists across 11 ASEAN countries is only equal to France's, despite having 7 times its land area and 9.7 times its population. As Vietnam grows, so do other countries; they are not waiting for us and are moving even faster. There is still so much work to do with all our efforts to break through and join ASEAN's leaders.<\/span><\/p>\n

\u2013 What community-oriented activities has L\u1eeda Vi\u1ec7t carried out, is it carrying out and will it undertake?<\/b><\/b><\/span><\/p>\n

Social activity is one of the priorities in L\u1eeda Vi\u1ec7t's company founding documents. Before its establishment, L\u1eeda Vi\u1ec7t was known for major social activities: city-level festivals such as \u201cPink Smile,\u201d \u201cRepaying Gratitude,\u201d and \u201cGratitude to Mothers\u201d; regional and national gatherings including \u201cChildren Overcoming Difficulties and Excelling in School,\u201d \u201cWomen of Nam B\u1ed9,\u201d \u201cWomen of Southern Vietnam,\u201d and \u201cSouthern Female Youth Volunteers\u201d; and regular activities such as \u201cMid-Autumn Festival Week,\u201d \u201cSanta Claus's Office\u201d in Vietnam, and \u201cSpring Tree.\u201d These activities continue to become deeper, more diverse, and more effective. \u201cMid-Autumn Festival Week 2002,\u201d which served more than 22,000 children over 2 weeks, from B\u1ea1c Li\u00eau to the Central Highlands, along the H\u1ed3 Ch\u00ed Minh Road to Ngh\u1ec7 An and back via National Highway 1, was recognized by Vietkings and awarded a Vietnam Record Cup.<\/span><\/p>\n

\u2013 Besides business, what other passions do you have?<\/b><\/b><\/span><\/p>\n

My professions are travel management, tour guiding, teaching, and journalism, so I must keep learning throughout life. I learn from books and everyone I meet. The easiest way to self-study is reading books, newspapers, and the Internet. Whenever I have free time, I read to \u2018refuel\u2019 for work. My passion is my work: I treat tourism as a kind of \u2018professional religion,\u2019 because \u2018the profession chose me, so I must dedicate myself wholeheartedly to it.\u2019<\/b><\/span><\/p>\n

\u2013 Could you tell us a little about your family life, marriage, and children?<\/b><\/b><\/span><\/p>\n

Like many others, I have a small family, a wife and children. My wife currently works in the same profession. To me, \u2018family is the most precious asset\u2019 and \u2018children are not accessories.\u2019 After exhausting tours and hard working hours, I want to rush home to a peaceful place where my worries ease. I enjoy home-cooked meals and playing with my children and grandchildren.<\/span><\/p>\n

\u2013 What lessons or advice would you like to pass on to the next generation?<\/b><\/b><\/span><\/p>\n

Personally, I have some experience from the school of life, but I would not presume to teach or advise anyone. What I can share with those interested is this: \u201cThe lotus is beautiful because it is nourished by mud and transforms it into a noble fragrance. For me, whatever I do, I must do wholeheartedly. \u201cDo not do to others what you would not want done to you.\u201d<\/i>, meaning do not do to others what you would not want done to yourself. To receive, know how to give\u2026 and nothing is impossible. Willpower sets people apart: \u201cTo Become a Great General, Begin by Being a Good Soldier.\u201d<\/i><\/b><\/span><\/p>\n

Collected<\/span><\/p>\n

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\u00a0<\/span><\/div>","protected":false},"excerpt":{"rendered":"

C\u00e2u n\u00f3i tr\u00ean nh\u01b0 m\u1ed9t l\u1eddi kh\u1eb3ng \u0111\u1ecbnh h\u00f9ng h\u1ed3n c\u1ee7a \u00f4ng Nguy\u1ec5n V\u0103n M\u1ef9 – Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty du l\u1ecbch l\u1eef h\u00e0nh L\u1eeda Vi\u1ec7t\u00a0v\u1ec1 vi\u1ec7c: \u201cS\u1ef1 th\u00e0nh \u0111\u1ea1t m\u1ed9t c\u00e1 nh\u00e2n hay m\u1ed9t \u0111\u01a1n v\u1ecb ph\u1ea3i b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 r\u00e8n luy\u1ec7n, h\u1ecdc h\u1ecfi, s\u00e1ng t\u1ea1o\u2026 ch\u0103m ch\u1ec9\u201d. \u0110\u1eddi s\u1ed1ng c\u00e0ng cao th\u00ec […]<\/p>\n","protected":false},"author":1,"featured_media":8616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-8614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=8614"}],"version-history":[{"count":1,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8614\/revisions"}],"predecessor-version":[{"id":8617,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8614\/revisions\/8617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/8616"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=8614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=8614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=8614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}