{"id":8646,"date":"2017-03-21T09:38:11","date_gmt":"2017-03-21T02:38:11","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=8646"},"modified":"2017-03-21T09:38:11","modified_gmt":"2017-03-21T02:38:11","slug":"thuong-hieu-giay-sshoe-dang-tao-ra-doi-giay-thong-minh-hang-dau-the-gioi","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/thuong-hieu-giay-sshoe-dang-tao-ra-doi-giay-thong-minh-hang-dau-the-gioi\/","title":{"rendered":"The sShoe footwear brand is creating one of the world's leading smart shoes"},"content":{"rendered":"

Recently, a Vietnamese startup launched Vietnamese shoes and declared war on Nike and Adidas, aiming to drive them out of Vietnam. Mr. Ph\u00ed H\u1eefu Thanh Long, a co-founder of shoe brand sShoe, said the team spent more than 15 billion dong researching and launching \u2018the world's smartest shoes.\u2019<\/strong><\/span><\/p>\n

\"sshoe<\/a><\/p>\n

According to Long, Vietnamese brands are increasingly being chosen by consumers, and together with the \u201cVietnamese People Prioritize Vietnamese Goods\u201d campaign, this will provide an opportunity to startup<\/a> starts up.<\/span><\/p>\n

Instead of offering only 8 men's shoe sizes like Adidas, Nike, and Puma\u2026, sShoe researched as many as 20 sizes to ensure a fit for 99% of customers.<\/strong><\/span><\/p>\n

\u201cNike and Adidas use ultra-light EVA soles to reduce shoe weight. Our product is EVA-IP, meaning rubber is added so it does not become soft and mushy like ordinary EVA. The sole holds a sturdy, attractive shape but is inherently ultra-light like Nike and Adidas,\u201d sShoe\u2019s CEO said.<\/span><\/p>\n

With the lightness and flexibility of athletic shoes, this startup's product nevertheless looks like a leather shoe. According to Mr. Long, what distinguishes sShoe from leather shoes\u2014even something major global brands such as Prada have not achieved\u2014is that it does not feel rigid or cause foot pain, and users do not need to hold the heel or bend down, saving 3\u20135 seconds when putting shoes on or taking them off.<\/span><\/p>\n

\"sshoe<\/a><\/p>\n

The startup currently has equipment to measure foot pressure and foot health so users can choose the right size without spending much time trying shoes on.<\/span><\/p>\n

Discussing his strategy, Long said that, for an ordinary product, companies typically select only certain main activities in the value chain, such as focusing on sourcing, sales, and marketing (3 steps), or only on production and distribution (2 steps).<\/span><\/p>\n

Meanwhile, sShoe fully vertically integrates its value chain in 6 steps, starting with product research and development, design, and manufacturing to ensure and control the desired quality. The startup will then open its own chain of exclusive sShoe-branded stores.<\/span><\/p>\n

According to Long, sShoe is positioned as the world's smartest shoe brand, so its identified competitors are world-class footwear companies.\u00a0<\/span><\/p>\n

sShoe Does Not Regard Domestic Footwear Brands as Competitors, Because Its Immediate 2017 Goal Is to Capture 50% of the Premium Men\u2019s Shoe Segment and the Entire Market Within 2\u20133 Years.<\/span><\/p>\n

Collected<\/span><\/p>\n

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>> Business Consulting Program<\/a><\/span><\/p>\n

","protected":false},"excerpt":{"rendered":"

M\u1edbi \u0111\u00e2y, m\u1ed9t startup Vi\u1ec7t \u0111\u00e3 cho ra m\u1eaft s\u1ea3n ph\u1ea9m gi\u00e0y Vi\u1ec7t v\u00e0 tuy\u00ean b\u1ed1 tuy\u00ean chi\u1ebfn \u0111\u00e1nh b\u1eadt Nike, Adidas ra kh\u1ecfi Vi\u1ec7t Nam.\u00a0Anh Ph\u00ed H\u1eefu Thanh Long, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y sShoe cho bi\u1ebft, nh\u00f3m \u0111\u00e3 b\u1ecf ra h\u01a1n 15 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":8649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-8646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=8646"}],"version-history":[{"count":1,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8646\/revisions"}],"predecessor-version":[{"id":8650,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8646\/revisions\/8650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/8649"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=8646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=8646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=8646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}