{"id":8661,"date":"2017-03-27T08:31:30","date_gmt":"2017-03-27T01:31:30","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=8661"},"modified":"2017-03-27T08:31:30","modified_gmt":"2017-03-27T01:31:30","slug":"loi-the-canh-tranh-bat-ngo-cua-san-pham-lam-tu-tre","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/loi-the-canh-tranh-bat-ngo-cua-san-pham-lam-tu-tre\/","title":{"rendered":"The surprising competitive advantage of bamboo products"},"content":{"rendered":"

Pedersen, founding CEO of Cariloha, forged his own path by creating unique bamboo products. Cariloha\u2019s sales increased 600% in its first year alone.<\/span><\/strong><\/p>\n

\"bamboo\"<\/a><\/p>\n

Fashion styles are always among the things that change most over time. In the 1950s, women and men often preferred formal clothing: women commonly wore full skirts, while men wore suits with shirts and dress trousers.<\/span><\/p>\n

Today, dress standards are much more relaxed, and looking polished is no longer as important as dressing comfortably. This is why comfort-focused Athleisure sportswear is increasingly popular. Consumers also prefer soft products that provide comfort and convenience.<\/span><\/p>\n

It took Cariloha\u2019s founding CEO Jeff Pedersen some time to discover this customer trend and need. He asked himself, \u201cWhat can I do to satisfy customers?\u201d<\/span><\/p>\n

In 2007, Pedersen and his company developed a range of travel fashion accessories, including watches, sunglasses, and wallets\u2026 By 2008, Pedersen had opened the first 3 Cariloha stores in Cozumel, Ocho Rios, and St. Thomas. Everyone thought the time had come for comfort-focused travel fashion to take off, but things did not develop as predicted.<\/span><\/p>\n

\u201cWe were far from our earlier projections. Sales fell short of our expectations, and no one knew our brand. As a member of the executive team, I had to visit each store to understand customers' shopping habits and learn what kinds of products they wanted to buy,\u201d Pedersen said.<\/span><\/p>\n

Pedersen visited the store in Cozumel and on the first day noticed customers looking at the company\u2019s watches, going outside to call acquaintances in to look with them, then putting the watches down and leaving. Intrigued, he followed one woman and asked why she had not bought the watch. If she answered, he would give it to her entirely free.<\/span><\/p>\n

The female customer said she had never heard of their brand, while its price matched that of a Fossil watch. Since she already knew Fossil, she chose it instead of the product at Cariloha.<\/span><\/p>\n

After hearing this answer, Pedersen made an extremely important business decision.<\/strong><\/span><\/p>\n

\u201cDo we really need to spend a great deal of time building a brand and competing on price with established companies, or should we choose to explore a different path?\u201d<\/span><\/p>\n

After this moment, Pedersen decided his company would not compete in existing markets but create its own playing field.<\/span><\/p>\n

From that point, he began looking for unique products that could distinguish his company. One day, he met a distributor in Las Vegas who gave him a major idea by presenting a distinctive product\u2014a 4\u00d74 bamboo clock.<\/span><\/p>\n

\u201cI was very surprised at the time,\u201d Pedersen said of the bamboo watch. \u201cThe next morning, I flew to Southern California and ordered 5,000 T-shirts made from\u2026 bamboo. I put them in my stores and, you know, we sold out in just 2 weeks.\u201d<\/span><\/p>\n

After this decision, Pedersen was certain customers wanted not only distinctive products but also comfort when using them, so he made another bold decision. Cariloha would start making socks, sportswear, bedsheets, and more, all from bamboo. Its stores dropped traditional products and focused on bamboo products, turning them into a new trend.<\/span><\/p>\n

Pedersen said their sales increased by as much as 600% in the first year alone. Cariloha now has 60 stores in 14 countries. Pedersen distilled his success into the following 4 factors:<\/span><\/p>\n

\u2013 Create your own market so you do not have to compete with anyone.<\/span><\/p>\n

\u2013 Hire and work with people you trust, enjoy your work, and work with a burning desire to succeed.<\/span><\/p>\n

\u2013 Deliver products customers want.<\/span><\/p>\n

\u2013 Design a perfect in-store experience to build the brand.<\/span><\/p>\n

\u201cWe created a distinctive experience for customers who visit our booths,\u201d Pedersen said. \u201cCustomers enter a new world filled with a range of products made entirely from bamboo.\u201d<\/span><\/p>\n

As soon as you enter, you feel a cool space with a faint, natural bamboo fragrance, enough to sense the difference between these bamboo products and traditional cotton goods. Everything in the store is also made of bamboo, and Pedersen trains employees to believe in the distinctive material behind their brand.<\/span><\/p>\n

Collected<\/span><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

>> Business Startup Course<\/a><\/span><\/p>\n

>> Success Energy Activation Course<\/a><\/span><\/p>\n

>> Business Consulting Program<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Pedersen l\u00e0 CEO s\u00e1ng l\u1eadp Cariloha \u0111\u00e3 m\u1edf ra con \u0111\u01b0\u1eddng \u0111i ri\u00eang cho m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o l\u00e0m t\u1eeb tre. Doanh s\u1ed1 Cariloha \u0111\u00e3 t\u0103ng 600% ch\u1ec9 trong n\u0103m \u0111\u1ea7u ti\u00ean. Phong c\u00e1ch th\u1eddi trang lu\u00f4n l\u00e0 th\u1ee9 thay \u0111\u1ed5i nhi\u1ec1u nh\u1ea5t theo th\u1eddi gian. V\u00e0o nh\u1eefng n\u0103m […]<\/p>\n","protected":false},"author":1,"featured_media":8663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-8661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=8661"}],"version-history":[{"count":1,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8661\/revisions"}],"predecessor-version":[{"id":8664,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8661\/revisions\/8664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=8661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=8661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=8661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}