{"id":8985,"date":"2017-04-27T22:53:36","date_gmt":"2017-04-27T15:53:36","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=8985"},"modified":"2017-04-28T20:37:45","modified_gmt":"2017-04-28T13:37:45","slug":"dac-san-mien-que-y-tuong-nho-nhung-lai-khong-nho","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/dac-san-mien-que-y-tuong-nho-nhung-lai-khong-nho\/","title":{"rendered":"Countryside specialties\u2014a small idea with substantial profits"},"content":{"rendered":"
In the article \u201cCountryside Specialties \u2013 A Small Business Idea with Substantial Profits,\u201d after analyzing its potential, we concluded that the idea is well suited to first-time entrepreneurs with little capital. The article also cited real examples of people who became wealthy through specialties from their hometowns. To learn more about these success stories, please read on.<\/span><\/strong><\/p>\n
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  1. An idea born on the hospital bed of a Ho Chi Minh City University of Economics graduate<\/span><\/li>\n<\/ol>\n

    Sometimes business ideas come entirely by chance, without surveys or costly research\u2014just a flash of inspiration that opens a precious, life-changing opportunity. For Ph\u1ea1m Ho\u00e0ng Ph\u00fac, a graduate born in 1992 from B\u00ecnh \u0110\u1ecbnh, the idea of selling rural specialties took shape right on\u2026 a hospital bed.\"cau-chuyen-thanh-cong-y-tuong-kinh-doanh-nho-dac-san-mien-que-1\"For many people, a traffic accident is certainly not a happy memory, but for Ph\u00fac it was an unforgettable turning point. He recalled that after 2 painful operations that cost him 13kg and left scars crisscrossing his abdomen, his family came from the countryside to visit him as he recovered in hospital, bringing plenty of nourishing food. His favorite was B\u00ecnh \u0110\u1ecbnh chili salt. He said: \u2018An idea I had long forgotten suddenly returned\u2014to bring my hometown\u2019s specialties to provinces and cities nationwide, giving those far from home some comfort for their homesickness and introducing people elsewhere to B\u00ecnh \u0110\u1ecbnh\u2019s delicious food.\u2019 As soon as he left hospital, the young man set about realizing that idea with just VND 5 million. Ph\u00fac and his older sister spent considerable time researching the market, defining the brand and selecting a logo, finally choosing a catchy name for their product: chili salt sauce. Initially, the siblings struggled to choose ingredients, because authentic B\u00ecnh \u0110\u1ecbnh flavor required fresh ingredients, so they had to go directly to the source. Short of capital, Ph\u00fac promoted the product on social media, created a Facebook fan page, developed a detailed step-by-step advertising plan and offered delivery to customers\u2019 doors to build credibility. Gradually, the product became known beyond B\u00ecnh \u0110\u1ecbnh natives living away from home, and customers everywhere liked this distinctive dipping salt. After just 2 months in business, Ph\u00fac made nearly VND 10 million in profit. Ph\u00fac said his chili salt sauce had a distinctive flavor and paired easily with snails, seafood, grilled food and fruit\u2026 so it sold very well, while customers spread the word and helped expand his brand. Ph\u00fac is now planning to bring more B\u00ecnh \u0110\u1ecbnh specialties to people while refining a more professional business process and applying for state permits.<\/span><\/p>\n

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    1. A young woman earns half a billion a year from rural specialties<\/span><\/li>\n<\/ol>\n

      Also born in 1992, Hu\u1ef3nh Th\u1ecb M\u1ef9 Oanh is another example of success from choosing rural specialties as a small-business idea. Unlike Ph\u00fac, she began considering it while working in import-export at a large company, so limited resources created many initial difficulties. Fortunately, her husband supported her and worked alongside her to develop the plan.\"y-tuong-kinh-doanh-nho-dac-san-mien-que-2\"With VND 50 million in hand, Oanh spent most of it renting a shop, buying sales equipment, and hiring delivery staff. She chose specialties from her husband's hometown of Phan Rang, including forest honey, sterculia gum, basil seeds, and garlic. With limited capital, she initially bought only small quantities of each to test customer preferences. Yet the long journey to Saigon raised costs considerably, and the couple had to cover losses in the first months. Fortunately, Oanh's husband worked in IT, saving them website design costs and giving them an effective advertising channel. By month 7, revenue began rising and the constant losses stopped, so they decided to intensify online marketing. Her website is now better known, with hundreds of loyal customers regularly ordering Phan Rang specialties and generating nearly VND 50 million in monthly profit.<\/span><\/p>\n

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      1. After two failures, building a company worth billions of \u0111\u1ed3ng<\/span><\/li>\n<\/ol>\n

        Nguy\u1ec5n Th\u1ecb M\u1ebfn was born in the late 1980s and grew up in \u0110\u00e0 L\u1ea1t, whose mild climate is suitable for many kinds of fruit, including the widely grown persimmon. Her family chose persimmons as their main crop and invested several hundred million dong, only to lose everything because of tricks played by Chinese traders. This family setback troubled M\u1ebfn deeply. To help, she went online and appealed to friends to buy their produce. Although the support was modest, it opened a new path for her: e-commerce, the shortest route for bringing \u0110\u00e0 L\u1ea1t specialties to consumers.\"y-tuong-kinh-doanh-nho-dac-san-mien-que-3\"And then that young woman resolved to learn more about online business, investing 30 million dong in a virtual store with the dream, like so many others, of turning the virtual into reality. But because she lacked experience, she failed again, not only losing her capital but also taking on a sizable debt. Even so, that setback helped her understand e-commerce better and strengthened her determination for her next plan. In 2012, M\u1ebfn set up a website dedicated to selling \u0110\u00e0 L\u1ea1t specialties, initially offering mainly fresh and dried persimmons. To make her website more widely known, she actively posted on classified advertising sites, social media, and so on, gradually bringing more customers to the brand she was building. She shared that, at the time, soft dried persimmons attracted the most interest from foreigners, while Vietnamese customers also frequently bought them as gifts. Her dried persimmons are all made by hand to preserve their natural fragrance, rich sweetness, and just the right chewiness, particularly without added coloring or preservatives. This also means that their price is usually a little higher than elsewhere, but she believes customers will taste the difference. The results were just as she expected: orders increased rapidly, allowing her to earn hundreds of millions each month. Once she had accumulated a reasonable amount of capital, she decided to establish a company and register her own brand to expand the business. She said that in the very first quarter after its establishment, the company's revenue reached 200% of its previous level, while peak holiday months brought her profits of up to 300 million dong. M\u1ebfn also continually brought her products to trade fairs and exhibitions to promote them, while increasing her purchases of persimmons from local farmers and bringing the region's specialties to more people. These are just 3 of the many success stories about selling rural specialties; in reality, many people have transformed their lives through their hometown's simple dishes. One thing all 3 stories have in common is that they chose online business as the first stepping stone for their ideas, because it requires little capital and makes customers easy to reach. Hopefully, these stories will give you more motivation to bring your own hometown specialties to other places.<\/span><\/p>\n

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        >> Great Articles on Entrepreneurship<\/a><\/span><\/p>\n

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        \u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Trong b\u00e0i vi\u1ebft \u00a0\u0111\u1eb7c s\u1ea3n mi\u1ec1n qu\u00ea -\u00dd t\u01b0\u1edfng kinh doanh nh\u1ecf nh\u01b0ng l\u00e3i kh\u00f4ng nh\u1ecf, sau khi ph\u00e2n t\u00edch nh\u1eefng ti\u1ec1m n\u0103ng c\u1ee7a \u00fd t\u01b0\u1edfng n\u00e0y ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh r\u1eb1ng n\u00f3 r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ai m\u1edbi kh\u1edfi nghi\u1ec7p nh\u01b0ng c\u00f3 \u00edt v\u1ed1n. B\u00e0i vi\u1ebft c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 […]<\/p>\n","protected":false},"author":1,"featured_media":8987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-8985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=8985"}],"version-history":[{"count":4,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8985\/revisions"}],"predecessor-version":[{"id":9008,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/8985\/revisions\/9008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/8987"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=8985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=8985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=8985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}