{"id":9284,"date":"2017-05-12T17:01:52","date_gmt":"2017-05-12T10:01:52","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=9284"},"modified":"2026-10-22T07:24:33","modified_gmt":"2026-10-22T00:24:33","slug":"ceo-ta-minh-tuan-chon-nha-dau-tu-nhu-ket-hon-neu-chon-sai-se-thanh-tham-hoa","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/ceo-ta-minh-tuan-chon-nha-dau-tu-nhu-ket-hon-neu-chon-sai-se-thanh-tham-hoa\/","title":{"rendered":"CEO T\u1ea1 Minh Tu\u1ea5n: \u201cChoosing an investor is like getting married; the wrong choice can be disastrous\u201d"},"content":{"rendered":"<div class=\"shapo-detail\" style=\"text-align: justify;\"><strong><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Theo doanh nh\u00e2n 8X <a href=\"https:\/\/inti.foundation\/ta-minh-tuan-saga\/\">T\u1ea1 Minh Tu\u1ea5n<\/a>, m\u1ed1i quan h\u1ec7 gi\u1eefa Start-up v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0 quan h\u1ec7 \u0110\u1ed1i t\u00e1c, kh\u00f4ng ph\u1ea3i quan h\u1ec7 Xin-Cho hay quan h\u1ec7 \u01a0n-Ngh\u0129a. V\u00ec v\u1eady kh\u00f4ng ch\u1ec9 nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ecdn Start-up, m\u00e0 c\u1ea3 Start-up c\u0169ng ph\u1ea3i ch\u1ecdn nh\u00e0 \u0111\u1ea7u t\u01b0.<\/span><\/strong><\/div>\n<div class=\"detail\">\n<div id=\"ctl00_MainContent_Content_DocNhieu1_TinDocNhieu\" class=\"most-detail\" style=\"text-align: justify;\">\n<div class=\"bg-mostread\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"main-detail\">\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" src=\"http:\/\/images.ndh.vn\/Images\/Uploaded\/Share\/2015\/12\/14\/9d42-1.jpg\" alt=\"\" border=\"0\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>T\u1ea1 Minh Tu\u1ea5n, Founder and CEO of HELP International, a Pioneer in Home Healthcare<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">T\u1ea1 Minh Tu\u1ea5n was born in 1988 and studied Industrial Systems Engineering at Ho Chi Minh City University of Technology.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">He is known as a pioneer of the \u201cPersonal Doctor\u201d model in Vietnam. With only a few million dong in capital and an innovative idea, T\u1ea1 Minh Tu\u1ea5n raised billions of dong and successfully built HELP International.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">In 2011, he founded YUP Insitute, a pioneering academy for entrepreneurship training and support in Vietnam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">That same year, T\u1ea1 Minh Tu\u1ea5n became one of Vietnam's 15 exemplary social entrepreneurs, certified by CSIP (Center for Social Initiatives Promotion), the British Council, and the World Bank.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">In 2015, he was honored by Forbes Vietnam among the Top 30 most outstanding young people under 30.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">NDH had a brief conversation with this entrepreneur from the 8X generation to hear his startup experiences.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>\u201cEducating the Market\u201d \u2013 A Challenge for Pioneers<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong><em>As the first person to build the \u201cFamily Doctor\u201d model in Vietnam, what advantages and difficulties do you think pioneering startups face?<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Within difficulties lie advantages, and within advantages lie difficulties. In my personal experience, pioneering startups face the challenge that their business model is still relatively \u201chard to understand\u201d for most of the target market. Turning \u201chard to understand\u201d into \u201ceasy to understand\u201d requires startups to \u201ceducate the market.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Educating the market is usually a very difficult stage requiring a great deal of capital. Changing even one person is hard, yet here you need to change an entire market. It also takes time and your own perseverance, along with a very sound and intelligent approach.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Sometimes, just as we have \u201calmost\u201d educated the market, we run out of capital and die. Our successors then reap all the benefits of that earlier process, stepping over our \u201ccorpse\u201d into the market and needing only a little more capital and time to succeed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Conversely, the opportunity is that if a startup pioneers and successfully educates the market, the market will see its brand as \u2018top of mind\u2019 \u2014 the first brand recalled whenever that need arises. This is a success lesson from existing brands, including Vietnamese ones such as X-men.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The key is to understand the game you are about to enter, make the preparations required for that particular kind of game, and choose the right moment to act.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" src=\"http:\/\/images.ndh.vn\/Images\/Uploaded\/Share\/2015\/12\/14\/c331-1.jpg\" alt=\"\" border=\"0\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>The entrepreneur from the 8X generation is also the founder and Chairman of YUP Insitute entrepreneurship academy<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Choosing an investor is like getting married!<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong><em>With a fairly new idea, you raised many billions of \u0111\u1ed3ng in investment. What advice would you give Start-ups on persuading investors to fund their projects?<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">I think there is plenty of advice out there, but I will not offer advice along the lines of \u201cHow can I get investors to agree to put money into my business?\u201d Or, jokingly, how can I \u201clure\u201d an investor? Instead, what I would like to share is this: Choose the right investor for you!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Because having an investor is like getting married: choose wrongly and everything becomes a disaster. It destroys a startup\u2019s architecture for success. The relationship between a Startup and an investor is a Partnership, not a relationship of Begging and Giving or Gratitude and Obligation. Therefore, investors do not merely choose Startups; Startups must choose investors too. To choose the right investor, review these factors:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>Does this investor fit the startup's goals, culture, core values, management style, and business strategy?<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>Is the startup willing to change one or more of the above criteria to receive investment, or will it defend its core values to the end?<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>Does a startup need angel investors or an investment fund?<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>Is the timing right to receive investment?<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em>Why does the startup need investment? How much investment is needed? What will the money be used for?<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Sometimes the ability to build and develop a future relationship with each other is an important condition. Many \u201cpairs\u201d do not sense this in one another, so even if everything seems very good, they still do not team up.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>At some point, every company must become a \u2018good company\u2019<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><em><strong>Do you see social enterprise as a new direction for young entrepreneurs?<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">I have met many people who tell me, \u201cI dream of becoming an entrepreneur.\u201d I hope that in the future, I will hear many people say, \u201cMy dream is to become a social entrepreneur.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Every company, upon reaching a certain stage of development, must become a \u201cgood\u201d company\u2014a good company\u2014where \u201cgood\u201d means its growth does not conflict with society's sustainable development. Besides creating more jobs, companies come under greater scrutiny and must therefore actively contribute to social activities that bring positive value to the community. Their business models must solve a specific social problem in order to grow. This is not just a form of PR; it seems to be a requirement for continued growth: undertaking activities that contribute to the community, such as CSR programs (corporate social responsibility\u2014reporter's note).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">And most importantly, we must help society move forward together, rather than prosper ourselves while society goes backward. Otherwise, they will be going against nature and be destroyed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Take Alibaba: many sellers of counterfeit branded goods contributed significantly to the company's success. Once successful, however, Alibaba must gradually \u201cclean out\u201d those sellers, willingly or not, even if it temporarily hurts the company itself.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">The challenge here is whether businesses can become 1 \u201cgood company\u201d from the very beginning, without waiting until they are successful or wealthy. And that hope is placed in social enterprises.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Thank you, Tu\u1ea5n!<\/span><\/p>\n<div id=\"main\">\n<div class=\"content-wrap\">\n<div id=\"content\">\n<div class=\"hfeed\">\n<div id=\"post-9275\" class=\"hentry post publish post-1 odd author-admin category-article\">\n<div class=\"post-content\">\n<div class=\"entry-content\">\n<p style=\"text-align: right;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><strong>Collected<\/strong><\/span><\/p>\n<div class=\"news-desc\">\n<div class=\"maincontent\">\n<div class=\"content-detail\">\n<div id=\"abde\">\n<div id=\"main\">\n<div class=\"content-wrap\">\n<div id=\"content\">\n<div class=\"hfeed\">\n<div id=\"post-9195\" class=\"hentry post publish post-1 odd author-admin category-article\">\n<div class=\"post-content\">\n<div class=\"entry-content\">\n<div class=\"knc-content\">\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/article\/\">&gt;&gt; Great Articles on Entrepreneurship<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; Business Startup Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/kich-hoat-nang-luong-thanh-cong\/\">&gt;&gt; Success Energy Activation Course<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><a href=\"http:\/\/yup.edu.vn\/en\/ceo-coach-chuong-trinh-tu-van-kinh-doanh\/\">&gt;&gt; Business Consulting Program<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"footer\"><\/div>\n<\/div>\n<\/div>\n<p data-seo=\"yup-program-link-20261001\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> <a href=\"https:\/\/yup.edu.vn\/en\/x3\/\">X-FundUp \u2013 kh\u00f3a h\u1ecdc g\u1ecdi v\u1ed1n \u00abGi\u1ea3i M\u00e3 C\u01a1 Ch\u1ebf V\u1ed1n\u00bb<\/a> \u00b7 <a href=\"https:\/\/yup.edu.vn\/en\/journey\/\">The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Theo doanh nh\u00e2n 8X T\u1ea1 Minh Tu\u1ea5n, m\u1ed1i quan h\u1ec7 gi\u1eefa Start-up v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0 quan h\u1ec7 \u0110\u1ed1i t\u00e1c, kh\u00f4ng ph\u1ea3i quan h\u1ec7 Xin-Cho hay quan h\u1ec7 \u01a0n-Ngh\u0129a. V\u00ec v\u1eady kh\u00f4ng ch\u1ec9 nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ecdn Start-up, m\u00e0 c\u1ea3 Start-up c\u0169ng ph\u1ea3i ch\u1ecdn nh\u00e0 \u0111\u1ea7u t\u01b0. \u00a0 T\u1ea1 Minh Tu\u1ea5n, nh\u00e0 s\u00e1ng l\u1eadp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-9284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=9284"}],"version-history":[{"count":3,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9284\/revisions"}],"predecessor-version":[{"id":18581,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9284\/revisions\/18581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/9288"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=9284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=9284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=9284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}