{"id":941,"date":"2013-09-10T10:57:36","date_gmt":"2013-09-10T03:57:36","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=941"},"modified":"2015-09-17T19:06:16","modified_gmt":"2015-09-17T12:06:16","slug":"milton-hershey-vi-dang-thanh-cong","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/milton-hershey-vi-dang-thanh-cong\/","title":{"rendered":"MILTON HERSHEY: THE BITTER TASTE OF SUCCESS"},"content":{"rendered":"
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Hershey\u2019s guiding principle developed around the most modern production methods available, under the slogan: \u2018The greatest American chocolate bar.\u2019<\/strong><\/p>\n

One of the world's leading confectionery manufacturers, best known for its \u2018Hershey Kiss\u2019 brand, few can imagine the difficult journey its owner Milton Hershey endured to reach today's position.<\/p>\n

\"1-2\"<\/a><\/p>\n<\/div>\n

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The First Failures<\/strong><\/div>\n
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Milton Hershey's full name was Milton Snavely Hershey, also known as Henry Hershey. He was born into a Protestant family of modest means in a remote part of Pennsylvania.<\/p>\n

While most people around him were content with farm work, Henry Hershey, Milton Hershey's father, was interested in business.<\/p>\n

\"2-1\"<\/a>
\nIn 1872, the teenager Milton Hershey was accepted as an apprentice at a candy factory near Lancaster. By 1876, Hershey had acquired enough skills to enter the candy business on his own.He began with many investments, including oil drilling. However, all those businesses failed, leaving his income highly irregular.<\/em>For a long time, Henry Hershey's various projects forced his family to move from city to city, disrupting his son's schooling.<\/p>\n

He borrowed money from relatives, moved to Philadelphia and began making hard candy and caramel, selling it from a cart. This continued for 6 years, but disputes between him and his father ultimately prevented the business from turning a profit.<\/p>\n

In late 1882, Hershey followed his father west to Colorado. He found a job making caramel at a candy factory.<\/p>\n

While working, he learned to improve candy's flavor by adding fresh milk. Hershey moved from Denver to Chicago and New Orleans, Louisiana, before settling in New York City.<\/p>\n

He worked at a candy factory while also creating his own caramel based on a recipe he discovered in Colorado. Gradually, he opened his own candy company. The business failed because he expanded it too hastily.<\/p>\n

\"3-1\"<\/a><\/p>\n

Success through independence<\/strong>Milton Hershey was very generous, but some still regarded him as a harsh employer who paid workers very little. Sometimes he inspected workers and tried to make them work during breaks.<\/em>He did not even invest in advertising. One story says that, when he saw a Hershey chocolate wrapper discarded on the street, he turned it over to expose the candy's name, as a form of free advertising.<\/p>\n

In 1886, after raising the necessary capital, mainly through acquaintances, Milton Hershey founded the Lancaster Caramel Company. The company grew rapidly, and Hershey soon became wealthy. As Lancaster Caramel expanded, Hershey turned his attention to other areas of food production.<\/p>\n

In 1892, he traveled to Switzerland hoping to learn how to make cheese. During the trip, he discovered how to make milk chocolate.<\/p>\n

The following year, Hershey bought chocolate-making equipment and began selling chocolate alongside caramel. But, willing to experiment with something new, he sold the caramel business to focus solely on chocolate.<\/p>\n

\"4-1\"<\/a><\/p>\n

These objections did not stop Hershey. Milton\u2019s own \u2018Chocolate Town\u2019 continued to be built in his hometown.He did not really want to become wealthier. Instead, he planned to build his own town where workers could earn enough to enjoy life.<\/em>His friends and family all considered it a strange idea. According to Joel Glenn Brenner in \u201cThe Emperors of Chocolate,\u201d his wife thought her husband \u201cshould have his head examined.\u201d<\/p>\n

He opened the chocolate factory in 1905. Work began in the town with neighborhood planning and the naming of Hershey's main streets: Chocolate Avenue and Cocoa Avenue.<\/p>\n

Workers moved into the homes he had built for them. Hershey served as the city's firefighter, police officer, and mayor.<\/p>\n

At the factory, Hershey and his employees perfected milk chocolate and began selling it in the United States. Hershey\u2019s modern factory accelerated production of milk chocolate, which had previously been handmade.<\/p>\n

\"5-1\"<\/a>
\nToday, Hershey, Pennsylvania, known as the \u2018sweetest city,\u2019 continues to be preserved and developed by members of the family. Although much time has passed, Milton Hershey\u2019s original dedication and vision have become the group\u2019s guiding business principles.\"\"<\/a>\"\"<\/a>Hershey put a veteran employee, William Murrie, in charge of the business, while he and his wife continued their travels.<\/em>They also used their wealth to open the Hershey Industrial School for orphans. In a 1923 interview withNew York Times<\/em>, Hershey explained why he founded the school: \u201cI have no heir, so I want orphan boys in America to become my heirs.\u201d<\/p>\n<\/div>\n

Source: TH\u1edcI B\u00c1O KINH DOANH<\/div>\n<\/div>\n
<\/div>","protected":false},"excerpt":{"rendered":"

T\u00f4n ch\u1ec9 c\u1ee7a Hershey \u0111\u00e3 ph\u00e1t tri\u1ec3n d\u1ef1a v\u00e0o nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i nh\u1ea5t c\u00f3 s\u1eb5n, theo kh\u1ea9u hi\u1ec7u: \u201cThanh s\u00f4c\u00f4la M\u1ef9 tuy\u1ec7t v\u1eddi nh\u1ea5t\u201d. L\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 ng\u1ecdt h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u \u201cn\u1ee5 h\u00f4n Hershey\u201d (\u201cHershey Kiss\u201d), […]<\/p>\n","protected":false},"author":1,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,16],"tags":[],"class_list":["post-941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-bao-chi"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=941"}],"version-history":[{"count":5,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/941\/revisions"}],"predecessor-version":[{"id":5540,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/941\/revisions\/5540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/943"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}