{"id":9594,"date":"2017-06-14T18:30:50","date_gmt":"2017-06-14T11:30:50","guid":{"rendered":"http:\/\/yup.edu.vn\/?p=9594"},"modified":"2026-10-01T01:25:03","modified_gmt":"2026-09-30T18:25:03","slug":"13-dieu-nhat-dinh-phai-biet-khi-khoi-nghiep-phan-1","status":"publish","type":"post","link":"https:\/\/yup.edu.vn\/en\/13-dieu-nhat-dinh-phai-biet-khi-khoi-nghiep-phan-1\/","title":{"rendered":"13 things you absolutely must know when starting a business \u2013 Part 1"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">One thing entrepreneurs must always learn from Paul Buchheit is this: it is better to make a few people truly happy than many people only half happy. I once told a journalist that if I could tell entrepreneurs only 10 things, that would be one of them. So what are the other 9?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 And then, when I listed them, there were as many as 13:<\/span><\/p>\n<p class=\"separator\" style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">1. Choose a Good Co-founder<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 \u00a0A co-founder is likened to a startup\u2019s real estate location. You can change <b>any <\/b>anything in the house except <b>position<\/b> of it. In a startup model, we can change the idea easily, but changing your co-founder is <b>extremely difficult<\/b>. A startup model's success is the responsibility and function of its creators.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">2. Get started quickly<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 \u00a0Starting quickly does not mean producing a lot, but getting your product to market quickly, because you can only truly improve it once it is released. Launching teaches you what to build as you realize how you are wasting time. Its greatest value is showing you how to attract customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">3. Let your idea grow<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 \u00a0This is like the second half of launching quickly. Launch quickly and iterate. It would be a major mistake to break a startup model by focusing only on flashy ideas <b>initially.<\/b> Usually, ideas <b>wonderful<\/b> are always discovered during practical implementation.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">4. Understand customers<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 \u00a0You can imagine the value a startup creates as a rectangle, with one side representing the number of users and the other representing how much you actually improve their lives. The second dimension is difficult to control <b>most<\/b>. Indeed, growth in the first side depends on how well you handle the second. As in science, hardware cannot answer the question but shows what users lack. The better you understand users <b>how much<\/b>, the higher the success rate <b>that much<\/b>. That is why successful startups often make what their founders need.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">5. Have a few people like you rather than many with conflicting feelings<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 \u00a0Wanting a large number of users to love you is an ideal, but you cannot achieve it immediately. At first, you must choose between meeting <b>all<\/b> the needs of <b>the few <\/b>\u00a0potential customers with a response <b>the few<\/b> the needs of <b>all <\/b>potential customers. Choose the first approach. It expands the customer base rather than increasing satisfaction. If you think you have reached 85% perfection, how do you know it is not 70% or even just 10%? Meanwhile, it is easy to know how many customers you have.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">6. Provide surprisingly good customer service<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0 \u00a0 \u00a0Customers in the past were often \u201c<b>mistreatment<\/b>\u2018. Monopoly companies will have a customer service <b>extremely bad<\/b>. Such experiences can extinguish your wonderful ideas. Make your customer service not merely good, but so good that<b> surprised<\/b>. Make people happy in your own way. In the earliest startup stages, we must pay ourselves to deliver service beyond the business's scale, but that is how we understand and acquire customers.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<div>\n<div id=\"globalContainer\" class=\"uiContextualLayerParent\">\n<div id=\"content\" class=\"fb_content clearfix\">\n<div id=\"mainContainer\">\n<div class=\"clearfix\">\n<div class=\"_1qkq _1ql0\">\n<div id=\"content_container\" class=\"_3-8y\">\n<div class=\"clearfix\">\n<div id=\"pagelet_timeline_main_column\" class=\"_1qkq _1qkx\">\n<div id=\"u_0_2x\">\n<div class=\"_1xnd\">\n<div class=\"_4-u2 _4-u8\">\n<div class=\"permalinkPost\">\n<div class=\"_5pcb\">\n<div id=\"u_0_2l\" class=\"_4-u2 mbm _4mrt _5jmm _5pat _5v3q _4-u8\" data-fte=\"1\" data-ftr=\"1\" data-insertion-position=\"0\">\n<div id=\"u_0_2m\" class=\"_3ccb\" data-gt=\"{&quot;type&quot;:&quot;click2canvas&quot;,&quot;fbsource&quot;:703,&quot;ref&quot;:&quot;nf_generic&quot;}\">\n<div class=\"fbUserContent _5pcr\">\n<div class=\"_1dwg _1w_m\">\n<div>\n<p class=\"p-source source2\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><strong>Collected<\/strong><\/span><\/p>\n<div class=\"news-desc\">\n<div class=\"maincontent\">\n<div class=\"content-detail\">\n<div id=\"abde\">\n<div id=\"main\">\n<div class=\"content-wrap\">\n<div id=\"content\">\n<div class=\"hfeed\">\n<div id=\"post-9195\" class=\"hentry post publish post-1 odd author-admin category-article\">\n<div class=\"post-content\">\n<div class=\"entry-content\">\n<p class=\"knc-content\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><a href=\"http:\/\/yup.edu.vn\/en\/article\/\">&gt;&gt; Great Articles on Entrepreneurship<\/a><\/span><\/p>\n<p class=\"knc-content\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><a href=\"http:\/\/yup.edu.vn\/en\/x-startup\/\">&gt;&gt; Business Startup Course<\/a><\/span><\/p>\n<p class=\"knc-content\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><a href=\"http:\/\/yup.edu.vn\/en\/kich-hoat-nang-luong-thanh-cong\/\">&gt;&gt; Success Energy Activation Course<\/a><\/span><\/p>\n<p class=\"knc-content\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\"><a href=\"http:\/\/yup.edu.vn\/en\/ceo-coach-chuong-trinh-tu-van-kinh-doanh\/\">&gt;&gt; Business Consulting Program<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"photos_snowlift\" class=\"_n8 _3qx _4d3w fbPhotoSnowlift fbxPhoto _u77 _2nw8 uiLayer fullScreenAvailable _3qw pagingReady\" style=\"text-align: justify;\" tabindex=\"-1\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0<\/span><\/p>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\">\n<p class=\"jp-relatedposts-items jp-relatedposts-items-minimal\" style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: 'times new roman', times, serif;\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<p data-seo=\"yup-program-link-20261001\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean quan t\u1ea1i YUP Education:<\/strong> <a href=\"https:\/\/yup.edu.vn\/en\/x1\/\">X-Startup \u2013 kh\u00f3a h\u1ecdc kh\u1edfi nghi\u1ec7p \u00abKh\u1edfi Ch\u00e1nh Nghi\u1ec7p\u00bb<\/a> \u00b7 <a href=\"https:\/\/yup.edu.vn\/en\/journey\/\">The Journey \u2013 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nh\u00e2n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p lu\u00f4n lu\u00f4n ph\u1ea3i h\u1ecdc t\u1eeb Paul Buchheit l\u00e0: S\u1ebd t\u1ed1t h\u01a1n n\u1ebfu khi\u1ebfn m\u1ed9t v\u00e0i ng\u01b0\u1eddi th\u1ef1c s\u1ef1 vui v\u1ebb h\u01a1n l\u00e0 khi\u1ebfn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi vui v\u1ebb n\u1eeda v\u1eddi. T\u00f4i c\u0169ng \u0111\u00e3 t\u1eebng n\u00f3i v\u1edbi m\u1ed9t ph\u00f3ng vi\u00ean r\u1eb1ng n\u1ebfu t\u00f4i ch\u1ec9 c\u00f3 th\u1ec3 n\u00f3i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-9594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=9594"}],"version-history":[{"count":2,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9594\/revisions"}],"predecessor-version":[{"id":18206,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/posts\/9594\/revisions\/18206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media\/9595"}],"wp:attachment":[{"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=9594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=9594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yup.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=9594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}