This book differs from ordinary career or entrepreneurship books because it applies ethical and spiritual practices to starting a business and developing a career. It should therefore be called starting a right-livelihood business, rather than simply starting a business.

The book is a guiding map for anyone still questioning humanity, death, life, awakening, and more on the journey toward true happiness and their own best essence.

The book is for anyone intending to start a business, and is especially useful for those already on that path, because its problems and solutions are practical for each type of business.

This book follows the journey of a young man approaching 30, with impressive achievements and a tireless determination to establish the standing and stature of Vietnamese entrepreneurship worldwide.