Some customers are never satisfied, no matter what you do to please them. When a customer gives negative feedback about your store or work, it is important to decide how valid it is and make the improvements indicated. But some people habitually criticize and complain about everything because nothing is good enough for them. It is best to avoid these bad customers whenever possible.
If you have been in business for a while, you have probably had at least one bad customer. Some entrepreneurs seem born with an invisible force that repels bad customers, while others attract them like a picnic lunch attracts ants.
If you are the second type, there is still hope. You too can learn to identify bad customers before they drain your time and your business’s.
There are many types of bad customers, classified by particular irritating traits. Here are 6 of them:
1. People Who Waste Time
Time is money, and your company's financial success depends on using it effectively. Customers who say they want one thing and then repeatedly change their minds after you have delivered exactly what they said they needed waste your time and reduce your productivity. Each day has only so many hours, so do not squander them on bad customers who continually disrupt your workflow.
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2. Energy drainers
Along with time, energy is an entrepreneur's most valuable and readily marketable commodity. Closed-minded, uncooperative, or unpleasant customers drain your energy. Their tactics range from persistent passive aggression to verbal insults and abuse. Worst of all, their negativity can spread. Stay away from these vampires before they ‘suck your blood.’
3. People who like to haggle over every little thing
Customers who continually press you to lower your fees do not truly value—and never will value—what you provide. There are exceptions, however. Customers trying to grow their businesses may have limited capital or may be working for a cause you enthusiastically support. Be aware of what truly matters to you and set clear boundaries on whether to accept such ‘charitable’ cases.
4. People who hesitate to buy
Some people like to shop around and consider every option before deciding how to spend their money. There is certainly nothing wrong with that, as long as their actions show they are serious about finding the right fit for their particular needs. Be careful. Their indecision may be a warning that they will repeat that behavior once you begin doing business together.
5. People who criticize and complain
Some customers are never satisfied, no matter what you do to please them. When a customer gives negative feedback about your store or work, it is important to decide how valid it is and make the improvements indicated. But some people habitually criticize and complain about everything because nothing is good enough for them. It is best to avoid these bad customers whenever possible.
6. Late payers
You are running a company, which requires steady cash flow, so customers who do not pay invoices on time undermine your financial stability. Perhaps more importantly, people who continually delay payment do not fully recognize the value you bring to their companies. When customers miss payment deadlines, stand firm. If you have fulfilled your responsibilities, they must fulfill theirs. Repeated late payers are far from ideal customers.
To run a successful business, you cannot spend time nurturing bad customers. Avoid (or remove) them, and you will be free to focus on interesting customers who properly appreciate you.
