Steve Jobs was an “icon” of the global technology industry. His career, with its many ups and downs, continues to offer us valuable lessons. Email marketers can find plenty of useful advice in Steve Jobs's own life.
1. Choose Simplicity
For Jobs, simplicity was sophistication. To create products highlighting the most essential tools, he often said ‘no’ to ‘decorative’ features. This is clearly reflected in all Apple products.
Lesson email marketing: Design simple, striking templates that encourage customers to act.
2. Always learn with a beginner's mind
Jobs was deeply drawn to the Buddhist phrase “Beginner's mind”: learning with the pure mind of a beginner, always eager to discover new things. You too should approach everything with an open mind and experience it as though for the first time.
Lesson email marketing: For each email marketing campaign, conduct thorough research and surveys to gain customer insights. Do not skip this step because you assume you already understand customers well!
3. Expect excellent performance
Over its 35 years, Apple has become one of the world's largest and most powerful companies, with more than 50.000 employees, annual sales of 100 billion USD, growth of 60% per year, and new global “hit” products every year. The company achieved this because Jobs always expected and accepted only perfection. In your career, you should do the same: always aspire to and strive to demonstrate your own excellence.
Lesson email marketing: Always measure, analyze and test your email marketing campaigns to learn from experience and achieve successful, outstanding campaigns.
4. Focus on selecting and nurturing talent
Apple has a senior organization called the ‘top 100,’ a group of the company’s strategic leaders. This group regularly admits lower-level employees with strong skills and good ideas. This demonstrates Apple’s emphasis on nurturing and rewarding talent. Leaders can take inspiration from this approach.
Lesson email marketing: Email marketing combines multiple departments: IT, copywriting and design. These departments should work together and develop original ideas.
5. Believe in and persevere with seemingly “impossible” projects
For 10 million USD, Jobs bought George Lucas's graphics company when the field was still very new, later renaming it Pixar. In 2006, he sold Pixar to the Walt Disney Group in a deal worth 7.4 billion USD and became Disney's largest individual shareholder, holding 7% of its stock, worth 3 billion USD. This can be considered the most profitable investment of the former Apple CEO's life.
Jobs' story shows that even when others fail to see a project's potential, if you can see it, believe in it, and pursue it persistently, you will succeed.
Lesson email marketing: The advice here is to persistently follow up with customers.
6. Do not fear differences
Apple's retail chain illustrates this. Shareholders once considered it a major risk to the company, but Jobs saw it differently. He emphasized such differences in achieving success. “Innovation distinguishes between a leader and a follower,” Jobs said.
Therefore, do not be hesitant when your ideas and actions differ from others', as long as you can demonstrate that this difference is the key to your success.
Lesson email marketing: Keep creating and innovating in your email marketing campaigns. For each campaign, you can create multiple templates with different subject lines to bring freshness and attract customers.
7. Love your work
Jobs said: “The only way to do great work is to love and be passionate about what you want to do. If you have not yet found the work you truly want to pursue, keep searching. Your heart will recognize it when you find it.” Remember, without affection for your work, you cannot create innovation.
Lesson email marketing: Find small joys in this work, day after day, and do it with passion.
Wishing you success!
Source: http://vinacontact.com/
