HOT DOG ONLINE
Hot dogs are a fast food we all know, but is there even 1 Vietnamese brand for this dish yet? That was the question the 2 Founders of Hot Dog Joy, Thanh Tùng and Thảo, shared with YUP! when we first met at YUP!
Sharing a love of the food industry and late-night snacks, and following their first unsuccessful attempt at selling Panna Cotta, Nguyễn Thanh Tùng's project team continued its entrepreneurial journey more systematically with a new product, Hot Dog Joy
The business idea began with the thought: Why not target fast food? Because this segment is easy to replicate?
One strength of his hot dogs is the choice of 6 sauces. These sauces mainly originate from Vietnamese family meals. With their own recipes
The current menu has 6 items, priced from VND 19.000-24.000 for individual hot dogs and VND 37.000-42.000 for combos.
Although he already had a fairly stable job as a Merchandiser at Nhà Bè Garment Corporation, he still wanted to start a business to take control of his own finances without being dependent
12/11/2014: He and his friend founded Hot Dog Joy and tested the market
Results to date show that an average of 9/10 people give positive feedback: “Tasty and not tiring to eat”
In terms of figures, revenue during the 2-month market-testing period ranged from VND 500,000 to VND 1,000,000 per day.
YUP! acts as a strategic adviser and intermediary for meeting investors
He has not thought much about a vision or mission yet, mainly wanting to achieve his immediate goals well first
The distinctive feature is ‘real tough’—imagery that accurately reflects the product's qualities
The meaning of “Real touch”
As children, whenever we held a favorite snack packet, a fragrant packet of noodles or a box of rich chocolate, especially with such appealing packaging pictures, imagining the moment we could enjoy food just like the pictures was delightful. But the words “Images are for illustration purposes only” spoiled everything. Gradually, that phrase became a social joke.
Those moments of “disappointment” gave rise to “real touch,” the core value of the JOY brand, carrying the simplest meaning: “Images are NOT merely illustrative.”
The lesson he learned from his own entrepreneurial journey: Entrepreneurship is 1 upside-down world where we must suffer first before happiness comes later. The bottom of hell is heaven itself
Please send all cooperation and investment inquiries concerning the Hot Dog Joy project to: wow@yup.edu.vn
