The world's leading beverage brand Cola-Cola turns 125. Throughout that time, its production formula and logo have never changed.
Most products in the world must continually improve their production technology to maintain their position and grow. Coca-Cola is one of the very few products that has stayed true to its original, perfect formula while continuing to attract customers for more than a century.
Even Coca-Cola's flowing red lettering logo has remained unchanged since its introduction.
First introduced in 1886, Coca-Cola traveled a difficult road before becoming the world's most beloved beverage brand.
Coca-Cola is now present in 200 countries, generating around USD 74 billion in annual revenue, and at least 11,000 people consume this carbonated drink every 1 second.
Coca-Cola’s first advertising poster, titled New Breakthrough (Refreshing Endorsement), debuted in 1900 when Coke began selling in pharmacies.
The advertising poster features Hilda Clark, an actress and singer who was very famous at the time. This marked the arrival of celebrities in advertising materials.
A glass of Coke cost just 5 cents at the time. Surprisingly, that price remained unchanged for another 40 years.
Coca-Cola's creator was pharmacist John Styth Pemberton, who owned a private laboratory and pharmacy. His original aim was to make a syrup to relieve headaches and fatigue. Yet even he did not expect to give the world such an exceptional refreshing drink.
Coca-Cola's bottle design has changed many times over its 125-year history, but the brand logo remains unchanged.
This beverage's most important ingredient is essential oil from the leaves and fruit of the kola tree, found only in South American tropical forests. The caffeine and cocaine in kola essential oil give Coca-Cola its refreshing and fatigue-fighting effects.
Pemberton's chief accountant, Frank M. Robinson, coined the name Coca-Cola from that origin, stylizing the ‘K’ as a ‘C.’
Specially designed limited-edition cans commemorating Coca-Cola’s 125th anniversary.
Competition from rivals has considerably weakened Coca-Cola's position in recent years as its revenue has continually declined and, for the first time, it fell out of BrandFinance's Top 10 most valuable brands in the world.
Coca-Cola's brand value in 2011 was USD 35.8 billion, down USD 9 billion (26%) from 2010, falling from 3rd to 16th place.
Consumers' shift toward non-carbonated, healthier drinks caused Coca-Cola's market share to fall last year. The beverage company's market capitalization also declined by USD 18.3 billion, nearly 20%, from USD 87.8 billion in 2010 to USD 69.5 billion.
However, in terms of popularity and brand rating, Coca-Cola remains rated AAA+, the highest level under global standards.
Coca-Cola has also led in advertising volume for more than 1 century, with hundreds of large-scale campaigns worldwide.
The world's leading beverage brand Cola-Cola turns 125. Throughout that time, its production formula and logo have never changed.
Most products in the world must continually improve their production technology to maintain their position and grow. Coca-Cola is one of the very few products that has stayed true to its original, perfect formula while continuing to attract customers for more than a century.
Even Coca-Cola's flowing red lettering logo has remained unchanged since its introduction.
First introduced in 1886, Coca-Cola traveled a difficult road before becoming the world's most beloved beverage brand.
Coca-Cola is now present in 200 countries, generating around USD 74 billion in annual revenue, and at least 11,000 people consume this carbonated drink every 1 second.
Coca-Cola’s first advertising poster, titled New Breakthrough (Refreshing Endorsement), debuted in 1900 when Coke began selling in pharmacies.
The advertising poster features Hilda Clark, an actress and singer who was very famous at the time. This marked the arrival of celebrities in advertising materials.
A glass of Coke cost just 5 cents at the time. Surprisingly, that price remained unchanged for another 40 years.
Coca-Cola's creator was pharmacist John Styth Pemberton, who owned a private laboratory and pharmacy. His original aim was to make a syrup to relieve headaches and fatigue. Yet even he did not expect to give the world such an exceptional refreshing drink.
Coca-Cola's bottle design has changed many times over its 125-year history, but the brand logo remains unchanged.
This beverage's most important ingredient is essential oil from the leaves and fruit of the kola tree, found only in South American tropical forests. The caffeine and cocaine in kola essential oil give Coca-Cola its refreshing and fatigue-fighting effects.
Pemberton's chief accountant, Frank M. Robinson, coined the name Coca-Cola from that origin, stylizing the ‘K’ as a ‘C.’
Specially designed limited-edition cans commemorating Coca-Cola’s 125th anniversary.
Competition from rivals has considerably weakened Coca-Cola's position in recent years as its revenue has continually declined and, for the first time, it fell out of BrandFinance's Top 10 most valuable brands in the world.
Coca-Cola's brand value in 2011 was USD 35.8 billion, down USD 9 billion (26%) from 2010, falling from 3rd to 16th place.
Consumers' shift toward non-carbonated, healthier drinks caused Coca-Cola's market share to fall last year. The beverage company's market capitalization also declined by USD 18.3 billion, nearly 20%, from USD 87.8 billion in 2010 to USD 69.5 billion.
However, in terms of popularity and brand rating, Coca-Cola remains rated AAA+, the highest level under global standards.
Coca-Cola has also led in advertising volume for more than 1 century, with hundreds of large-scale campaigns worldwide.
Happiness Factory – One of Coca-Cola’s Most Popular Advertising Videos.
From another angle, loyalty to the 120-year-old logo is seen as one of this beverage brand’s most regrettable failures.
Critics of Coca-Cola’s logo argued that its red was too glaring and did not evoke the right feeling of a cool, refreshing drink that the Coca-Cola logo should convey.
By contrast, fans of this brand argue that Coca-Cola’s striking, distinctive red naturally makes it more successful than Pepsi’s blue.
Besides Coca-Cola, Heineken is one of the very few products to retain its traditional formula after decades of production. This beer recipe dates to 1864 and has remained unchanged for nearly 150 years.
According to Dvt.vn
