With 16.7 million Twitter followers, billionaire Elon Musk demonstrates that he has been using social media highly effectively for his work.
According to Entrepreneur, technology billionaire Elon Musk uses Twitter to share his reflections on why artificial intelligence should be considered a threat to humanity, provide updates on his 2 companies, SpaceX and Tesla, and, most recently, tell humorous stories about sales for his latest venture, the Boring company.
It is true that this billionaire is undertaking very large projects that arouse considerable public curiosity. However, those are not the only reasons he has become a “force” on Twitter.
Stacy Minero, Twitter's Head of Brand Strategy, believes that beyond the “breaking news” Musk occasionally posts on this account, he has a natural talent for using social media to make both customers and fans feel heard.
Ms. Minero explained: “He responds to tweets from ordinary followers,” and “he connects directly with other users, making people feel special and as though there is something distinctive about them.”
Technology billionaire Elon Musk's Twitter account, with the playful description ‘hat salesman’ below. Screenshot.
These Exchanges Between Elon Musk and Users Do Not Stop at Social Media; They Also Become Real Changes in Everyday Life.
Ms. Minero illustrated this with an exchange between a customer in Connecticut and billionaire Musk. The customer said people in their area were using Tesla charging stations as parking spaces, rather than solely for their intended charging purpose.
“Following this development, billionaire Musk himself established the rule that users may charge their cars for only 30–45 minutes; if they exceed that limit, they will be charged a fee,” Ms. Minero said.
And Twitter’s director of brand strategy commented: ‘That is why genuinely listening to customer feedback is the way to improve both services and products.’
‘Therefore, one of the things you can do on Twitter as a CEO is use it as a live learning laboratory to truly improve your products and services.’
Collected.
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