The startup story of Nguyễn Hoàng Đức, a YUP student, and his clean Vietnamese sausage brand. Published in Dân Việt, the online newspaper of the Central Committee of the Vietnam Farmers' Union.
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9X HEARTTHROB “POCKETS” BILLIONS FROM A CLEAN, QUALITY VIETNAMESE PORK SAUSAGE BRAND
After studying graphic design and then venturing into clean food, 23-year-old “hot boy” Nguyễn Hoàng Đức is beginning to find success, earning billions on his chosen path.
The turning point that made a former graphic design student the owner of a clean Vietnamese sausage business
Nguyễn Hoàng Đức is a former graphic design student at FPT Polytechnic. After graduating, his strong academic record and active involvement in youth activities led the college to retain him as a staff member in its Program Development Department. He is also the founder and operator of DUKES Technology Design Limited Liability Company.
Portrait of the handsome young owner of a clean Vietnamese sausage brand.
Initially, Đức's company focused on information technology and graphic design, the fields in which he had trained. Later, keeping pace with market trends, he decided to expand into marketing consulting for businesses.
“After operating for a while, I saw that many businesses were now developing in this direction. I thought we needed our own path to achieve a breakthrough, so I turned to food technology—partly because it is my family's traditional profession and partly because the market still lacks professionally developed clean-food brands,” Hoàng Đức shared.
The clean Vietnamese sausage production facility run by the family of 23-year-old student Nguyễn Hoàng Đức.
Hoàng Đức said he began building his clean Vietnamese pork sausage brand from the very first steps, applying what he learned at FPT Polytechnic College. “I was trained in graphic design, so I began by creating the brand identity, logo and product packaging… Previously, my family operated informally. Although we already had quality certification and regular customers, there was no specific name or logo, which made the products seem rather ‘handmade’ and failed to convince most customers. With the new identity I created, things began to go smoothly and more people learned about us,” Đức said happily.
For Đức, the greatest stroke of luck was that despite studying Graphic Design, he gained much other knowledge and many skills at his school.
Building a clean Vietnamese sausage brand
The 23-year-old student said: “Alongside specialist knowledge, the most important thing for me was developing marketing thinking in supplementary subjects. Extracurricular activities also taught students many soft skills: time management, organizing work, creative thinking, presenting, persuading customers, and handling images in marketing materials… As a student, I thought it was just fun to know more. Only after starting a business did I realize how valuable these lessons were and how much you would have to sacrifice to learn them.”
Nguyễn Hoàng Đức's clean Vietnamese sausage production facility in Gò Vấp, Ho Chi Minh City.
Đức is currently very busy with his own projects, working at the school while running his own company and building a clean Vietnamese pork sausage brand. “The most important thing is knowing how to divide tasks and manage time properly. During office hours, I work at the school, while someone helps me with the company. In the evening, I spend time with my family and finish any outstanding work. It’s busy, but I feel very happy because I can follow the path I’m passionate about,” Đức said of his day.
Nguyễn Hoàng Đức's company reportedly has nearly 10 employees divided between administration and production. After 6 months of development, the clean Vietnamese sausage brand Vigo, built by its owner born in the 1990s, partnered with 3 bánh mì brands and signed contracts with 5 food shops, selling half a ton per month. So far, Đức's income from clean sausage products has exceeded 500 million đồng.
Nguyễn Hoàng Đức says his upcoming goal is to bring his brand of clean Vietnamese pork rolls and patties to mini-supermarkets and clean-food shops across Ho Chi Minh City to serve customers. He also plans to open his own chain of shops selling these products and accompaniments.
“To achieve this goal, I will have to keep trying and increase capacity by 200% from now. First, I need to learn more about management and business to meet the job’s demands. My schedule is already full, but I will keep trying. I am young; if I believe I can do it, I will,” the 23-year-old said with a bright smile about his plans.
Original article link: http://danviet.vn/nha-nong/hot-boy-9x-dut-tui-tien-ty-tu-thuong-hieu-gio-cha-chuan-sach-866975.html
