Profile information:
Mr. Nguyễn Mạnh Trung
Took the “X Star UP” course in 2014
With the strength of his past entrepreneurial experience, he launched the Ươi Vàng project with the website: uoivang.com.vn
Please send all cooperation and investment inquiries to: support@yup.edu.vn or customer-service@yup.edu.vn
Details of the entrepreneurship course at YUP: https://yup.edu.vn/x-startup/
Những chia sẻ thêm từ CEO Tạ Minh Tuấn: https://www.facebook.com/smartrepreneur?fref=ts
More information and lessons from YUP: https://www.facebook.com/YUPINSTITUTE?fref=ts
STARTING A BUSINESS FROM THE ƯƠI VÀNG TREE
The golden ươi tree must reach 60 years of age before bearing fruit, and then produces fruit only 1 time every 4 years
‘You Vietnamese live on a pile of medicines and die on a pile of medicines.’ That remark from a Chinese person upset me and strengthened my determination to preserve and develop this valuable plant, using business to distribute it widely to our people
– These are the words of Nguyễn Mạnh Trung, a YUP! learner.
2008: He established Lê Khang company to sell malva nuts for the first time. Drawing on lessons from earlier ventures trading agricultural products such as pepper, cashews and coffee, he realized that enthusiasm, people management and financial management were key factors in startup success.
After a failure measured in 2 billion and emotional losses, he continued working for another company to secure a monthly salary, while the urge to be his own boss remained. He did not wait long to resume his journey. A year later, he started another venture with ươi vàng fruit.
Discussing his original business intentions, he told me: ‘I only wanted to operate on a small scale, mainly taking solid steps and building suitable partnerships.’ But his past failures and clear-headed approach to business are precisely what the figures have demonstrated.
- 2008–2010: His Lê Khang company generated revenue of 15 billion/year. Its profit margin on sales was 1–1.5%.
- His company's golden period was the 2 years 2010-2012, when it reached 100 billion per year.
- During the 2012 economic crisis: He had to deal directly with a lawsuit involving a customer who owed him half a million dollars.
- When the economy recovered in 2014, Lê Khang's revenue gradually stabilized at 70 billion VND/year.
- 2015: This was the year he wanted to spend more time strengthening Marketing to sustain the company. He confided in me that he did not have overly high expectations.
Mission:
Help expand the reach of Vietnamese agricultural products throughout Vietnam and into overseas markets
Vision:
Increase the Added Value of Agricultural Products and Establish Vietnamese Agricultural Brands
Lessons from his difficulties and challenges with this project:
- Business has its own beauty; products are an expression of relationships
- Avoid complacency and letting personal feelings govern business
- When an opportunity comes and you are indecisive, you will lose it
Please send all expressions of interest in cooperating with or investing in Mr. Mạnh Trung's project to YUP!
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