Entrepreneur Lê Thanh Tú: Public-Benefit Activities Bring Businesses Closer to the Community

Emerging as an internet sensation in Đà Nẵng in late 2014, Lê Thanh Tú, dubbed the “Mr Bean lookalike,” attracted enormous online attention. People initially noticed him because he resembled comedy king Mr Bean and had a friendly, humorous personality.

Mr. Lê Thanh Tú – Creative Director of ADP Brand Building and Development Joint Stock Company. 

However, beyond resembling comedian Mr Bean, what surprises people even more is this 8x young man's formidable résumé and achievements. Lê Thanh Tú, born in 1989 and originally from Nghệ An, moved to Đà Nẵng to build his career. Within just a few years, he established a popular chain of food outlets in the city, seeking to deliver real value to customers. He also owns the ADP Đà Nẵng Fine Arts Center and is Creative Director of ADP Brand Building and Development Joint Stock Company.

Although still quite young, Lê Thanh Tú currently holds many different business roles, alongside teaching children at charity centers. Some people believe that doing so many things at once at a young age means taking on too much, but he thinks each job is like a finger on a hand: there is a thumb and the other fingers, each has its own value, yet they coexist closely alongside one another.

After tireless efforts to build it, ADP Brand Building and Development Joint Stock Company was established in mid-2017 at 308 Lê Thanh Nghị, Hòa Cường Nam Ward, Hải Châu District, Đà Nẵng City. Its highly creative activities include brand strategy consulting, brand creation, design, printing, advertising production, marketing communications consulting, and brand management.

With the mission ‘Give 1000 Vietnamese brands a professional image—take Vietnamese brand images further—raise Vietnamese products to new heights,’ ADP specializes in professional creative branding services in Đà Nẵng and other provinces and cities nationwide. It builds consistent, distinctive brand identities through an end-to-end service covering brand strategy, brand names, logos, slogans, identity systems, and brand advertising and communications campaigns. ADP commits to creative, effective designs and accompanying businesses in building strong brands to support their operations effectively.

Lê Thanh Tú shared: “One of the most important factors determining a business's growth is its brand, the most valuable asset it gains after all the difficulties of building itself in the marketplace. Understanding this, ADP proudly offers businesses high-quality brand-building and development products. At ADP, our experts have extensive experience at every stage of brand building, from strategic consulting and brand creation to communications planning and brand management. With creativity and tireless effort, ADP is confident it will deliver distinctive value that gives customers peace of mind and comfort. We constantly seek design ideas that highlight a brand's personality to build and increase brand value for businesses.”

As a student, Lê Thanh Tú regularly participated in charitable activities at the Đà Nẵng Red Cross Vocational Guidance and Charity Center, witnessing many disadvantaged people with physical disabilities. He still occasionally returns to visit, encourage, and pass on inspiration and resilience, helping them overcome their limitations.

During the recent Mid-Autumn Festival, Lê Thanh Tú and many other benefactors organized a meaningful celebration that brought laughter to the children, helping them feel less lonely and self-conscious and more included in the community.

Alongside charitable activities during the Mid-Autumn Festival, Lê Thanh Tú consistently supports public-benefit initiatives: providing funds for local social centers, partnering with charities to visit, encourage, and give gifts to disadvantaged families in the city, and designing logos free of charge for volunteer programs.

Lê Thanh Tú is currently also nurturing the idea of building free bookshelves for mountain children, carrying more literacy to the highlands and making it easier for children there to access books, knowledge and information in an increasingly open era that is changing rapidly every day.

Although quite busy with his own business, Lê Thanh Tú always longs to contribute more to society, because he personally understands that community service always brings intangible value, building connections and companionship that bring businesses closer to the community.